Singapore Transmedia Meetup notes #3 - March 4, 2014

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topic: Agile Storytelling and lean business models for brand building

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  • 1.#3 04. March 2014 AGILE STORYTELLING and lean models for brand building.http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

2. http://ourbetterworld.org/goodstoryasia/http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14 3. What is transmedia? Henry Jenkins: Transmedia storytelling represents a process where integral elements of a ction getdispersed systematically across multiple delivery channelsfor the purpose of creatinga unied and coordinated entertainment experience. Ideally, each medium makes it ownunique contributionto the unfolding of the story.Christine Weitbrecht: True transmedia narrativesdeliberately usethe unique properties of each media platform tohelp the consumer experience the different parts and perspectives of a story in the most meaningful way possible.http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14 4. Storytelling: delicate but potenthttp://www.youtube.com/watch?v=suRDUFpsHus Wednesday, 5 March, 14 5. Cultural context and fragmented storytellinghttp://vimeo.com/52259602 Wednesday, 5 March, 14 6. Fiction becomes reality, becomes imagehttp://www.youtube.com/watch?v=1AS-dCdYZbo Wednesday, 5 March, 14 7. Brand symbiosis crafted to perfectionhttp://www.youtube.com/watch?v=M7FIvfx5J10 Wednesday, 5 March, 14 8. Going all the wayhttp://www.youtube.com/watch?v=F_wxDuN3WNA Wednesday, 5 March, 14 9. http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14 10. Interactive lmhttp://www.youtube.com/watch?v=cIZUUpKzFF8 Wednesday, 5 March, 14 11. Participatory storytellinghttp://www.youtube.com/watch?v=ZIaF5rVaZ0A Wednesday, 5 March, 14 12. Branded web serieshttp://www.youtube.com/watch?v=LWX00Ijmjrk Wednesday, 5 March, 14 13. Branded web serieshttp://www.youtube.com/watch?v=ZKNc68PicKk Wednesday, 5 March, 14 14. Standalone IP buildinghttp://www.youtube.com/watch?v=yltlJEdSAHw Wednesday, 5 March, 14 15. Standalone IP buildinghttp://www.youtube.com/watch?v=IJNR2EpS0jw Wednesday, 5 March, 14 16. Standalone IP building (tie-ins)http://youtu.be/bZmRqoCTg1Q Wednesday, 5 March, 14 17. Creating an IP universehttp://www.youtube.com/watch?v=lUtnas5ScSE Wednesday, 5 March, 14 18. http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14 19. http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14 20. Lumiere http://lumiere.is/ cloud software pairs interactive video with sophisticated visual analytics, letting viewers weigh in to help you deliver great content, every timehttp://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14 21. Resources Simon Kemp Social brands, the future of marketing (ebook) http://www.slideshare.net/eskimon/social-brands-the-future-of-marketingebook-by-simon-kempWriting for Multiple Platforms & Immersive Experiences - Chuck Wendig, Andrea Phillips, J.C. Hutchins, Atley Loughridge, Lance Weiler (roundtable audio, incl. project links) http://buildingstoryworlds.tumblr.com/post/77361058669Transmedia Manifest http://www.transmedia-manifest.com/http://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14 22. Asia Transmedia Newsletter: sign-up: http://eepurl.com/NTNyjhttp://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14 23. Stay in touch with the community:SG Meetup: http://www.meetup.com/Singapore-Transmedia-Meetup/G+ community: http://j.mp/1cwcfr5Facebook community: http://facebook.com/transmediaasiaHost: Marco Sparmberg: @MarcoSparmberg / mail@m-sp.nethttp://www.meetup.com/Singapore-Transmedia-Meetup/ Wednesday, 5 March, 14

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