Slide notes tellstrom's thoughts on effective leadership ngcoa 2011 power point

Tellstrom’s Thoughts on Effective Leadership - NGCOA

Thursday, November 3, 2011 Slide 1

Slide 1

Tellstrom’s Thoughts on

Effective Leadership

Thursday, November 3, 2011 1NGCOA Presentation - Jan Tellstrom, PGA

Shaping - The Future of Golf If you LOVE the Game of GOLF – What NEW Changes have you planned for 2012? If you LOVE the Game of GOLF – What are You Doing NOW to ATTRACK NEW PLAYERS? If you LOVE the Game of GOLF – If You Died Tomorrow, What Would YOUR Legacy Be? If you LOVE the Game of GOLF – Describe Your NEW Evolvement with your

Association(s) – NGCOA, USGA, PGA, GCSAA & CMAA

Moving forward, WE ALL will have to decide am “I” going to be a PLAYER or a spectator? I believe the folks at the Grass Roots Level should be The Driving Force in Leadership-Direction, therefore get some NEW skills, and get in the GAME!



Slide 2

Welcome to the NGCOA Indiana Chapter Annual Meeting

• On the behalf of all 9,000 COOK employees welcome to the French Lick Resort!

• I am looking forward to spending time with you today as I share the leadership principles, marketing, and communication ideas that I have learned over the past 40 years – Theme for today is Surviving – but I Like Shaping the Future much better!


HOUSE KEEPING

1st Please SILENT – VIBRATE cell phones 2nd Also I would prefer that you NOT take notes – we will make them available 3rd This presentation is a little like Grandma's soup there’s a lot of stuff in it, but I’m

NOT always sure what it is?

Today’s Recipe • Building your BRAND • What is an OUTSTANDING LEADERS • Crafting WORLD CLASS COMMUNICATIONS • Marketing & Growing the Game • IMPROVING our Relationships with Customers, Employees &

Community • Infusing Entertainment & Education into the Golf Culture! I hope you will AGREE, there is a VOID in Leadership, an unprecedented sense of URGENENCEY for CHANGE in LEADERSHIP Skills, across the landscape of GOLF



Slide 3

What I Know! • If you call yourself a LEADER…

and no-one is following you…

You are NOT a LEADER.Thursday, November 3, 2011 3NGCOA Presentation - Jan Tellstrom, PGA

Here’s….

COOK Company Philosophy— Steve Ferguson Cook Company philosophy emphasizes the beliefs and attitudes which encourage individual contribution toward the success of the group. To be successful, we must always …

• Produce quality products in a timely manner • Maintain a close relationship with customers

to better serve them • Grow through innovation while being aware

of what we make and whom we serve • Remunerate by sharing the profits of success

in a manner that respects the individual in relation to the group

• Use profit as a standard for measuring excellence • Take pride in the company and its achievements



Slide 4

7 Values & Behaviors That Will Underlie Every Thing We Will Do In Golf

Always try to differentiate our Properties, our Service and our People

Branding the as a Golf Destination and Instruction Destination

Leadership through our Communication to both Guests and Employees

Continuously Learning – Seeking New Ideas – Technologies – Trends

Multiplication – Developing Our People & Changing Lives!

Tell Compelling Stories about the Past, Present & Future at the Resort

SHARE - Ideas, Work Load, Creativity, Passion/ Enthusiasm, Friendship & Laughter!


COOK Group— Steve Ferguson What are values?

• Values are rules. • Morals are values for judging others. • Ethics are value standards for behavior.

Values are learned and are a part of our lives. Is it not it interesting that we often ask:

What are your values? Do you have a sense of value? Is it a question of values? Is the information of value? What is the value?

Values for Living

• Create, compete, and achieve. • Be proud of who you are and what you do. • Have a love for life. • Take care of yourself and your family.

Harner’s DNA



Slide 5

Did You Know?Prior to GPS navigation, most ships crossing the ocean were OFF Course 95% of their voyage.

Thursday, November 3, 2011 5

Therefore Leaders MUSTTake Action, Monitor Results & Adjust to Stay on Course.

NGCOA Presentation - Jan Tellstrom, PGA

We need to get BETTER about adjusting to stay on course!

Cook Leadership Philosophy — Steve Ferguson Leaders must…

• Prepares for any event, reacts when the event takes place and analyzes what happened. Ready, fire, aim! The leader reacts, but not always to plan and sometimes before all facts are known, and when time permits, analyzes the event, what happened and what was done. History becomes the future plan.

• Admits mistakes, corrects them, benefits from the experience, and forgets them

A leader …

• Has the responsibility for the work of others and the accomplishment of projects.

• Leads people and manages things. The leader’s actions determine the attitudes and beliefs

of associates. The leader is a guide who demonstrates how to achieve but does not dominate the course of achievement.



Slide 6

Continuously Learning

"In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.“

~ Eric Hoffer

Our NEW Habit Patterns – Seeking New Ideas, Technologies, & Trends


What are you learning TODAY

that will help you TOMORROW?

Leaders must… — Steve Ferguson

• Reflect the values of the CEO and company • Lead, instruct, and coordinate • Always check the progress of subordinates • Make decisions quickly and decisively • Promptly communicate verbally (An e-mail or fax

is never as good as a verbal communication) • Create and move ideas promptly into action • Never be vindictive • Understand value expectations and behave ethically at all times (Ethical standards are

the most important charge to every executive • Understand that COOK is not a democracy



Slide 7

Dreaming

Vision

Story Telling

Action Steps

FUN!

My Building Process for EVERYTHING


Everyone has a starting point for almost anything they do, and this illustrates my building process, and begins with… Dreaming – This has been my personal key starting point for almost everything I do – much like visualizing a golf shot…BEFORE – DURING and AFTER the shot. For me…almost every dream I’ve HAD… has come TRUE… or even better. NEXT WE MOVE TO - Casting your Vision to your staff and anyone responsible for carrying out your vision! No matter how this communication gets done! It’s about putting everyone on the same page. NEXT – Story Telling – should describe the features, benefits, experiences, or the value that will be receive… also it’s about TELLING who you are and what you stand for. MOVING TO – The ever important Action Steps - make sure this is clear to everyone involved. THEN REMEMBER TO – Have some FUN in the process… For GOD’S sake we are in the entertainment business.



Slide 8

Management/Leadership

•Administration

•Maintenance

•Systems/Structure

•Short-range

•How?

•Compliance

•Control

• Innovation

• Development

• People/Trust

• Long-range

• What/Why?

• Commitment

• Empowerment

ManagementDoing things right

LeadershipDoing the right things


Leaders vs. Managers — Steve Ferguson Leaders master the context of their mission. Managers surrender to it. FROM ► TO Administer, imitate, maintain ► Innovate, originate, and develop Focus on structure ► Focus on people Rely on control ► Inspire trust Have short range view ► Have long-range perspective Accept the status quo► Challenge the status quo Are classic good soldiers► Ask what and why The Changing Management Mindset FROM ► TO People as an expense ► People as an asset Managing others ► Leading others Control ► Commitment Competing ► Collaborating Relying on rules ► Focusing on outcomes Using hierarchy ► Using network Consistency/ sameness ► Diversity/ flexibility Secrecy ► Sharing information Passivity ► Risk-taking Isolation ► Involvement



Slide 9

Connection begins with authenticity

You Have GOT TO BE YOURSELF As A Leader


There are (2) VERY POWERFUL components with regard to leadership are - 1st The Power of Attraction 2nd Being…Genuine & Authentic We have all been in a room where problems/ solutions are being discussed, and when it comes to making THE KEY DECISION, everyone looks to just one person for approval, many times that is not the appointed leader for that group. In this scenario the TRUE leader is the one with the most influence! Leadership is about INFLUENCE… nothing more or nothing less!



Slide 10

Wikipedia

Leadership styles of “Outstanding Leaders“

• In 1994 House and Podsakoff attempted to summarize the behaviors and approaches of "outstanding leaders“

Vision.

Passion and self-sacrifice

Confidence, determination, and persistence

Image-buildingThursday, November 3, 2011 10NGCOA Presentation - Jan Tellstrom, PGA

Vision Outstanding leaders articulate a vision congruent with the deeply-held values of followers, a vision that describes a better future to which the followers have an alleged moral right.

Passion and self-sacrifice Leaders display a passion for, and have a strong conviction of, what they regard as the moral correctness of their vision. They engage in outstanding or extraordinary behaviors and make self-sacrifices in the interest of their vision and mission.

Confidence, determination, and persistence Outstanding leaders display a high degree of faith in themselves and in the attainment of the vision they articulate. Theoretically, such leaders need to have a very high degree of self-confidence and moral conviction because their mission usually challenges the status quo.

Image-building Outstanding leaders are self-conscious about their own image. They recognize the desirability of followers perceiving them as competent, credible, and trustworthy.



Slide 11

Leadership Continued

Role-modeling

Outstanding leaders act as spokespersons

for their respective organizations

High performance from their followers

Selective motive-choices

Inspirational communication


Role-modeling Followers identify with the values of role models whom they perceive in positive terms.

Outstanding leaders act as spokespersons for their respective organizations and symbolically represent those organizations to external constituencies.

Outstanding leaders communicate expectations of high performance from their followers and strong confidence in their followers’ ability to meet such expectations.

Selective motive-choices Outstanding leaders selectively stimulate those motives of followers that the outstanding leaders see as of special relevance to the successful accomplishment of the vision and mission.

Inspirational communication Outstanding leaders often, but not always, communicate their message in an inspirational manner using vivid stories, slogans, symbols, and ceremonies.



Slide 12

Multiplication - Leadership• “ The first method for estimating the

intelligence of a ruler is to look at the men he has around him.” ~ Niccolo Machiavelle

• “There are only three rules of sound administration: pick good men, tell them not to cut corners, and back them to the limit; and picking good men is the most important.”

~ Adlai E. Stevenson


What Makes a Good Manager? — Jack Welch I prefer the term business leader. Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion. Above all else, though, good leaders are open. They go up, down and around their organization to reach people. They don’t stick to the established channels. They’re informal. They’re straight with people. They make a religion out of being accessible. They never get bored telling their story. — Jack Welch Chairman & CEO General Electric Human Behavior is determined by — Bill Cook Culturally based values that are taught through family association (Values are not homogenous throughout cultures) Identifying leaders -

Potential leaders can be identified by the following traits:

• Lead by example – they work alongside fellow workers • May possess charismatic personalities that stimulate a desire to follow • Are sensitive to other’s reactions – take nothing for granted • Have ability to communicate and to sell ideas and themselves

One of my FAVORITE

Quotes



Slide 13

Thursday, November 3, 2011 NGCOA Presentation - Jan Tellstrom, PGA 13

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Look for multiple ways for people to apply for a job… Google Forms, Facebook, Your Web Page, etc... Also examine the check boxes at the bottom of the page. Look for diversity in skill sets Leadership skills— Bill Cook MANAGEMENT skills can be taught but LEADERSHIP skills such as vision probably are inherent. Management skills are based upon predictability while leadership skills are based upon unpredictability. LEADERS COMMUNICATE with SENSITIVITY and are aware of each individual’s reactions; they often react intuitively in their relationship with others. Communication of wishes and desires is a unique tool of effective leaders. LEADERS SELL themselves to others; they desire to be liked, respected or both. DEVELOPMENT OF A LEADER REQUIRES both mentoring and education — Bill Cook LEADERSHIP CYCLE INCLUDES: 1ST stage–Over manage 2nd stage–Under lead 3rd stage–Off and Running A COMPLETE LEADER must also be a good MANAGER Leadership skills — Bill Cook Three Pillars for leaders to construct and complete are —

• INTEGRITY • EXPERTISE • AMBITION



Slide 14

Building your “Brand”Here’s What I Know

Everything You Do Builds your Brand Up….

or Tears it Down!


Right NOW… How many of you consider YOURSELF a “BRAND” ??? If you think you have more than (4)….Please name a few… Especially if they are unique! As we begin to drill down into this topic we should begin with a definition ………..and what better source than Wikipedia.



Slide 15

Wikipedia Defines

• A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artifact or entity.

• We tend to base our buying choices on brand trust…

• Therefore work hard to develop TRUST! & DIFFERENTIATE YOUR BRAND


Here’s what I have LEARNED a “BRAND” is NOT: – A brand is not a logo – A brand is not an identity – A brand is not a product A Brand is a customer’s gut feeling about a product, service, or organization. It’s a customer’s gut feeling, because brands are defined by individuals, not by companies, or organizations. It’s a GUT FEELING because people are emotional, intuitive beings. IT’S NOT WHAT YOU SAY THE BRAND IS… IT’S WHAT THEY SAY IT IS. So…WHY IS BRANDING SUCH HOT TOPIC? People have too many choices and too little time Most offerings have similar quality and features Trust comes from meeting and exceeding customer expectations. SO, I believe our goal in the branding process is to CREATE A TRIBE OF FOLLOWERS for which our tribe (members/ customers) believe there is NO substitute.



Slide 16

What Do You Want To Be… When You

Grow-UP?


In trying to define who WE were and wanted to be. I knew I was never going to be able to claim that we were the BEST in Almost any category, but got luck and fell into and untapped Unique Selling Position of just who were becoming.

Personal Paradigm Change— Steve Ferguson Move From ► Move To – The New Reality People as an expense ►People as an asset Managing others ►Leading others Control ►Commitment Competing ►Collaborating Relying on rules ►Focusing on outcomes Using hierarchy ►Using network Consistency/ sameness ►Diversity/flexibility Secrecy ►Sharing information Passivity ►Risk-taking Isolation ►Involvement



Slide 17

Brand Segmentation


These are some examples of success stories that revolve around attention getting, theme building & story telling as part of almost everything we did! Also it’s about segmentation of your customer data base. Remember - what I have LEARNED a “BRAND” is NOT:

– A brand is not a logo – A brand is not an identity – A brand is not a product



Slide 18

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Explain the evolution of our e – Stationary & Templates and its importance.



Slide 19

Stimulate STAFF Creativity

Brain Storming with Staff Art or Theme for Specials


As I was putting this presentation together, I wanted to focus on the STIMULATION process. When I would fall into a creative slump… I would begin with Brain Storming with Staff … This story is about employee Lyndsay Adams. “The best cure for a sluggish mind is to disturb its routine.” ~William Danforth



Slide 20

My Favorite new ORGANIZATIONAL tool


My favorite new ORGANIZATIONAL tool • Gather your notes and information in one place. • Back up your valuable information. • Find information more quickly. • Work together more effectively. • Organize your way. • Prioritize and manage task and your to-do list more efficiently. • Make meetings more productive. • Get up to speed quickly. • Improve productivity away from the office. Down Load a sixty day FREE trial!



Slide 21

TESTIMONY for


Praise GOD for Harry Ipema & Dave Beckwith, their STAFF and MOST of ALL their TRIBE of LOYAL followers!



Slide 22


Rule No. 1

OP-IN

Build your database anyway you can. Do NOT violate RULE 1 Use all the TOOLS that are available to you to collect the data, the following were my minimums:

1. First and Last Name

2. Cell Phone

3. E-mail (s)

4. Zip Code



Slide 23

Our Next Steps& Why?


Explain the evolution of our Loyalty Punch Cards and its importance.



Slide 24


Web

Fun

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Make sure YOUR web site functioning with all devices. Priority Number 1 Ability to Booking Tee Times – KEY

Priority Number 2 Andrew Wood Says 6-8 Point to collect DATA

Priority Number 3 Rates/ Specials Page – BEST RATE GARNTEE

Priority Number 4 BEST RATE(S) guarantee ON YOUR SITE ONLY!

Priority Number 5 Telling your STORIES

Priority Number 6 Keeping it FRESH



Slide 25

Celebrating Obscure Holidays - The Calendar & Programing


The goal this process of celebrating just about everything under the sun, it is to create the illusion of lots of activity, excitement, fellowship, diversity in the messages, etc. Remember, the success of each and every message-campaign, promotion, pales in comparison to the precipitation of your REAL actively levels at your facility.

Trying to FILL the soft spots in your tee sheet!

Illusion vs. Reality



Slide 26

Create a Problem & Then Solve it!


Theme is a part of BRANDING and should be consistent throughout any/ ALL projects – ALWAYS have a call to action, and multiple collateral pieces like posters, other signage, punch cards, gift bags, etc.

Give this a TRY!



Slide 27

-This email is for you- For the man who always makes the tee time, organizes the golf outings, and rarely even gets a ‘thanks’. Well, we’re here to say ‘Thank You’ Mr. Tee Time Maker guy! We want to give you a FREE round of golf with a cart! Just book a tee time for a foursome online and we will even cut your buddies a break! This of course also goes for Miss Tee time Maker Gal! Bud Light Presents Real American Heroes (Real American Heroes) Today we salute you, Mr. Driving Range Ball Picker-Upper (Mr. Driving Range Ball Picker-Upper) for our pure enjoyment, you bravely throw yourself directly in the path of adversity and you do it on a tractor. (Riding high) Oh, the rules call for friendly fire, but you know we're all gunning for you. (Gunning for you) "Let her rip", you say, "because someone's gonna hit a little dribbler and they're gonna try and chase it down." (Run, run, run, run) And when they do, you'll be there. (You'll be there) So crack open an ice cold Bud Light range guy, because in this world of mamby-pambys you're the one with all the balls. (Mr. Driving Range Ball Picker-Upper) Bud Light beer, Anheuser-Busch St. Louis, Missouri



Slide 28

Push vs. Pull MarketingUsing Both Strategies

Push• In other words, push-

marketing involves the active engagement of a target market through methods like advertising on relevant websites, email marketing and the practice of cold calling or emailing a prospect.

Pull• On the other hand, pull-

marketing largely involves the active development of a highly visible brand. This encourages customers to actively seek you out, because they believe you can fulfill their needs. Methods commonly used include media interviews, conference speaking, syndication of your content and word of mouth.


Work toward PULL! Permission Marketing!!! Marketers feel that this is a more efficient use of their resources because advertisements are only sent to people that are actually interested in the product. This is one technique used by marketers that have a personal marketing orientation. They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like market segment or target market. In the United Kingdom, opt-in is required for email marketing, under The Privacy and Electronic Communications (EC Directive) Regulations 2003. This came into force on the 11 December 2003. Permission based marketing is believed to have been developed by Seth Godin, a well-established international marketing guru at the turn of the century. A key element of "permission" based marketing is that you are in essence, purchasing someone's time and getting their "attention" which has become increasingly valuable in what may be termed the 90-Second Economy

Think MOBILE!

Phone

i-Pad’s

& so on!



Slide 29

Printed Collateral???


Print materials… I’m sorry but you will have to have some.



Slide 30

Co-Branding!


For 35 years MacGregor Golf coined the “term” - Two Great Names in golf MacGregor Golf & Jack Nicklaus… Co-Branding should be mutually beneficial to both brands.



Slide 31

We are not alone with this problem… Do some research! CHECK THE WANT ADS: Job Title: Pricing Integrity Specialist (Part-Time) Shameless Self-PROMOTING, you, your products/ services and course!



Slide 32

Save, Archive & Recycle Ideas Original Art (1) of the Way You Might Use it


Save and Archive all your work/ ideas, then review it annually… Remember timing is as important as the idea.

Tellstrom’s Learning Model

• I Hear…I Forget • I See… I Remember • I Do… I Understand



Slide 33

Gift CardsThe Gift That

Keeps on Giving!


This is advertising in the wallet. ****Make sure you put some type of expiration date on the card.



Slide 34

Personalize Every Piece of Marketing


Your customer favorite subject is their kids, then themselves. Personalize Every Piece of Marketing Material you can.



Slide 35

Make Memory Keepsakes!


FREE

Vend

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Remember we are in the

MEMORY MAKING BUSINESS!



Slide 36

Don’t Do it All Yourself – Partner!


Move forward, make sure you get up to speed on -

Golf 2.0 Golf 2.0 Endorsement “I love the game of golf and believe we have a unique opportunity right now to grow our sport. There are few bigger traditionalists than me, but I realize we need to start thinking out of the box. With so many sports and activities fighting for the time and attention of families, we need to think of ways to make our game more attractive and thus more inviting, especially to children and young adults.” ~ Jack Nicklaus



Slide 37


The Threat on the Game is REAL!

What are you doing to turn the tide?



Slide 38

Communication

“If one had to name a single, all-purpose instrument of leadership, it would be communication.” ~John W. Gardner


I’m inspired by Dave Harner, PGA

Who Inspires YOU?



Who

Slide 39

Planning for Shared Expectations


~ There is A Napoleon Hill Quote I like – “Cherish your visions and your dreams as they are the children of your soul; they are the blue prints of your ultimate achievements.”

Keep it Simple Business Plan or Marketing Plan

Start with Microsoft templates to get started Goals or Task Lists

Executable Is about Resources & People

Time is a Key Component

Accountable Absolutely – Essential Deadlines, Record Keeping & Accountability Partners

Results – Measure and Test



Slide 40

PARENTS, Expectations & Telling Your Story!


Write down ALL their questions!



Slide 41

What is social media?

Any online technology or practice that people use to share (content, opinions, insights, experiences, perspectives and media).Examples of social media applications:


(iPad like) Device Owners of All Ages Spend Average of 90 More Minutes a Day Surfing

Philosophy for growth – Bill Cook Building simple products for complex uses Never depend upon a few products for income (Do not be a single product company) Grow through reinvested earnings

Think MOBLE!



Slide 42

The French Lick GOLF Page


Summary: Google+ just passed 40 million users and Facebook last month passed 800 million users. The problem is that one number is total sign-ups and the other is active accounts. Can you guess which is which? People are using all types of social networks to self-publish, share, connect, reconnect and establish an array of communities. This is happening in both professionally and personally. Facebook is not

20 times the size of Google+; it’s even bigger. Facebook 800 Million Users

Check out the French Lick GOLF Page - http://www.facebook.com/golffrenchlick



Slide 43

Charities You& the

Community


~ Chinese Proverb If you want happiness for an hour – take a nap. If you want happiness for a day – go fishing. If you want happiness for a month – get married. If you want happiness for a year – inherit a fortune. If you want happiness for a lifetime – help others. “Life’s most persistent & urgent question is: “What are you doing for others?” ~ Martin Luther King Jr.



Slide 44

MYKey

Relationship & Leader!


This needs to be your strongest Relationship & Leader Identifying leaders — Bill Cook Potential leaders can be identified by the following traits:

• Lead by example – work alongside fellow workers • May possess charismatic personalities that stimulate a desire to follow • Are sensitive to other’s reactions – take nothing for granted • Have ability to communicate and to sell ideas and themselves



Slide 45

COMPLIMENTARY rounds without giving up the farm – We ALL have debit or obligation to the game of GOLF, for ME the more I gave, the more I received! Every junior golf program in the world there is a STRONG disconnect between the lesson tee and the golf course, so we developed and idea on how to get kids on the golf course. There was always a point after the evening leagues that NO one is teeing off so… Only 4 Rules: Rule No. 1 Parents - have to walk and caddie Rule No. 2 Parents could not play until the student/ child could play 9 holes (from

their tees) in 2 hours Rule No. 3 When they reach the 2 hour mark the entire family could walk and play

for FREE! Rule No. 4 In the beginning carts were NOT allowed, we wanted to kids to fall in

love with golf, NOT the cart. However once the 2 hour mark had been met, families were permitted to rent them. More importantly, we started to change the culture at Smock; we started seeing

more and more families. This worked like magic for us!



Slide 46

Learning, Sharing & 80/20 Rule

Focusing on Families: PGA Village Best Practices:

Reaching out to mom, dad and the kids is required

By Bob Baldassari, PGA


This is about Giving Credit, but more importantly it is about sharing! I believe you should share 80% of everything you know, but you should NOT share the other 20% of what you think about, working on, or in variety states of development with other folks in our industry. THE COPY The Perfect Family Night Out! Golf offers a great way for families to spend time together. With demanding, busy school calendars and hectic schedules, we all need family time! So come to Smock any evening and enjoy:

• Walking through beautiful rolling fairways • Sipping on some cool lemonade • Sharing special conversation • Simply spending quality time with each other

ALLWAYS write

Interesting ~

Compelling COPY!



Slide 47

If Mom Plays – The Entire Family Plays


Women control 80% of an average household income. Therefore when I hear a golf industry person make the statement, the women here don’t buy anything. It says more about the person making the statement than the women.



Slide 48

6 to 10 Classes per Season


You will need to have critical mass… if you don’t have (8) postpone to a later date. We Average 17 per Class



Slide 49

If I Can Do This… Anybody Can!


They want to LEARN!



Slide 50

Think About OFF Season & OFF Site Corporate Clinics


• Take GOLF to the PEOPLE! • What are WE waiting for?

• Certified Friendly “Ladies Golf Course”

• Everyone should make this a priority!



Slide 51

Don’t Wait to Sign Them Up!


A key phrase you will want to use over and over, “here are your next steps.”



Slide 52

So….What's NEXT?


Phone / Notebook APPS


Technofutures: The Top Innovation Trends that Will Shape the 21st Century Cars that talk. Robots that walk. Computers that think. Hackers that hack. From the mapping of the Human Genome to the adoption of the Internet, the future is coming fast and furious. There have been more changes attributed to technology in the past thirty years then in the previous 10,000 years. What's next? Welcome to the extreme future. Fast moving radical technologies are reshaping the marketplace and society. This presentation provides a strategic overview of the leading-edge technologies, strategies, and trends that will transform business, economics and society in the 21st century. Find out what the future holds for the Internet, quantum computers, intelligent agents, wireless, broadband, digital cash, robotics, digital TV, cybercrime, virtual reality, biotech, nanotechnology, and artificial intelligence. What new business models, social issues, customer trends might be mission-essential to your success? Learn about the power tools and building blocks of the next economy. This Big Picture presentation will demystify technology trends providing a practical explanation of how and what new technologies may impact your industry or market. Learn how you can prepare today to meet the challenges of the global digital future Find out how to better understand and predict the evolution of technology and its impact on your world. Up to date research on leading-edge technologies, from the Institute for Global Futures, a leading think tank, will provide an entertaining and informative multi-media presentation. Ride Dr. Canton's time machine into the future to discover what's next in technology and how you can benefit from this future forecast. Dr. James Canton



Slide 53

Educate Whenever Possible

Our 1st Viral E-Mail

• Forwarded 12,000 Times


If you were on the 1st tee on your course, and

your players are gazing out over the course

they will often begin a statement by saying I

wished my lawn look like a WHAT?

The Chase Walden, GCASS - Story



Slide 54

Entertainment & Education


INFUSE ENTERTAINMENT & EDUCATION whenever and as other as possible!



Slide 55

Education, Entertainment & The Game


You are my new HERO, if you’re growing the game, enhancing someone's ability to enjoy the golf experience, and finally bringing the family together in a golf environment. ~ Jan Tellstrom, PGA



Slide 56
