Singapore - "Talent Mapping Intelligence"

1

Competitive Intelligence: Knowledge & Retention

Talent Mapping 3.0

Dave Mendoza

HRO Summit APAC

Singapore 2012

Dave Mendoza & Associates, Inc. 2

Talent Mapping is Useless….?

• Unless data is usable (Searchable)

• Unless extraction and leverage is easy

• Unless the data is in one place

• Unless categorized, tagged & mapped to

talent

Its not about Today, Its about next Month


Talent Mapping + Talent Retrieval

Strategic Talent Intelligence


Today’s Discussion

Search

Technology

as a

Recruiting

Best Practice

Business

Intelligence

as a

Talent Strategy

Driver

CHALLENGES


Intelligence Inspires Talent Strategy

Intelligence: decision and action

Analysis: meaning to data

Information: Finding the patterns

Data: Culmination of interesting facts


The Significance of Research

What knowledge & resources do you need

to identify key talent?

INTERNAL

• Recruiters

• Researchers

• Employees

• Referrals

EXTERNAL

• Social

Platforms

• Agencies

• Influencers


Intelligence is NOT Espionage

Competitive Intelligence sources information within the public domain or via ethical conversation.

Readily available, multiple channels, i.e. Publicly traded stock exchanges & Financial Reports, i.e.

Leverage public domain data


Where do you start?

• Industry Outlets; online trade journals

• YouTube and other video platforms

• RSS feeds

• Corporate blogs

• Public subject matter forums and

groups

• Social Media

The low hanging fruit is no longer your local

job board.


Know Your Competition?

• Conferences and symposiums

• Industry influencers

• Listening in impromptu and real-time

• Natural language techniques – “Terms of Art”

Not all your competitors hire the same people.

Focus only on companies that employ similar

people, similar skills.


Decipher the “Language” of “Data”

• sales "*% of quota" (websphere | infoshere)

• site:ibm.com ("Golden Circle" | "Win Americas

Award" | "Sales Roundtable" | "Software Sales

Recognition" | "Specialist Rep of the Year")

• And there email ….. "mailto: * @ibm.com”


Use Natural Language Search

• "developed * applications”

• I.work|worked.for|at|on|with (company OR job title OR jargon)

• "I|I'm work|worked|working for|at|on|with" COMPANY

• "used to work" COMPANY or more narrow "used to work * COMPANY”

• COMPANY ("my team" OR "our team")

• worked "contact me“

• "is|was an * at COMPANY" and “I was|am an * at COMPANY”


Knowledge Library: Templates, Contact Finder Repository, etc.


Align To Workforce Plan

Dave Mendoza & Associates, Inc.

Plug & Play

customized

automated search


Knowledge Is Perishable!

Retention of your talent organizations’ intellectual

capabilities:

Have you prepared a contingency plan?

How Do You Retain the intellectual property your firm invested in?


Leverage the Intelligence

• Turn data into information

• Give meaning to data

• Distributed information

• Centralize Intelligence in CRM

www.avature.net Copyright © 2011 Avature. All Rights Reserved.

Deposit & Distribute: CRM Methodology

1

Source &

Attract Social Networks,

Blogs, Job Boards,

Directories, OpenWeb,

Micro-sites, bulk data

upload

2

Engage Email or SMS directly

from the Avature

System, in bulk or one-

off

3

Profile and

Segment Use tags, custom

fields, workflows,

notes to build a

complete profile

4

CRM Apply CRM tactics to

continuously

communicate and

build engagement.

5

Recruit &

Place Move to hiring

process either in the

CRM or integrated

with your ATS/ERP.

Reporting &

Metrics Dashboard style

reporting with metrics

driven around pipelines,

segmentation, and CRM

activity

http://www.avature.net

http://www.avature.net

Talent Community Live RSS Feed + CRM = Searchability

• We identified limited, to

overall inability to do

precise keyword

searches within CRM

search. For Example,

the phrase “Call

Center”

• "Cloud" OR

"Consulting" OR

"Data" subset filter

within search agent

locations

• provided no results.

• We need to enable

within Web Sources

“CRM People” – next to

all job boards. Makes

CRM instance into a job

board.

Trust & Verify ... Extend Your Shelf-Life

Set up an Automatic Action Triggering Portal

Request to Confirm & Update Contact Data

19

Interactive Recruitment

Marketing Strategy Now

Candidate

Marketing


Tactics to employ


Leverage Data & Convert To Hires


Take Away

Strategic Crowd

Sourcing

Direct Passive

Outreach Approach

Relationship Building

Competitor Mapping

Social Media & Branding


Talent Data In Simple Terms = People


•100,0

00;

•68,0

00

;

•40,0

00

;

•18,0

00

,

•800

;

•125

;

•15

;

•5


When should you meet those college graduate, women?

• For every 100k students entering 9th grade in the US in 2011

• 68k will graduate in 2015

• 40k will enter college in 2015

• 18k will graduate from college by 2020 (5 years)

• 800 will have an engineering degree

• 125 will have a mechanical engineering degree

• 15 of the mechanical engineers are women

• 5 women mechanical engineers will still be working in 2025

It isn’t a trivial question!


Questions Define Your Strategy & Tactics

• What does your universe look like for the skill

sets you hire…and where you hire from? What

variables effect your assumptions?

• Business Division?

• Geo-Location?

• Does your strategy determine how and when to

engage prospects competitively

• before you are ready to hire them?

• before they are fully skilled to perform?


Define Success: Analytics within Data

• Should your strategy include conversion rates?

• If yes, Define strata of how you define

Conversion:

• Profile to Lead opting-in for regular engagement communications

• Lead progressing to candidate development in the form of Resume Submitted?

• Lead as Referral ambassador?

• Lead as “source of Intel”


SUMMARY: Data Driven Logic

• Align strategic roadmap to the

Workforce plan

• Uncover competitive intelligence,

document ‘proven’ internal search

efforts

• Use natural language, “terms of trade”

within search

• Centralize & distribute data within CRM


Talent Mapping + Talent Retrieval

Strategic Talent Intelligence ©


Strategic Talent Intelligence = Talent Knowledge Libary©


Dave Mendoza &

Associates, Inc 303-718-2440

[email protected]

SixDegreesfromDave.com

17th May , 2012

Capabilities Outline:

• Talent Mapping

• Talent Knowledge Libraries

• SEO Social Strategies & Niche Talent

Audience Engagement

mailto:[email protected]

http://www.sixdegreesfromdave.com/