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Presentation by Sift for Open Co Bristol and Bath October 2014 highlighting some of our recent developments.
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Open Co
Building sustainable communities…
B2B publisher
Full service digital agency
Subscription platform
ABOUT SIFT DIGITAL
ABOUT PRACTICEWEB
2 sectors- Accounting - Financial
Marketing and business development platform- web presence- business content- publishing- news
ABOUT SIFT MEDIA
3 Publishing sectors- Accounting & Finance- Small Business- Enterprise
Industry leading events- Business Pitching- Conferences- Dinners & Online events
Talent Acquisition Agency- Established April 2014
4,000,000page views per month
42,000posts each month
114,800Twitter followers
ACCOUNTING & SMALL BUSINESS TITLES/EVENTS
ENTERPRISE TITLES
CHANGING LANDSCAPE:
SITE-AS-A-SERVICE
“SITE-as-a-SERVICE”
“One in which the reader’s needs or desires are paramount, rather than the journalistic instincts of the author.”
https://medium.com/whither-news/content-vs-service-ddbb432ab77
STARTING WITH OUR WHY:
OUR PURPOSE
THE GOLDEN CIRCLE
Inspiring people to take the actions that improve their
lives and livelihoods, every day.
OUR ‘WHY’
THE APPROACH WE TAKE:
OUR HOW
OUR ‘HOW’
INSIGHT
THOUGHT PROVOKING CONTENT
COMMUNITY DEBATEDRIVING ACTION
THE APPROACH WE TAKE:
OUR WHAT
THE APPROACH WE TAKE:
OUR WHAT
OUR ‘WHAT’
Our 5product areas that support people's’ daily workflow
Our current product set is designed to positively impact on the daily workflows on the people we work with and for.
1. We always put people first.
2. We are relentless in pursuing our purpose in everything we do.
3. We obsess over our audiences.
4. We are autonomous with purpose.
5. We foster a mindset of curiosity to continually improve.
6. We measure the metrics that reveal the insights that matter.
7. We believe in being transparent and honest at all times.
8. We do it all so we can have a little fun along the way.
SIFT MEDIA CULTURE CODEOUR BELIEFS, VALUES AND PRACTICES
USING DATA TO DEVELOP GREATER
ENGAGEMENT
Communitieshave always been at the heart of what we do.
We’re trying to support the daily workflows of our communities.
We’re on a journey to creating greater community engagement.
We’ve been asking ourselves...
How might we...?
Create the content that people need.
Build better experiences and services.
Measure the metrics that really matter.
Become audience experts in the markets we serve.
It’s all about
Data
Data Management Platform
Real-time analytics with trending content
Deliver real-time, relevant content to each individual through content widgets
Understand behaviours and interests
Develop deeper engagement
Develop audience segments
Putting the building blocks in place
Our approach
GOAL:
To increase our community engagement by developing greater relevancancy and personalised experiences.
Agile project approach.
Starting to identify the metrics that matter for engagement.
Focusing on our data strategy.
First few audience segments in place, and we’ve implemented our first content widget.
Where we are heading:
Integrating our data management platform into our publishing platform.
THE APPROACH WE TAKE:
OUR WHAT
The Pitch:Empowering Britain’s small businesses
23 October, 9am - 8pm, Paintworks, Bristol
Buy a ticket for £10 at www.thepitch.uk
@The_Pitch #thepitch14
