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from improvisation to innovation - by design Professor Simon Fraser, Associate Dean (Research & Innovation) Faculty of Architecture & Design

Simon Fraser at the 2015 Innovation Forum

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Page 1: Simon Fraser at the 2015 Innovation Forum

from improvisation to innovation - by designProfessor Simon Fraser, Associate Dean (Research & Innovation) Faculty of Architecture & Design

Page 2: Simon Fraser at the 2015 Innovation Forum

Kaydee Plastic Sandals / Plastic Products Ltd / 1960’s

Plastic Products Ltd. Hamilton est.1941

Page 3: Simon Fraser at the 2015 Innovation Forum

Plastic Products Ltd / John Abrahamson / John Wenham / Hamilton 1974

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Plastic Products Moulding Company / 1974

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Plastic Products Moulding Company / 1974

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Lely Astronaut / robotic milker / 2014

Page 7: Simon Fraser at the 2015 Innovation Forum

Respiratory Humidifier / DSIR / Dave O’Hare et al. / F&P Healthcare / 1974

Page 8: Simon Fraser at the 2015 Innovation Forum

Respiratory Blower / F&P Healthcare / 1976 NZ Hoover Vacuum Cleaner 407 / F&P Appliances / 1976

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Intensive Care SBSU / F&P Healthcare / 1976

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Olivetti Divisumma 18 / Mario Bellini / 1972 Bang&Olufsen Beogram 4000 Design Jacob Jensen 1972

Page 11: Simon Fraser at the 2015 Innovation Forum

The “Gnat” / J Cameron Lewis & Company Ltd / Christchurch / 1965. Tullen Snips / John Hough et al / Auckland / 1972

Gisbourne Photo News.No.139 Jan26.1966

Page 12: Simon Fraser at the 2015 Innovation Forum

Respiratory Blower F&P Healthcare 1976

Fisher&Paykel Healthcare / Auckland / 2015

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Porsche Design Studio / Austria / 1979

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fast……………………..

……………....……….slow

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functional……………….

………....……….fun

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industrial………………………….

..……….medical

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domestic appliances………

……………homeware

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architectural products ………

……..………hardware

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home entertainment…………

………communication

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lighting……………..

………...domestic and commercial

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office equipment……………

………………...furniture

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siemens, audi, samsung, fuji, subaru, sharp, castelli, teac, artimede, kyocera, lucitalia, nemo, grundig, antares, atari………………

..................poltrona frau, laufen, jc decaux, iwc, franke, zettler, faber castell, bank austria, nec, volkswagen, payer, barazzoni, bbc-goerz-metrawatt, porsche ag, bausch & lomb, carerra, yashica, payer, yamaha,

sharp

samsung

rollei

fuji

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technical………

…………..functional and aesthetic innovation

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beyond borrowing – aesthetic refinement

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Porsche Design / TecFlex Pens / 1999

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beyond the purely practical - social and cultural considerations

Page 27: Simon Fraser at the 2015 Innovation Forum

Yamaha Headphones YHL-006 / Porsche Design / 1984

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Yamaha Headphones YHL-006 / Porsche Design / 1984

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Yamaha Headphones YHL-006 / Porsche Design / 1984

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beyond what is readily available – speculating with what is not yet available

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Porsche Design / Steyr Daimler Puch, Austria. 1975 Nomex honeycomb & fibreglass

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Lotus 108 Sport Pursuit Bicycle UK 1987 Aluminium honeycomb & Carbon fibre

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Kestrel 4000 / USA / 1987 Trek Elite 9.8 OCLV carbon mountain bike frame / USA / 2000

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making unexpected connections

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technological: release of accurate GPS and the wireless transmission of digital datasocial/cultural: “we don’t need new infrastructures to solve our transportation problems – we just need to make better use of what we already have”

Computer Aided Taxi System 1992

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CATS Computer Aided Taxi System / Porsche Design / 1992

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school of design

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creative thinking + innovationinnovation is something novel, new and significant in whatever

field, that brings value to society or a market

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Students: Adam Ben-Dror, Joss Doggett, Shanshan Zhou / Supervisor: Doug Easterly / 2012

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Students: Adam Ben-Dror, Joss Doggett, Shanshan Zhou / Supervisor: Doug Easterly / 2012

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Student: Jake Evill / Supervisor: Ross Stevens / 2013

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Student: Jake Evill / Supervisor: Ross Stevens / 2013

Page 47: Simon Fraser at the 2015 Innovation Forum

Student: Jake Evill / Supervisor: Ross Stevens / 2013

Page 48: Simon Fraser at the 2015 Innovation Forum

Student: Jake Evill / Supervisor: Ross Stevens / 2013

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successful commercialisation will require creative input from engineering, materials science, computer science, medical and clinical sciences, creative businesses and enterprising investors

creative thinking + innovation + commercialisation