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Technology changes rapidly - we only have to look at mobile devices to see this in action - and it is easy to assume that because the technology changes, the reason for using it does to. This would be a mistake.The use of technology is the same now as it always was - communication, purely and simply and we forget this and the three simple rules at our peril.Remember to keep it simple, keep it relevant and keep it appropriate.The social web works well on mobile devices but only if it is used appropriately.
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© Linda Parkinson-Hardman 2012
Simple Strategies for Mobile Social Media Engagement
Linda Parkinson-Hardman
The World in the Palm of your handsSMS and Mobile Communication Conference
2nd March 2012, London
© Linda Parkinson-Hardman 2012
It would easy to assume that because the technology changes rapidly that the underlying
reasons for using it do as well.
This would be a mistake!
The underlying reason is communication – solely and simply and the basic rules are the same as
they always were.
© Linda Parkinson-Hardman 2012
Keep it simple
Keep it relevant
Keep it appropriate
© Linda Parkinson-Hardman 2012
1. Less than three paragraphs of text2. Less than 30 seconds of audio3. Less than one minute of video
http://testkitchen.colorado.edu/projects/reports/smartphone/smartphone-survey/
According to a survey on mobile content consumption users typically consumed:
Keep it SimpleWhat do you want to tell people and why?
© Linda Parkinson-Hardman 2012
Keep it RelevantWhat do people want to know/do and why?
• Information, information, information– How to …..– What is …..– Why ……– Where …..– When …….
• Share and learn
© Linda Parkinson-Hardman 2012
Keep it AppropriateWhat are your demographics and location?
• 38% of UK Adults own a smartphone – 62% DO NOT!
• Fastest growing demographic on Facebook >35+
• 55 – 64 year olds least likely to use mobile as primary source of internet access (7%)
http://stakeholders.ofcom.org.uk/binaries/research/consumer-experience/tce-11/research_report_of511a.pdf
http://mobilesquared.co.uk/pdfs/mobileconsumertrends2011.pdf
© Linda Parkinson-Hardman 2012
Business Blogging
• Industry standard software – multiple platforms
• RSS Feeds and Readers
http://bit.ly/etyIax
© Linda Parkinson-Hardman 2012
Email Marketing
• HTML, Text only, Mobile• Encourage sign up’s to your mailing list by text,
ideal for conferences ….!
Text lindaph to 86006 to get our newsletter!
© Linda Parkinson-Hardman 2012
• Checkin – events – location based• Short, sharp stories & information to ‘likees’• Discussion, problem solving, sharing
http://bit.ly/hysteruk
© Linda Parkinson-Hardman 2012
• Status updates at events• #hashtags for events• @event-accounts• Customer support
© Linda Parkinson-Hardman 2012
QR Codes?
Outdoor Billboards: Be one of the first businesses in your market to run a giant QR code on a billboard for your business. Websites: Add a QR code to the 'Contact Us' page on your website so visitors can download your contact information and map to their smartphones.Business Cards: Add a QR code to your business card so people can instantly download your contact.T-Shirts: Add a QR code to a T-shirt that you give away In-Store Posters With Coupons: Provide instant coupons to people while they're shopping that gives them a discount scanned at the till.Dial a Phone Number: Want to encourage people to dial your number so they can engage with you? Then give them a QR code to scan.
© Linda Parkinson-Hardman 2012
What next?
http://bit.ly/nwclQo&
http://bit.ly/lindaph/
