MasterClassSocial Media Benchmarking

Learn about the Social Traveler Lifecycle and the opportunities it a!ords.The new realities of social media mean that it is no longer enough to just have a large number of fans or followers. What matters is the ability to drive speci"c business goals and measure the results. More importantly, do you know how you stack up against your competition?

The SimpliFlying Benchmarking MasterClass serves as a reality check for airline executives familiar with social media but not yet measuring their e!orts against industry benchmarks. If you are a VP, Director or an Executive in Corporate Communications, Customer Service, eCommerce or Marketing, this MasterClass is for you.

The MasterClass uniquely merges theory with practice through a curriculum that comprises over 50 airline case-studies that will force participants to think on their feet and derive solutions to real-world challenges encountered with today's connected travelers.

From measuring business goals through social media to analyzing your performance against the competition, the MasterClass covers all grounds through real-world examples, interactive group exercises and simulations.

So be ready to roll-up your sleeves, get your hands dirty and apply the lessons learnt in the MasterClass.

In a Nutshell

Over 50 real-world airline case studies

Up to 25 executives

Learn about the Social Traveler Lifecycle and the opportunities it presents

Measure your e!orts using your free tools and stay ahead of competition

Test your prowess through group work and simulation exercises

So you have over 10,000 fans on Facebook or Twitter? Great! But did you know that Delta Air Lines replies to most tweets within 9 minutes and is setting the industry benchmark for customer service? Did you know that Estonian Air’s social loyalty program gained 1 million impressions in the !rst ten days on Facebook? That is more than the number of passengers they "y in a year!

What's next for you? How well are you driving business goals on social media? More importantly, are you setting yourself apart in an increasingly competitive environment, or are you having yet another contest on Facebook?

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.....................................................PART 1: What’s on the Radar?

1. State-of-play of social media in aviation 2. The Social Traveler Lifecycle 3. Identifying opportunities in the lifecycle and allocating resources 4. Case-studies of the Top 10 most cutting-edge airlines5. Case-studies from other consumer industries

PART 2: Evaluating and Catalyzing Your Current Strategy

1. Identifying existing strategy goals2. Determining loopholes in current strategy with respect to competition 3. Key business metrics for your airline brand on social media4. Identifying customer behavior and expectations

PART 3: Flying Ahead of Your Competition

1. Benchmarking your airline against !ve competitors 2. Identifying key aspects for improvement3. Advanced tactics: Creating a niche and becoming good at it 4. Creating a roadmap for the future of your airline brand in social media

Prerequisites

Your airline should have been active on social media for at least 12 months.All participants must bring their own internet-enabled notebooks.

Investment

All rates are on a per-person basis. A minimum !ve attendees is required for the MasterClass.

Travel & Misc. Expenses

!995 1-Day 2-Day !1495

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SimpliFlying is a leading consulting !rm that has advised over 25 airlines and airports on customer engagement strategy to drive business goals. One of the Top 5 most in"uential on Twitter for

being one of the Top 2 leading aviation blogs.

SimpliFlying has o#ces in New

and MasterClasses globally. For

SimpliFlying.com.

Contact us at: masterclass@simpli"ying.com to explore further options.

2012 and are subject to change.

“[The SimpliFlying MasterClass] was a catalyst to start conversations within LAN and helped us understand our priorities. We agreed to launch 2 pilot programs within 60 days of the workshop.” – LAN Airlines

Watch this video to see what people are sayingabout our MasterClasses: j.mp/WhatTheySay

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