Chloe Lomas

ID: 4987340

• Threat of the booming digital downloading industry.

• Fierce competition in market.

• Strength of substantial variety of merchandise and wide range of services.

•Causing MAJOR growth in the music industry!

• Digital downloading is hurting the record business.

20062007

• Collapsed November 2007, owing $20 million.

• Blaming the weak retail market and digital downloads.

If nothing is done to respond to the threat of the booming digital downloading market..

• Huge buying and discounting power,

• Forcing smaller retailers out of the market.

• Extensive range of merchandise gives Real Groovy a competitive advantage and draws customers back.

Online Book StoreRun Paper Plus online businessTicket office Magazine publicationsCustomer loyalty programmeInsurance claims

1. Continue to offer a great range of merchandise.

• This is an important factor adding to the strength of Real Groovy.

2. Expand online store Offer digital music tracks.

That is what will keep Real Groovy in

business!!

• www.google.com• Shops change tune to battle downloads, New

Zealand Herald ,10th January 2008. • Business 191 report on Real Groovy.