23
#3 04. March 2014 AGILE STORYTELLING and lean models for brand building. http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

Singapore Transmedia Meetup notes #3 - March 4, 2014

Embed Size (px)

DESCRIPTION

topic: Agile Storytelling and lean business models for brand building

Citation preview

Page 1: Singapore Transmedia Meetup notes #3 - March 4, 2014

#304. March 2014

AGILE STORYTELLING and lean models for brand building.

http://www.meetup.com/Singapore-Transmedia-Meetup/

Wednesday, 5 March, 14

Page 2: Singapore Transmedia Meetup notes #3 - March 4, 2014

http://www.meetup.com/Singapore-Transmedia-Meetup/

http://ourbetterworld.org/goodstoryasia/

Wednesday, 5 March, 14

Page 3: Singapore Transmedia Meetup notes #3 - March 4, 2014

What is transmedia?

• Henry Jenkins:

“Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.”

• Christine Weitbrecht:

True transmedia narratives deliberately use the unique properties of each media platform to help the consumer experience the different parts and perspectives of a story in the most meaningful way possible.

http://www.meetup.com/Singapore-Transmedia-Meetup/

Wednesday, 5 March, 14

Page 4: Singapore Transmedia Meetup notes #3 - March 4, 2014

Storytelling: “delicate but potent”

http://www.youtube.com/watch?v=suRDUFpsHus

Wednesday, 5 March, 14

Page 5: Singapore Transmedia Meetup notes #3 - March 4, 2014

Cultural context and fragmented storytelling

http://vimeo.com/52259602

Wednesday, 5 March, 14

Page 6: Singapore Transmedia Meetup notes #3 - March 4, 2014

Fiction becomes reality, becomes image

http://www.youtube.com/watch?v=1AS-dCdYZbo

Wednesday, 5 March, 14

Page 7: Singapore Transmedia Meetup notes #3 - March 4, 2014

Brand symbiosis crafted to perfection

http://www.youtube.com/watch?v=M7FIvfx5J10

Wednesday, 5 March, 14

Page 8: Singapore Transmedia Meetup notes #3 - March 4, 2014

“Going all the way”

http://www.youtube.com/watch?v=F_wxDuN3WNA

Wednesday, 5 March, 14

Page 9: Singapore Transmedia Meetup notes #3 - March 4, 2014

http://www.meetup.com/Singapore-Transmedia-Meetup/

Wednesday, 5 March, 14

Page 10: Singapore Transmedia Meetup notes #3 - March 4, 2014

Interactive film

http://www.youtube.com/watch?v=cIZUUpKzFF8

Wednesday, 5 March, 14

Page 11: Singapore Transmedia Meetup notes #3 - March 4, 2014

Participatory storytelling

http://www.youtube.com/watch?v=ZIaF5rVaZ0A

Wednesday, 5 March, 14

Page 12: Singapore Transmedia Meetup notes #3 - March 4, 2014

Branded 微电影 web series

http://www.youtube.com/watch?v=LWX00Ijmjrk

Wednesday, 5 March, 14

Page 13: Singapore Transmedia Meetup notes #3 - March 4, 2014

Branded 微电影 web series

http://www.youtube.com/watch?v=ZKNc68PicKk

Wednesday, 5 March, 14

Page 14: Singapore Transmedia Meetup notes #3 - March 4, 2014

Standalone IP building

http://www.youtube.com/watch?v=yltlJEdSAHw

Wednesday, 5 March, 14

Page 15: Singapore Transmedia Meetup notes #3 - March 4, 2014

Standalone IP building

http://www.youtube.com/watch?v=IJNR2EpS0jw

Wednesday, 5 March, 14

Page 16: Singapore Transmedia Meetup notes #3 - March 4, 2014

Standalone IP building (tie-ins)

http://youtu.be/bZmRqoCTg1Q

Wednesday, 5 March, 14

Page 17: Singapore Transmedia Meetup notes #3 - March 4, 2014

Creating an IP universe

http://www.youtube.com/watch?v=lUtnas5ScSE

Wednesday, 5 March, 14

Page 18: Singapore Transmedia Meetup notes #3 - March 4, 2014

http://www.meetup.com/Singapore-Transmedia-Meetup/

Wednesday, 5 March, 14

Page 19: Singapore Transmedia Meetup notes #3 - March 4, 2014

http://www.meetup.com/Singapore-Transmedia-Meetup/

Wednesday, 5 March, 14

Page 20: Singapore Transmedia Meetup notes #3 - March 4, 2014

Lumiere

• http://lumiere.is/

• cloud software pairs interactive video with sophisticated visual analytics, letting viewers weigh in to help you deliver great content, every time

http://www.meetup.com/Singapore-Transmedia-Meetup/

Wednesday, 5 March, 14

Page 22: Singapore Transmedia Meetup notes #3 - March 4, 2014

Asia Transmedia Newsletter:

http://www.meetup.com/Singapore-Transmedia-Meetup/

sign-up: http://eepurl.com/NTNyj

Wednesday, 5 March, 14

Page 23: Singapore Transmedia Meetup notes #3 - March 4, 2014

Stay in touch with the community:

• SG Meetup:http://www.meetup.com/Singapore-Transmedia-Meetup/

• G+ community:http://j.mp/1cwcfr5

• Facebook community:http://facebook.com/transmediaasia

• Host: Marco Sparmberg: @MarcoSparmberg / [email protected]

http://www.meetup.com/Singapore-Transmedia-Meetup/

Wednesday, 5 March, 14