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SingleFeed is branching out and now supports several new feed partners, including Nextopia. In this informational webinar you will learn about the features of SearchSpring and how SingleFeed can deliver a data feed to power on site search functionality. - How to setup SingleFeed to work with Nextopia - Benefits of using a data feed provider to send feeds - Features of SingleFeed & Nextopia's technology - Increase site performance by using an on site search solution
Citation preview
SingleFeed Supports Nextopia
for Site SearchSingleFeed: Brian Smith & Ryan Douglas
Nextopia: Sanjay Arora & Ruby Singh
WWW.SINGLEFEED.COM
Agenda• Brief introduction to SingleFeed
• Delivering your datafeed
• Brief introduction to Nextopia
• Nextopia’s Solution
• Q&A with SingleFeed & Nextopia
Who is SingleFeed?We’re Shopping Engine Experts
WWW.SINGLEFEED.COM
SingleFeed Background• ComparisonEngines.com started May 2005• LoveYourFeed.com Blog October 2006• SingleFeed launched February 2007
• VC backed – True Ventures, KPG Ventures• Hundreds of merchants• Focus on SMBs ($250K+ in yearly online revenue)• www.GoogleCommerceGuide.com launched June 2010• Facebook App – see FacebookMerchant.com
• Lots of experience• First account manager @ Become• Years of internet marketing work – SEO, PPC, Affiliate Programs,
etc.• Analyst for the industry, frequent speaker at industry events
• Google Merchant Center Partner
Hooking up Nextopia with SingleFeed
Getting your data to Nextopia
WWW.SINGLEFEED.COM
SingleFeed Account CenterActivate Nextopia
◦(You may need to upgrade your plan)◦Visit Engines page, select Nextopia.◦Provide your file name and Activate Engine.
WWW.SINGLEFEED.COM
SingleFeed Account CenterComplete Instructions
◦http://support.singlefeed.com/entries/233467-nextopia-signup-instructions
WWW.SINGLEFEED.COM
SingleFeed Account CenterWhy use SingleFeed for this feed?
◦Save time & money◦One less feed to create and maintain◦Continuous, automatic updates◦More attributes included in the feed
Advanced Search and Navigation Technology
Nextopia Software Corporation
September 1, 2010
Nextopia Software Corporation
Who is Nextopia?
1,000+ Clients
1,000+ Clients
Advanced Search
Advanced Search
Advanced Navigatio
n
Advanced Navigatio
n
SEO Tools
SEO Tools
Increase Conversion
s
Increase Conversion
s
Advanced Search
Favored method of finding products and information for most website visitors
Put visitors in touch with what they want: products, info., subscriptions, services, self-help content, tech support, service information, locations, etc.
ROI Opportunity: people who use site search convert at 2X-3X the rate of those who don’t use it
Source: MarketingSherpa
Allows you to track search terms used by visitors on your site so you can:• Improve your site content, navigation and product merchandising• Refine search engine optimization• Improve targeting of paid search (PPC) activities
Why you need advanced search…
Enhanced Usability
How to give your customers better information…
1. Refinements
2. Reviews & Ratings
3. Videos
Going a Step Above - Guiding Your Users
Make it easier for your customers to use your search…
4. Autocomplete
5. Mobile Search
Make Your Search Smarter
Merchandise to your customers…
6. Metrics Based Merchandising
Metrics Based Merchandising
Behind the scenes…
• Provides the ability to keep track of:
•Popular sellers
•Fastest sellers
•Latest inventory
•High grossing sellers
• Retailers can select to display a cross-selection of any/all of the above metrics
• RESULT: Potential for increased conversions
7. Personalization
8. Internal Search Module
• Inside Sales Module
• Equip your internal sales force with a customized version of search results.
• This custom search is only available to select staff and contains additional product information aimed at enabling increased sales
• example: back-order status, upcoming promotional pricing
9. Navigation
Next Steps
What to do next?
• Evaluate your current site against the functionality you would like (what is possible vs. what you want)
• Assess how much you can expect to pay? (if anything)
• Determine your implementation timeline (do you need to tweak your data before making improvements?)
• Who’s going to help you? (Nextopia is always available to help)
WWW.SINGLEFEED.COM
Question & Answer
WWW.SINGLEFEED.COM
Contact Us
SingleFeed Ryan Douglas - [email protected]
Call us directly: 800-705-8852 x2
Nextopia Sanjay Arora
Ruby Singh - [email protected] Call us directly: 800.360.2191
WWW.SINGLEFEED.COM
Conclusion
Visit our blogs to view the webinar recording
www.singlefeed.com/blogwww.nextopia.com/blog/
@singlefeed@nextopia
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