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©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS Six Ways Top Recruiting Teams Think Differently

Six Ways Top Recruiting Teams Think Differently | India Webcast

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©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Six Ways Top Recruiting Teams Think Differently

81% of Indian CEOs consider lack of availability of key skills as a threat to their business

( global average 63%)

Source : 17th Annual CEO PWC Survey

Adapt to survive: How better alignment between talent and opportunity can drive economic growth

Longer time taken to find the right candidates +

Increased likelihood of mismatched talent leaving jobs sooner

Costing Indian companies Rs. 2230 crores in avoidable recruitment costs

Source : PWC & LinkedIn Report – Adapt to Survive

NEW MINDSETS for today’s recruitment opportunities

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Career Opportunities

NOTJob Descriptions

Careers are a lot like shoesPreferences differ, and fit is extremely important

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 9

…Requires a whole different approach

Focus on what they will do and become, not what

qualifications they have.

Start a career conversation, don’t lead with job

descriptions.

Initial evaluations based on their LinkedIn profile,

not their resume.

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Recruiting

ISMarketing

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Career OpportunitiesNOT Job Descriptions

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 11

Great recruiters think about jobs the way marketers think about products

Strong brands move people toward purchase long before they enter the store

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 12

Source: http://www.mckinsey.com/insights/leading_in_the_21st_century/how_leaders_kill_meaning_at_work

A multiyear research project found

that of all the events that can deeply

engage people in their jobs, the single

most important is making progress in

meaningful work

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 13

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Millennials will comprise the majority of the workforce by 2015

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2015 2020 2025 2030 2040

Builders Baby Boomers Gen. X Gen. Y Gen. Z

Source: U.S. Census Bureau

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The most engaged employees are motivated by a sense of pride

They are proud to tell others where they work

They care deeply about the future of the organization

They are inspired by company leadership and by those they work with

What is YOUR talent brand?

Recruiting

ISSales

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Career OpportunitiesNOT Job Descriptions

2Recruiting IS Marketing

great SALES PEOPLEare always selling

great

RECRUITERSare always recruiting

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Actively seek great prospects

Pick up the phone; reach out; engage

Build relationships

Challenge people to think differently

Great recruiters do too

Sales people…

Sales teams measure lots of things, but they MANAGE on the few measures that move THE BUSINESS FORWARD

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

The sales funnel

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SOLD!

Qualified Prospects

Proposals

Solution Overviews

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

The recruiting funnel is no different

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Hires

Qualified Profiles

Interviews

Interested Responses

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Career OpportunitiesNOT Job Descriptions

2Recruiting IS Marketing

Every Employee

ISAn Ambassador

Recruiting IS Sales3

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 25

No. 1 Activity on LinkedIn ?

Viewing others profiles

Every profile view AN OPPORTUNITY

CEOs understand the importance

Source : 17th Annual CEO PWC Survey

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Engaging, friendly picture Who wouldn‘t want to work with Stacy?

Linksto branded destinations

Killer summaryWritten in the first person, oozing with passion.

Descriptive headlineThat goes beyond the title

OTHER FEATURES WE LIKE

• Core skills, endorsed by her network

• Volunteer experiences• Just enough on prior

positions to build credibility

Lead by exampleThe anatomy of a well-branded recruiting profile

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Career OpportunitiesNOT Job Descriptions

2Recruiting IS Marketing

Harness the

POWERof Data

Recruiting IS Sales3

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Every employee ISan ambassador

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Do your hiring managers want you to find this little guy?

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Do you use data to make conversation MORE productive?

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Present your hiring managers with data, not opinion

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Every “requirement”: 3

Remove or alter a second: 71

Remove or alter one: 19

Remove or alter a fourth: 126

Remove or alter a third: 82

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Career OpportunitiesNOT Job Descriptions

2Recruiting IS Marketing

Be

STRATEGICRecruiting IS Sales3

4

Every employee ISan ambassador

5Harness the

POWER of data

©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Elevating the recruiting function

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Strategic

Continuous pipelining

Continuous multi-channel engagement

Powerful talent brandEmployer of choice

Talent data guides business strategy

True strategic leadership

Developing

Early shift toward passive talent

Some social recruitingBuilding awareness

Defined employer value proposition

Traditional

Post and prayAgency reliance

ReactiveStart from zero

Foundational

Strong sourcing capabilities

Targeted engagement

Employees as talent brand ambassadors

Success metrics

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Career OpportunitiesNOT Job Descriptions

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3

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Recruiting IS Marketing

Recruiting IS Sales

Every employee ISan ambassador

Harness thePOWER of data

6Be

STRATEGIC

Six WaysTop Recruiters

Think Differently

Wrapping up…

Talent Solutions Website : business.linkedin.com/talent-solutions

Customer stories from India : http://business.linkedin.com/talent-solutions/c/13/9/social-recruitment-in-india.html

LinkedIn Talent Blog talent.linkedin.com/blog