Simple Definition for Social Media

Social Media

By Lujein Shannan

04/08/23 Lujein Shannan, Ox Animation,Inc. 22

What is Social Media?


Social Media in Plain English

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Types of Social Media

• Social Networks• Blogs• Wikis• Podcasts• Forums• Content Community• Micro Blogging

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Social Networks

Facebook MySpace

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Social Networks

Linked In


TechCrunch ArabCrunch.Net

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Blogs


Wikis


Content Communities


Micro Blogging


Why Social Media?

A good way to think about

social media is that all of

this is actually just about

being human beings.


Why Follow Them?

• 41% of users read blogs

• 47% of the time people spend on the internet is spent looking at content and 33% spent communicating

• 91% of users are likely to buy on recommendation

• 330 million online video viewers

• Twitter is 1 million users and 3 million messages/day

• LinkedIn is 19 million users

• MySpace is 110 million users


Market Is Conversations

• Markets are getting smarter, more informed, more organized

• People in networked markets have figured out that they get far better information and support from one another than from vendors

• The networked market knows more than companies do about their own products


Reach the Right People!

• Long tail effectReach the small communities on the web

• Connect with peopleReach the people where they are

• Generate more traffic

• Enlarge the targeted segment


Doesn’t Cost a $!

• No money investment is required

• No external company needs to be engaged

…it will just cost the time you will be ready to invest !


Case Study: DELL

•Team of community managers that interacts with community on blogs, forums,…

• Monitoring all mentions of Dell online (RSS, Searches) and tracking mention of positive , negative, neutral

• Dell never censors critical blog comments and responds quickly to criticisms on their blog and on others


Case Study: DELL

• All Dell employees are allowed to comment on blogs that discuss their company, but they must use give their name and identify themselves as Dell employees

• Since 2006, when Dell launched its DirectDell blog and major online community initiative, online mentions of Dell have gone from more than 50% negative to only 20% negative

• Dell’s community initiative strongly supported by CEO Michael Dell


Dell is routinely cited on blogs, white papers, at conferences…as an example of a company that understands and embraces the value of community

Case Study: Result


Social Media Strategy

Go and meet users on the Internet

Answer comments left by users on multiple blogs. Read what they say about your brand.

Set up collaborative tools

Make sure you offer tools to your customers to share with you about your products (blogs, forums, online surveys).

Connect with your customers

Be present on online social networks and create a profile for your brand.


Strategy… Cont.

Replay offline campaigns on the Internet

Post your last TV campaigns on YouTube, announce your coming event on Twitter, post feeds on Facebook, Blog about your brand...

Engage users in product testingCreate restricted communities who will be able to test the product and help in its development. Create user communities.


Strategy… Cont.

Engage users to buzz

Share and present your products to bloggers in order to engage a viral wave

Trigger the conversation

Engage the conversation on your blog and over chat rooms. Post on other blogs

Develop an honest and viral state of mind

Be open, do not be afraid, be honest and share as much as you can


Embrace

Embrace transparency

Do not post with fake names

Do not delete critical comments

Do not be afraid and respond to them

Build trust

By showing you are truly listening


Combine The Tools

•Leverage the effect by using multiple tools

• One media or one profile is not enough to see the effects

• It is the combination of multiple tools that will make you successful


Be Patient!

You will only see small changes at the beginning

• The strategy is powerful when users will see your engagement

• One page on facebook is not going to create miracles but the combination of multiple tools might

• Never release your presence because communities need to be animated


Final TIP

In traditional business, it’s all about who you know. It matters who you talk to on the phone, who you keep email updates of, and who you go to lunch with.


Our Secret

Here’s a little secret – the online world is the same way. If you want to harness the power of social media networks, you have to be well networked yourself.

You have to put in the time digging and stumbling in order to have any influence whatsoever.


Useful LinksApple iTunes http://www.apple.com/itunes/Audacious http://audacious-media-player.org/Bebo http://www.bebo.com/Blogger https://www.blogger.com/startBloglines http://www.bloglines.com/Boardtracker http://www.boardtracker.com/del.icio.us http://del.icio.us/Digg http://digg.com/Facebook http://www.facebook.comFlickr http://www.flickr.com/4Radio https://www.channel4radio.com/Google Blog Search http://blogsearch.google.com/Google Earth http://earth.google.com/Google Talk http://www.google.com/talk/iCrossing http://www.icrossing.com/


Useful LinksLinkedIn http://www.linkedin.com/MySpace http://www.myspace.com/Newsgator http://www.newsgator.com/home.aspxPodcast Alley http://www.podcastalley.com/SearchSense http://www.iCrossing.com/search-sense/SlideShare http://www.slideshare.com/Technorati http://technorati.com/Twitter http://twitter.com/Twitterific http://iconfactory.com/software/twitterrificTypePad http://www.typepad.com/Wikia http://www.wikia.com/wiki/WikiawikiHow http://www.wikihow.comWikinews http://en.wikinews.org/wiki/Main_PageWikipedia http://en.wikipedia.org/wiki/Main_PageYahoo! Podcasts http://podcasts.yahoo.com/YouTube http://www.youtube.com/


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