From Ingredients to a Recipe for Success

Presented byLindsey Fair

biz structure

what’s your USP?

differentiation

positioning

competition

PRODUCT PLACEPROMOTION

PRICE PEOPLE

The

5 P’s of Marketin

g

PRODUCT

PEOPLE

PRICE

Pricing Strategies

skimming

Pricing Strategiespenetration

Methods of Pricing

PLACE

PROMOTION

PROMOTION

Sales Prom

oAdvertising

Selli

ng

Direct

Response

Public

Relation

s

financials