1. HOW TO TURN A&P AS INVESTMENT?1. Right approach of marketingEffective IMC ManagementUsing SILO for build strong integration of all media and below the line activitiesProducts is marketable and demand dynamic oriented2. Sales support orientedGood marketing is able to generate sales in both short and long term3. Sustainability contribution:Bring the company closer to clients and can be counted the one who nurture themCreate more loyalty and clients retention

2. IMC? WHAT? WHY? Competition is so tough, only integrated and synergetic ATL and BTL that help to 360 communicating to the target clients and ensure top of mind recall The competition is so tough and this is a turbulent world of communication from competition edging, million information processing even at subliminal/subconscious level Increase Brand Recognition and Credibility Nurture Customer Relationship Making Competitors Irrelevant

3. WHAT IS SILO? WHY NEED IT?SILO is as a metaphor for organizational units/departments in a company containing its own management team, value and talentand lack of motivation and desire to work and communicate with other units or department. (David Aaker)Why need SILO? Efficient and Effective Decision Making Synergy Effects Against Competitive Wind by bringing the expertise silo together. Achieving Worthy and Specific Objectives

4. CAN WE APPLY SILO RULES IN MARKETING PERSPECTIVE? Synergizing each others Using the same activation platform Ensure the flow as below: Company Strategies Product and Communication Strategies Sales Strategies

5. COMMUNICATION SILO FOR PRASAC PC1 CC>>C SR+ Synerg PC2 PR y PC3 Communication Platform>>Brand Guideline>>Objective of Biz