Slideshare as a Social Media Tool

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How to use Slideshare as a social media tool to increase the quality of your network and the effectiveness of finding useful material.

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  • 1.Slideshare as a Social Media Tool How to build quality networks, contribution and participation. Walter Adamson #@g2m Certified Social Media Consultant [email_address] Presented as part of Social Media Tools Week, November 2009 # Disclaimer: Walter Adamson is not associated with Slideshare.

2. Contents

  • How to build your network
  • Network
  • Contribution
  • Participation
  • Housekeeping
  • Profile
  • Social Links
  • Linkedin
  • Facebook
  • Search & RSS

3. NCP

  • Model used by Social Media Academy
  • Network
  • Development of your network
  • Purpose, quality and size
  • Contribution
  • Who is contributing and how often
  • Participation
  • Measures how others reflect on your network
  • Trends over time

4. My motivation

  • Slideshare great source of quality material
  • Networking featuresunder-used ,from my observations
  • High potential for quality connections
  • Filter connections through content quality

5. Slideshare stats

  • A viral content sharing platform
  • Thousands of presentations linked to, blogged about, and tweeted about each day
  • 70% of traffic from search
  • 1.5m users
  • 30,000 uploads weekly
  • Twitter search

6. Network Start at the start

  • You have messages!
  • Complete your profile
  • People you follow
  • Started following someone
  • People started following you
  • Dianova
  • thiruvelan
  • Others visited your profile

7. Your followers not sheep

  • Check them out:
  • Theyve made a choice
  • How related?
  • How active?
  • Who do they follow?
  • Decide to follow or not

8. Snap!

  • Features
  • Follows and Followers
  • Building your network
  • 1.5m users
  • 30,000 uploads weekly

1 2 4 3 We work with IBM, SaaS, and social media and have an office in New Zealand. 5 9.

  • Latest followers
  • Can Follow everyone
  • Not recommended
  • RSS
  • Drill down using your selection criteria

Follow the followers 10.

  • Presentations:
  • Communities
  • Near Field Communications
  • Mobile Futures
  • Social Media
  • Follow
  • Likely future interaction

Relevant 11.

  • Heres another example
  • The selection criteria do work
  • Check Chris Sparshott followers
  • Latestfrom people he follows
  • Aha!Adam Christensen
  • Social Media at IBM
  • Laurel Papworthfavorited
  • LP local social media star
  • This validates Adam Christensen as a valuable network member

Network trail validates itself 12. NCP Contribution

  • Comment in the usual way
  • Add social links
  • Subscribe to follow up
  • Creates participation

13. NCP Participation - 1

  • Reflecting on comments
  • Links to other sources
  • Building network quality
  • http://www.slideshare.net/helgetenno

14. NCP Participation 2

  • Best practice tip
  • David Armano
  • Ask for help in preparing
  • Gain participation
  • Better quality output
  • http://slideshare.net/darmano

15. Housekeeping Profile

  • Profile is it complete?
  • Add social connector
  • Consistent with other profiles
  • Which social links to auto?

16. Housekeeping Social Links

  • Profile is it complete?
  • Social Links which do you want to activate?
    • Twitter
    • Facebook
    • Linkedin

17. Housekeeping Linkedin

  • Latest presentations from yourconnections

18. Housekeeping Facebook

  • Latest presentations from yourfriends
  • AND your friends favourites

19. Housekeeping Search and RSS

  • Search is OK
  • No RSS from Search but fromLatest
  • Feed RSS Latest into Reader
  • (Filter on keywords Yahoo Pipes)

20. Conclusion

  • Great tool for networking
    • Quality
    • Contribution
    • Participation
  • Great source of quality work
    • Flow from RSS
    • Followings, friends and connections
  • http://slideshare.net/adamson
  • Blog post set up for discussion:
  • http://walteradamson.com