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Simple Ideas for Salon Marketing Successful salons should be able to deliver more than great haircuts, amazing colors, and fabulous makeup. To have clients lining up and to effectively instil loyalty in each one, every salon needs a strategic marketing for hairdressers plan. Take these simple marketing ideas and let it help you boost your sales: Cater your services to your location. The location of your salon determines the type of clientele you’ll have. So determine the age group, the kind of lifestyle and the overall fashion sense of your possible clients. Gather this information and use it as the basis of your salon promotion. Create a warm and amiable atmosphere in your salon. Give clients the special treatment. Offer them juice or coffee; lend them magazines; cut through their waiting time by chatting with them about anything and everything. In other words, just be friendly. The moment they walk-in, greet them with a smile and usher them in as if they are long lost friends. It doesn’t matter if they came in just for a trim or a grand makeover, treat them nicely. Keep business cards handy. Before saying goodbye to customers, hand them a card and politely ask them if they could send friends of theirs your way. If they were truly happy with your salon’s services, they’ll be glad to recommend you to people they know. Set a good example. Hairdressers should have good haircuts. Makeup artists should have pretty makeup. Hair color specialists should have vibrant and shiny colored hair. It’s vital that salon employees should walk the talk. Team up with a local internet marketing company and put up a website. For example, if your salon is located in Brisbane, get in touch with a web marketing Brisbane company. Ask them to create a website that reflects your salon’s identity. This would greatly help you in terms of branding. Having a website is an effective way to spread the word about your business. You can harness the power of social media—including but not limited to Facebook and Twitter—to drive leads to your website and potentially new clients for your salon. http://hairdresserseo.com/

Simple Ideas for Salon Marketing

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Simple Ideas for Salon Marketing

Successful salons should be able to deliver more than great haircuts, amazing colors, and fabulous makeup. To have clients lining up and to effectively instil loyalty in each one, every salon needs a strategic marketing for hairdressers plan.

Take these simple marketing ideas and let it help you boost your sales:

Cater your services to your location.

The location of your salon determines the type of clientele you’ll have. So determine the age group, the kind of lifestyle and the overall fashion sense of your possible clients. Gather this information and use it as the basis of your salon promotion.

Create a warm and amiable atmosphere in your salon.

Give clients the special treatment. Offer them juice or coffee; lend them magazines; cut through their waiting time by chatting with them about anything and everything. In other words, just be friendly. The moment they walk-in, greet them with a smile and usher them in as if they are long lost friends. It doesn’t matter if they came in just for a trim or a grand makeover, treat them nicely.

Keep business cards handy.

Before saying goodbye to customers, hand them a card and politely ask them if they could send friends of theirs your way. If they were truly happy with your salon’s services, they’ll be glad to recommend you to people they know.

Set a good example.

Hairdressers should have good haircuts. Makeup artists should have pretty makeup. Hair color specialists should have vibrant and shiny colored hair. It’s vital that salon employees should walk the talk.

Team up with a local internet marketing company and put up a website.

For example, if your salon is located in Brisbane, get in touch with a web marketing Brisbane company. Ask them to create a website that reflects your salon’s identity. This would greatly help you in terms of branding.

Having a website is an effective way to spread the word about your business. You can harness the power of social media—including but not limited to Facebook and Twitter—to drive leads to your website and potentially new clients for your salon.

http://hairdresserseo.com/