- 1. A
Project Report on
PRODUCT & SERVICES
At
[As a partial fulfillment for the requirement in summer project as
a part of MBA programme]
UNDER THE SUPERVISION OF
MUNAF KADRI
Submitted By:
NIKITA PATEL- 097180592051
[MBA-I SEM-II, Batch: 2009-11]
GUJARAT TECHNOLOGICAL UNIVERSITY
AHMEDABAD
-89535026670
INDUSTRY DETAIL:-
Securities market has essentially three categories of participants
namely the issuer of securities, investors in securities and the
intermediaries and two categories of products, the servicesof the
intermediaries the securities including derivatives.
The securities market has two interdependent and inseparable
segments the new issue (primary market) and the stock (secondary
market). The primary market provides the channel for sale of new
securities while the secondary market deals in securities
previously issued
COMPANY PROFILE:
Sharekhan is one of the top retail brokerage houses in India with a
strong online trading platform. The company provides equity based
products (research, equities, derivatives, depository, margin
funding, etc.). It has one of the largest networks in the country
with 1200+ share shops in 400 cities and Indias premier online
trading portal www.sharekhan.com. With their research expertise,
customer commitment and superior technology, they provide investors
with end-to-end solutions in investments. They provide trade
execution services through multiple channels - an Internet
platform, telephone and retail outlets.
Sharekhan was established by Morakhia family in 1999-2000 and
Morakhia family, continues to remain the largest shareholder. It is
the retail broking arm of the Mumbai-based SSKI [SHRIPAL
SHEWANTILAL KANTILAL ISWARNATH LIMITED] Group. SSKI which is
established in 1930 is the parent company of Sharekhan ltd. With a
legacy of more than 80 years in the stock markets, the SSKI group
ventured into institutional broking and corporate finance over a
decade ago. Presently SSKI is one of the leading players in
institutional broking and corporate finance activities. Sharekhan
offers its customers a wide range of equity related services
including trade execution on BSE, NSE, and Derivatives. Depository
services, online trading, Investment advice, Commodities,
etc.
Sharekhan Ltd. is a brokerage firm which is established on 8th
February 2000 and now it is having all the rights of SSKI. The
company was awarded the 2005 Most Preferred Stock Broking Brand by
Awaaz Consumer Vote. It is first brokerage Company to go online.
The Company's online trading and investment site -
www.Sharekhan.com - was also launched on Feb 8, 2000. This site
gives access to superior content and transaction facility to retail
customers across the country. Known for its jargon-free, investor
friendly language and high quality research, the content-rich and
research oriented portal has stood out among its contemporaries
because of its steadfast dedication to offering customers
best-of-breed technology and superior market information.
Sharekhan has one of the best states of art web portal providing
fundamental and statistical information across equity, mutual funds
and IPOs. One can surf across 5,500 companies for in-depth
information, details about more than 1,500 mutual fund schemes and
IPO data. One can also access other market related details such as
board meetings, result announcements, FII transactions,
buying/selling by mutual funds and much more.
Sharekhan's management team is one of the strongest in the sector
and has positioned Sharekhan to take advantage of the growing
consumer demand for financial services products in India through
investments in research, pan-Indian branch network and an
outstanding technology platform. Further, Sharekhan's lineage and
relationship with SSKI Group provide it a unique position to
understand and leverage the growth of the financial services
sector. We look forward to providing strategic counsel to
Sharekhan's management as they continue their expansion for the
benefit of all shareholders.
SSKI Corporate Finance Private Limited (SSKI) is a leading
India-based investment bank with strong research-driven focus.
Their team members are widely respected for their commitment to
transactions and their specialized knowledge in their areas of
strength. The team has completed over US$5 billion worth of deals
in the last 5 years - making it among the most significant players
raising equity in the Indian market. SSKI, a veteran equities
solutions company has over 8 decades of experience in the Indian
stock markets.
If we experience their language, presentation style, content or for
that matter the online trading facility, we'll find a common
thread; one that helps us make informed decisions and simplifies
investing in stocks. The common thread of empowerment is what
Sharekhan's all about.
" Sharekhan has always believed in collaborating with like-minded
Corporate into forming strategic associations for mutual benefit
relationships"says Jaideep Arora, Director - Sharekhan
Limited.
Sharekhan is also about focus. Sharekhan does not claim expertise
in too many things. Sharekhan's expertise lies in stocks and that's
what he talks about with authority. So when he says that investing
in stocks should not be confused with trading in stocks or a
portfolio-based strategy is better than betting on a single horse,
it is something that is spoken with years of focused learning and
experience in the stock markets. And these beliefs are reflected in
everything Sharekhan does for us! Sharekhan is a part of the SSKI
group, an Indian financial services power house, with strong
presence in Retail equities Institutional equities Investment
banking.
In Ahmedabad, It is having the branch at Dynamic house, opp. Child
care hospital, Navrangpura road and over 40 franchisees in
Ahmedabad. We have been given the centre at Navrangpura road,
Ahmedabad.
DIRECTORS:
MR. TARUN SHAH CEO- SHARE KHAN
MR SHANKAR VAILAYA- DIRECTOR (OPERATION) OF
THE COMPANY
MR. JAIDEEP ARORA DIRECTOR (PRODUCT &
TECHNOLOGY) OF THE COMPANY
OTHER DIRECTORS:
- 2. Mrs. Meena S Jain
3. Mr. Bhupendra T Shah 4. Mr. Hasmukh ShethMISSION:
- To educate and empower the individual investor to make better
investment decisions through quality advice and superior
service.
VISION:
- To be the best retail brokering Brand in the retail business of
stock market.
ACHIEVEMENTS OF SHAREKHAN:
A wired company along with Reliance, Hll, Infosys, etc by Business
Today, January 2004 edition.
It was awarded Top Domestic Brokerage House four times by Euro and
Asia money.
It was Winner of Best Financial Website award.
Indias most preferred brokers within 5 years. CNBC Awaaz customers
Award 2005.
19050236220
STRATEGY:
The main strategies used in our training were as follow.
DATA CALLING
In data calling we were provided data of mobile numbers and our job
was to generate appointments. After that we were required to
convert that appointment into closure. Apart from given data we
also brought latest business directory. We called to different
business people and tried to generate appointments.
CALLED CALLING
Called calling means to go at different corporate houses and to
meet different
People and to get their visiting card by it we get lead and our
immediate task
Was to call them & to fix appointment.
REFERENCE
Another important strategy was to use our reference means our
family, friends, relatives etc. In marketing or selling we can
never neglect references & they always play a major role.
STALL ACTIVITY
Stall activity means to make stall at public place. Then our job
was to give them a newspaper with brochures and to take their name
and contact number. So it was another process of generating lead.
After that our job was to follow
up and try for appointment and closure.
HIERARCHY IN SHAREKHAN:
Sales SideDealing SideTraineesJunior DealerSuper
TraineesDealerSales ExecutivesRelationship managerSenior sales
executivesSenior Relationship managerBusiness development
executiveEquity advisorAssistant sales managerAssistant Branch
ManagerDeputy managerBranch ManagerTerritory managerCluster
HeadArea sales manager/ Cluster managerDirectorsRegional sales
managerCEORegional HeadVice presidentDirectorsCEO
OFFERING
OF THE
COMPANY
Sharekhan provides 4 in 1 account.
1. De-mat a/c
2. Trading a/c [for cash calculation]
3. Bank a/c [for fund transfer]
4. Dial and Trade [for offline trading/for query relating
trading]
- [1] Dematerialization account:-
5. Dematerialization is the process of converting physical
shares (share certificates) into an electronic form. Shares once
converted into dematerialized form are held in a De-mat account
Sharekhan is a depository participant. This means that we can keep
the shares in dematerialized form in Sharekhan. But for this one
has to purchases the Demat account in Sharekhan.. 6. Sharekhan
provides no opening charge. 7. Sharekhan provide de-mat account
free of charge for first year, Rs.400/ year from the next year
(year continued from the day of opening). 8. Auto pay-in & Auto
pay-out of securities. 9. Waver of pay-in and pay-out charges (Due
to link De-mate account).
FOR OPENING AN ACCOUNT:
- 2 passport sizephotograph
10. Identityproof (PAN card is compulsory) 11. Residence proof
12. Cheque ( Min Rs.10,000 margin balance)Proofs of Identity
Customer can submit a photo copy of any one of the following
Voter ID
Passport
PAN Card
Driving License
Photo I card issued by Employer registered under MAPIN
Copy of Ration card
Address Proof
- Customer can submit a photo copy of any one of the
following
13. Voter ID Card
Driving License
Passport
Ration Card
Telephone Bill
Electricity Bill
Leave-License
Bank Passbook
Latest Bank Statement
[2] Trading Account:
It is an electronic account which enables customers to trade in
share through internet without help to broker.
- NSE/BSE/F&O/Commodity terminal live screen:-
14. 15. Provides online fluctuations rate on computer screen 16.
Online Daily Tips:- 17. 18. Sharekhan is providing tips through
mails in 4 sessions 19. Pre market 20. Noon session 21. Post market
22. Late evening 23. Sharekhan is provide tips through SMS
(chargeable) 24. Sharekhan is provide tips through Yahoo Messenger
Online 25. IPO/MF Online :- 26. Sharekhan provide IPO and MF
facility for the customer.[3] Saving Account:
In Sharekhan, a customer can have a saving account for trading
online with net banking facility; Sharekhan have a tie ups with
following Banks.
1. HDFC Bank
2. CITI Bank
3. OBC Bank
4. YES Bank
5. UTI Bank
6. IDBI Bank
7. ICICI Bank
8. Union Bank
9. Indusind Bank
10. Bank of India
11. Deutsche Bank
A customer can allocate and transfer fund from your respective bank
account to your Sharekhan account for trading and transfer back to
link bank account when and where needed.
[4] Dial-N-Trade:-
Sharekhan provide Dial-N-Trade facility to the customer.
AMC PLAN:- ( Annual Maintenance Cost Plan)
Different Plans for Purchasing of Demat Accounts for Equity:-
Different Plans for Purchasing of Demat Accounts for
Derivatives:-
PRODUCTS & services
Sharekhan ltd. Provide different Product as follows
Share online & offline
Derivatives
Mutual fund online
Commodities online
IPO online
Portfolio Management Services
Insurance
Fixed deposits
Advisory products
Currency trading
66675104140
1470861931612Share online
Sharekhan provide online facilities.
BENEFIT
Freedom from paperwork:-Integrated trading, bank and de-mat account
with digital contracts removers all paperwork.
Instant credit and transfer:-instant transfer of funds from bank
account ofthe choice to Sharekhan trading account.
Trade anywhere:-enjoy the ease of trading from any part of the
world in a completely secure environment.
Dial n Trade:-call toll free number (1-800-22-7050) to place orders
through telebrokers.
Timey advice:-make informed decisions with expert advice,
investment calls and live market commentary.
Real-time portfolio tracking:-benefit from real-time information
for investment and current portfolio value.
After-hour orders:-place order after market hours, which get
executed as soon as the markets opens.
Sharekhan provide two different accounts:
Classic account
Trade Tiger
CLASSIC ACCOUNT:-
The Classic Account enables customers to trade online on the NSE
and the BSE, invest in IPO and Mutual Funds and access all the
research and transaction reports through Sharekhans website. This
account is suitable for the retail investors.
In this account Shown the maximum script are 25 in the terminal and
the technical chart are not shown in this account.
The life time registration charge for this account is 750
rupees.
Features
Online trading account for investing in Equities and
Derivatives
Free trading through Phone (Dial-n-Trade)
Two dedicated numbers for placing your orders with your cell phone
or landline.
Automatic funds transfer with phone banking (for Citibank and HDFC
bank customers)
Simple and Secure Interactive Voice Response based system for
authentication
Get the trusted, professional advice of our telebrokers.
After hours order placement facility between 8.00 am and 9.30
am
Integration of: Online trading + Bank + Demat account
Instant cash transfer facility against purchase & sale of
shares
IPO investments
Instant order and trade confirmations by e-mail
Single screen interface for cash and derivatives
Online classic account:
-180975118110
Name Of The Trader
An Investment Form through Which Trading Can Be Done
1905017780
An Option By Which Bulk Trading Can Be Done.
FAST TRADE:
Features
Streaming quotes.
Personalized market watch.
Single screen interface for cash, derivatives and
Commodities.
New FastTrade is platform independent will support by all Operating
System.
New FastTrade will support all browsers in the market.
New FastTrade is independent of existing website and can work even
if content website is down.
Fast trade is web base product and its a shown fluctuation
rate.
57694270510
Live Terminal
TRADE TIGER:
Trade tiger is a next-generation online trading product that brings
the power of brokers terminal to customer pc. It is session to
capitalize on intra-day price movement. Trade tiger is an internet
based application available on a CD, which provides everything a
trader needs on one screen.
Key Features:-
A single platformfor multiple exchange BSE & NSE (Cash &
F&O), MCX, NCDEX, Mutual Funds, IPOsMultiple Market
Watchavailable on Single ScreenMultiple Charts with Tick by Tick
Intraday and End of Day Charting powered with various StudiesGraph
Studiesinclude Average, Band- Bollinger, Know Sure Thing, MACD,
RSI, etcApply studiessuch as Vertical, Horizontal, Trend,
Retracement & Free linesUser can save his own defined screenas
well as graph template, that is, saving the layout for future
useUser-defined alert settingson an input Stock Price triggerTools
available to gauge marketsuch as Tick Query, Ticker, Market
Summary, Action Watch, Option Premium Calculator, Span
CalculatorShortcut key for FAST accessto order placements &
reportsOnline fund transferactivated with 11 Banks
Advantages:-
Live Streaming Quotes Access all Trading Calls Advanced Charting
features Create your own technical rules for trading A Single
Trading Screen for all segments
-43815464820
Trader Name
THE PLATINUM CIRCLE:-
27. Personalized portfolio tracking & restructuring advice.
28. Monthly stock valuation statements, report profitability
statement. 29. Daily report on transaction sent in printed format
as well as available online. 30. Research-based investment advice
tailored for different investment approaches
Share offline
SHAR OFFLINE:
As the internet has taken over the physical trade, the same is the
situation in trading in shares. Even the internet has not spared
trading in shares and still the conventional system of offline
trading continues in todays world.
Merits of offline trading
31. Less margin 32. Flexibility in credit period 33. Customized
adviceDemerits of offline trading
- Problems in getting in touch with the broker
34. Limited clientele 35. Problem of attention from the broker
due to load 36. Reliance on the brokers information 37. Customer
has to believe what the broker says 38. Broker Might not give the
best price 39. Reconciliation of account and cash settlements 40.
Paperwork 41. Geographical RestrictionDIAL-N-TRADE:
3387616675815Sharekhan provides complete trading facility like they
are giving Toll free numbers the phone trading facility as an
alternative of net trading where a customer can call n number of
times.
Toll Free numbers: 1800-22-7500
1800-22-7050
3487510170530Local number: 079-30307600 (chargeable)
Exposure: For Intraday = 10 times
For Delivery= 04 times
Sharekhan is also providing the Margin on DP balance.
Indexes of Equity market online
NSE:
The national stock exchange of the India was the promoted by
leading financial institutions at the behest of the government of
India, and was incorporated in November 1992 as a tax paying
company. In April 1993, it was recognized as a stock exchange under
the securities contracts( Regulation) Act, 1956. NSE commenced its
operation in the wholesale Debt Market (WDM) segment in June 1994.
The capital market (Equities) segment of the NSE commenced
operation in November 1994.
BSE:
The Bombay stock exchange is the oldest stock exchange in Asia. It
is located at Dalal Street, Mumbai, India.
The Bombay stock exchange was established in 1985. There are around
3500 Indian companies listed with stock exchange, and has the
significant stock volume. As of 29 may 2007, the market
capitalization of the BSE is about Rs. 40.5 trillion. The BSE
SENSEX (SENSitive indEX), also called the BSE 30, is a widely used
market index in India and Asia. As of 2005, it is among the five
biggest stock exchanges in the world in terms of transactions
volume.
42. LIVE TERMINALS of 43. Derivatives15240069215
Derivatives are financial contracts whose value/price is depends
on the behavior of price of one or more basic underling assets.
These contracts are legally binding agreement, made on the trading
screen of stock exchange, buy or sell an asset in future. The
assets can be share, index, interest rate, bond, rupee- dollar
exchange rate, sugar, crude oil, soybean, cotton, coffee etc.
EQUITY FUTURE AND OPTION:
An agreement between two parties to buy or sell an asset at a
certaintime in the Future at a certain price. Stock futures on
certain specified securities and internet rate futures are
available for trading at NSE (NATIONAL STOCK EXCHANGE).All the
futures contracts are settled in cash.
Options:-
An Options is a contract which gives the right, but not but or sell
the underlying at a stated price, which a buyer of an option pays
the premium and Options are of two types calls and put.
Calls give the buyer the right but not the obligation to buy a
given quantity of the underlying asset, at a given price on or
before a given future date. Calls also known as bulls.
Puts give the buyer the right, but not obligation to sell a given
quantity of the underlying asset at a given price on or before a
given date. Puts also known as bears.
285755080
247650662940 Commodities online
Commodities are agreements to buy and sell virtually anything
except, for some reason, onions. The primary commodities that are
traded are oil, gold and agricultural products. Commodity
derivatives comprise of raw materials and products that can be
traded on special commodity exchanges across the country.
Commodities expands customer investing horizon from investing in a
metal company to trading in the metal itself. Trading in commodity
derivative provides unique market opportunities for a wider section
of participants like: investor, hedgers, arbitragers, traders,
manufactures planters, exporters and importers. While trading
commodities through an exchange, there are no transportation
charges, no insurance costs, no storage charges and complete
security when customer trade though an exchange. Customer can trade
in commodities at nominal costs and carry the investment in paper
from as customer want. The fundamentals for commodities are quite
simple: price is a function of demand and supply.
Sharekhan provides commodity facility. Sharekhan trades on two
major commodity exchanges in India.
44. NCDEXIndexes of commodities
MCX:
MCX (MULTI COMMODITY EXCHANGE OF INDIA LTD) is a state-of-the-art
electronic commodity futures exchange.MCX is an independent
commodity exchange based in India. It was established in 2003 and
is based in Mumbai. The turnover of the exchange for the period
Apr-Dec 2008 was INR 32 Trillion.MCX offers futures trading in
Agricultural Commodities, Bullion, Ferrous & Non-ferrous
metals, Pulses, Oils & Oilseeds, Energy, Plantations, Spices
and other soft commodities. MCX has also setup in joint venture the
National Spot Exchange a purely agricultural commodity exchange and
National Bulk Handling Corporation (NBHC) which provides bulk
storage and handling of agricultural products.
-6413528575
76200438150NCDEX:
National Commodity & Derivatives Exchange Limited (NCDEX) is a
professionally managed online multi commodity exchange promoted by
ICICI Bank Limited (ICICI Bank), Life Insurance Corporation of
India (LIC), National Bank for Agriculture and Rural Development
(NABARD) and National Stock Exchange of India Limited (NSE). Punjab
National Bank (PNB), CRISIL Limited (formerly the Credit Rating
Information Services of India Limited), Indian Farmers Fertiliser
Cooperative Limited (IFFCO) and Canara Bank by subscribing to the
equity shares have joined the initial promoters as shareholders of
the Exchange.
NCDEX is the only commodity exchange in the country promoted by
national level institutions. This unique parentage enables it to
offer a bouquet of benefits, which are currently in short supply in
the commodity markets. The institutional promoters of NCDEX are
prominent players in their respective fields and bring with them
institutional building experience, trust, nationwide reach,
technology and risk management skills. NCDEX is a public limited
company incorporated on April 23, 2003 under the Companies Act,
1956. It obtained its Certificate for Commencement of Business on
May 9, 2003. It has commenced its operations on December 15, 2003.
NCDEX is a nation-level, technology driven de-mutualized on-line
commodity exchange with an independent Board of Directors and
professionals not having any vested interest in commodity markets.
It is committed to provide a world-class commodity exchange
platform for market participants to trade in a wide spectrum of
commodity derivatives driven by best global practices,
professionalism and transparency.
NCDEX is regulated by Forward Market Commission in respect of
futures trading in commodities. Besides, NCDEX is subjected to
various laws of the land like the Companies Act, Stamp Act,
Contracts Act, Forward Commission (Regulation) Act and various
other legislations, which impinge on its working. NCDEX is located
in Mumbai and offers facilities to its members in more than 390
centers throughout India. The reach will gradually be expanded to
more centers.
NCDEX currently facilitates trading of thirty six commodities -
Cashew, Castor Seed, Chana, Chilli, Coffee, Cotton, Cotton Seed
Oilcake, Crude Palm Oil, Expeller Mustard Oil, Gold, Guar gum, Guar
Seeds, Gur, Jeera, Jute sacking bags, Mild Steel Ingot, Mulberry
Green Cocoons, Pepper, Rapeseed - Mustard Seed ,Raw Jute, RBD
Palmolein, Refined Soy Oil, Rice, Rubber, Sesame Seeds, Silk,
Silver, Soy Bean, Sugar, Tur, Turmeric, Urad (Black Matpe), Wheat,
Yellow Peas, Yellow Red Maize & Yellow Soybean Meal. At
subsequent phases trading in more commodities would be
facilitated.
47625563880
552450-30480Insurance
What is insurance?
Insurance is a policy from a largeFinancialInstitutionthat offers a
person, company, or other entity reimbursement or financial
protection against possible future losses or damages.
Life insurance ensures that your family will receive financial
support in your absence Put simply; life insurance provides your
family with a sum of money should something happen to you. It
protects your family from financial crises. In addition to serving
as a protective cover, life insurance acts as a flexible
money-saving scheme, which empowers you to accumulate wealth-to buy
a new car, get your children married and even retire comfortably.
Life insurance also triples up as an ideal tax-saving scheme. To
know more, read the Key Benefits of Life Insurance.
Currently Sharekhan has tie up with ICICI Prudential Life
Insurance. So Under ICICI prudential life insurance, the key
benefits would be
Life insurance, especially tailored to meet your financial
needs
Today, there is no shortage of investment options for a person
to choose from. Modern day investments include gold, property,
fixed income instruments, mutual funds and of course, life
insurance. Given the plethora of choices, it becomes imperative to
make the right choice when investing your hard-earned money. Life
insurance is a unique investment that helps you to meet your dual
needs - saving for life's important goals, and protecting your
assets.
From an investor's point of view, an investment can play two
roles - asset appreciation or asset protection. While most
financial instruments have the underlying benefit of asset
appreciation, life insurance is unique in that it gives the
customer the reassurance of asset protection, along with a strong
element of asset appreciation.
The core benefit of life insurance is that the financial interests
of ones family remain protected from circumstances such as loss of
income due to critical illness or death of the policyholder.
Simultaneously, insurance products also have a strong inbuilt
wealth creation proposition. The customer therefore benefits on two
counts and life insurance occupies a unique space in the landscape
of investment options available to a customer.
Each of us has some goals in life for which we need to save. For
a young, newly married couple, it could be buying a house. Once,
they decide to start a family, the goal changes to planning for the
education or marriage of their children. As one grows older,
planning for one's retirement will begin to take precedence.
Clearly, as your life stage and therefore your financial goals
change, the instrument in which you invest should offer
corresponding benefits pertinent to the new life stage.
Life insurance is the only investment option that offers specific
products tailor-made for different life stages. It thus ensures
that the benefits offered to the customer reflect the needs of the
customer at that particular life stage, and hence ensures that the
financial goals of that life stage are met.
Life Stage Primary Need Life Insurance Product Young & Single
Asset creation Wealth creation plans Young & Just married Asset
creation & protection Wealth creation and mortgage protection
plans Married with kids Children's education, Asset creation and
protection Education insurance, mortgage protection & wealth
creation plans Middle aged with grown up kids Planning for
retirement & asset protection Retirement solutions &
mortgage protection Across all life-stages Health plans Health
Insurance
The table below gives a general guide to the plans that are
appropriate for different life stages.
- Life insurance plan:Life insurance products assure your family
will receive financial support, even in your absence. Put simply,
when you buy insurance you provide your family with a sum of money,
should something happen to you. It thus permanently protects your
family from financial crises.In addition to serving as a protective
cover, when you buy insurance you create a flexible money-saving
scheme, which empowers you to accumulate wealth to buy a new car,
get your children educational solutions, and even retire
comfortably.Today, there is no shortage of investment options for a
person to choose from. Given the plethora of choices, it becomes
imperative to make the right choice when investing your hard-earned
money and online insurance is an ideal choice in todays technology
driven world. Buying Life insurance online is a way to make a
unique investment that helps you to meet your dual needs - saving
for life's important goals, and protecting your assets.From an
investor's point of view, an investment can play two roles - asset
appreciation or asset protection. While most financial instruments
have the underlying benefit of asset appreciation, buying life
insurance online gets you the unique reassurance of asset
protection, along with a strong element of asset appreciation.When
you buy life insurance online the core benefit is that the
financial interests of ones family remain protected from
circumstances such as loss of income due to critical illness or
death of the policyholder. Simultaneously, buying life insurance
online gives a strong inbuilt wealth creation proposition. The
customer therefore benefits on two counts and online insurance
products occupy a unique space in the landscape of investment
options available to a customer.As your life stage and therefore
your financial goals change, the instrument in which you invest
should offer corresponding benefits pertinent to the new life
stage. Online insurance products are the only investment option
that offer specific products tailor-made for different life stages.
You are thus ensured that the benefits offered to the customer
reflect the needs of the customer at that particular life stage,
and hence ensures that the financial goals of that life stage are
met.On the basis of which life stage you are in and the
corresponding insurance needs, ICICI Prudential plans can be
categorized into the following three types:Education Insurance
PlansWealth Creation Plans Protection PlansEducational Insurance
Plans Wealth Creation Plan Protection Plans ICICI Pru Smartkid
Assure ICICI Pru Life Stage Wealth Pure Protect ICICI Pru Smartkid
Maxima ICICI Pru ACE Life Guard ICICI Pru Smartkid Regular Premium
ICICI Pru premier Wealth Save n Protect ICICI Pru assure Wealth
Cashbak ICICI Pru Life Time Maxima Home assureMutual fundMUTUAL
FUNDS:Mutual Fundis aninvestment companythat pools money from
shareholders and invests in a variety ofsecurities, such as stocks,
bonds and money market instruments. Most open-endmutual fundsstand
ready to buy back (redeem) its shares at their current net asset
value, which depends on the total market value of the fund's
investment portfolio at the time of redemption. Most open-endmutual
fundscontinuously offer new shares to investors.Security exchange
board of India is the regulatory body for all mutual fund. All
mutual funds must get registered with the SEBI.Benefits of
investing in mutual funds:Small investmentProfessional fund
managementSpreading riskTransparencyChoiceregulationMutual Fund in
Classic Account:Mutual Fund in Tradetiger:
-304800737235-2482855000625
-4572005238750
Online Mutual Fund
1009650694055 offering
-13525507240905
Initial Public Offering, the firstsaleofstockby acompanyto
thepublic. CompaniesofferinganIPOare sometimes new, young
companies, or sometimes companies which have been around for many
years but are finally deciding to go public. IPOs are often
riskyinvestments, but often have the potential for significant
gains. IPOs are often used as a way for a young company
togainnecessarymarket capital.
From an investor point of view, IPO gives a chance to buy shares of
a company, directly from the company at the price of their choice
(In book build IPO's). Many a times there is a big difference
between the price at which companies decides for its shares and the
price on which investor are willing to buy share and that gives a
good listing gain for shares allocated to the investor in IPO. From
a company prospective, IPO help them to identify their real value
which is decided by millions of investor once their shares are
listed in stock exchanges. IPO's also provide funds for their
future growth or for paying their previous borrowings. Sharekhan
provides to their customer the Online IPO facility. In this
facility, The customer has to feel only the bid price and the
quantity for which he/she wants to buy the stock.
-241300164465Steps for Applying IPO Online
Portfoliomanagement service
347913196917
PORTFOLIO MANAGEMENT SERVICES (PMS):-
Sharekhan unfolds for customer an enable of PMS to choose from that
helps customer sit back, relax and see customer money grow without
worrying about the ups and downs at the stock market. Talks to
Sharekhan specialists and theyll help customer choose a PMS plan
that suits customer risk taking appetite and expectation from the
market.
There are two types of PMS in Sharekhan Limited
45. PROTECH 46. PROPRIME(FUNDAMENTAL):-
- ProPrime uses in-depth independent fundamental research through
primary analysis in high-quality companies. The ProPrime line is
designed for varying risk-return profiles and investment. Ideal for
investors looking at steady and superior returns with low to medium
risk appetite. This portfolio consists of a blend of quality blue
chip and growth stocks ensuring a balanced portfolio with
relatively medium risk profile. The portfolio will mostly have
large capitalization stocks based on sectors & themes that have
medium to long term growth potential.
3098908241435PRODUCTAPPROACHInvestment are based on 3 tenets: i]
Consistent, steady and sustainable returns ii] Margin of Safety
iii] Low Volatility PRODUCT CHARACTERISTICS Bottom up stock
selection In-depth, independent fundamental researchHigh quality
companies with relatively large capitalization.Disciplined
valuation approach applying multiple valuation measuresMedium to
long term vision, resulting in low portfolio turnoverWhy Invest?PMS
proprime uses the expertise of 35 financial analyst to get the best
possible returns.Fundamental research based on in-depth analysis of
companies including past performance, management, growth potential
of sector etc.How to Invest?Minimum investment = Rs. 5.00 LakhsLock
in period: 06 monthsReporting: Access to website showing client
holding & quarterly reporting of portfolio
holdings/transactionsCharges: 2.5% p.a., AMC fees charged every
quarter, 0.5% brokerage, 20% profit sharing after 15% hurdle
crossed end of every fiscal.How to check? You can access your
portfolio through branches of franchisees for services.Daily NAV
can be viewed onlineQuarterly reporting of portfolio
holding/transactionPROTECH(TECHNICAL):-Protech uses the knowledge
of technical analysis and the power of derivatives market to
identify trading opportunities in the market. The Protech lines of
products are designed around various risk/reward/volatility
profiles for different kinds of investment needs.
3000375178435Protech is based on(1)Long short strategies(2)Focus on
absolute returns(3)Timing the marketPRODUCTSOFFERED1.Nifty
Thrifty2.Beta Portfolio3.Trailling StopsProduct ApproachSuperior
performance can be achieved through sheer market timing, by picking
Stocks/Nifty before the infection points in their trading
cycles.Linear returns are possible from having sell market
positions in downtrends and by using the options market to change
the portfolio beta.Money management rules will be in place. Product
CharacteristicsUsing swing based index -trading systems, stop and
reverse, trend following and momentum trading techniques.Nifty
based products for low impact cost and low product volatility.To
earn return both in rising & falling market.Trading in futures
market to allow for active risk protection using trailing stop
losses.Why Invest?Different product based on risk-reward for
different types of investor having different time horizon of
investment & return expectation.Aspect from fundamental
analysis, a successful investor can take a market view based on
technical analysis & power of derivatives for Timing the
marketIf customer wants to be ahead in the race of timing the
market correctly, then ProTech PMS is the option for customer. So
far Sharekhan is the first company to came out with this kind of
PMS in India based on Technical Analysis.How to invest?Lock in: 6
months.Reporting: fortnightly reporting of portfolio net worth,
monthly reporting of portfolio Holdings/ transactions.Charges: 0%
AMC fees, 0.05% brokerage for derivatives, 20% profit sharing on
booked profits on a quarterly basis.
47. 5429251270 48. FIXED DEPOSITES:-Fixed deposits are loan
arrangements where a specific amount of funds is placed on deposit
under the name of the account holder. The money placed on deposit
earns a fixed rate of interest, according to the terms and
conditions that govern the account. The actual amount of the fixed
rate can be influenced by such factors at the type of currency
involved in the deposit, the duration set in place for the deposit,
and the location where the deposit is made.
The most unusual characteristic of a fixed deposit is that the
funds cannot be withdrawn for a specified period of time. In most
cases, fixed deposits carry duration of five years. During that
time, the money remains in the account and cannot be withdrawn for
any reason. Individuals, corporate entities, and even non-profit
organizations that wish to set aside funds and limit their access
to the funds for a period of time often find that fixed deposits
are a simple way to accomplish this goal. As an added benefit, the
monies in the account will earn a fixed rate of interest regardless
of any fluctuations in interest rates that apply to other types of
accounts.
However, both these benefits can also turn into disadvantages under
certain circumstances. Because the money cannot be withdrawn until
the duration is complete, the funds cannot be used even in
emergency situations. Changes in the going interest rate may also
rise to a point above and beyond the interest rate applied to
existing deposits. This means account holders are actually earning
less interest with fixed deposits than with other types of loans
and accounts.
While the interest rate on fixed deposits cannot be changed, there
is sometimes a way to work around the issue of obtaining use of
funds in an emergency situation. At times, the lending institution
where the fixed deposit is placed may be willing to extend a
separate loan to the account holder, using the fixed account as
collateral. While not ideal, this can at least make it possible to
deal with the current financial crunch.
Fixed deposits are a credible way to make a return on investment
that is somewhat higher than a standard savings account. The use of
fixed deposits can also be helpful when working with various types
of currency. By establishing what is known as a Foreign Currency
Fixed Deposit or FCFD, it is possible to choose the type of
currency involved in the deposit and lock in a rate of interest. If
the choice of currency is a good one, this means the investor can
enjoy a healthy fixed deposit currency rate for the duration of the
deposit and earn more than with a standard fixed deposit strategy.
However, going with an FCFD does contain a slightly higher amount
of risk, since the funds deposited must be converted to the
currency of choice and then converted back when the deposit is
fulfilled. If the currency did not fare well in the interim, there
is some chance of obtaining a loss, due to the changes in the rate
of exchange from the time the fixed deposit was activated until the
time the deposit is considered complete. Sharekhan has tie up with
Unitech Limited and HDFC corporations limited.
508334151631
Sharekhan provide Advisory Products by which customercan get
proper advise for investing their money in proper way by which they
can earn more profit. .
Need of Advisory Products:-
- Wide product range to meet diverse needs of clients
49. Disciplined Approach 50. Dedicated Product manager backed by
Research 51. Performance track recordADVISORY PRODUCTS:-
52. 123 portfolios 53. Smart Trade Portfolio 54. Derivatives
Portfolio 55. Nifty Portfolio 56. Portfolio DoctorLongTop Picks
PortfolioTIME HORIZONMutual FundsPortfolio DoctoringSmart Trades
PortfolioDerivatives PortfolioShortNifty Portfolio123
Portfolio
(1) Top Picks Portfolio:
A Compilation of the best stock market ideas from the Sharekhan
basket.
57. Ideal for Every Investor. 58. Picked by the highly acclaimed
Sharekhan Research Team 59. Quality Stock Selection. 60. Effective
for long term and medium term. 61. Excellent Track Record. 62. Good
Strike Record. (2)123 Portfolio:
What is it?
123 portfolio is a cash market delivery portfolio. In this
Portfolio, calls will be generated by Advisory team in Consultation
with Research Team in both Fundamental and Technical Term. 123
Portfolio is for short term delivery clients with the time frame of
1-3 months.
63. A Model portfolio runs by the Sharekhan advisory Team
centrally. 64. Delivery calls are generated by the Advisory based
on the market pulse (not based on the Fundamental Research). 65.
ideal for short term investor looking for aggressive returns with
medium risk 66. Aggressive 67. No leverage 68. Actively Managed 69.
STP: Trading Rules(4)Derivatives Portfolio:
A Model portfolio runs by the Sharekhan advisory Team centrally.
Ideal for Traders looking for aggressive returns with medium
risk.
70. Leverage 71. Actively managed 72. Super strike Rate (5)Nifty
Portfolio:
- It is a trading portfolio managed by Sharekhans technical team
which generated calls in Both (BSE &NSE) Index.
73. This portfolio is meant for traders who want to trade for
short and long index. Why Nifty Portfolio?
- Historically 1/3 of F&O turnover is in NIFTY.
74. Ample Liquidity and Low impact cost. 75. Predefined method
and rules. Dividend Distribution
Positive Return on investment will be consider for monthly
dividend
(6) Portfolio Doctor:
- It is a tool for the comprehensive analysis of your existing
portfolio.
76. Recommendations for improvement on a continuous basis based
on Market Outlook. 77. Analysis of your existing portfolio 78.
Recommendation from Sharekhan 79. Creation of Model Portfolio
Currency Trading:
609600615315
- Currency trading means to trade in currency of different
countries and price varies because of supply and demand.
80. Currency trading is mostly done by large companies or by
people who is import-export business. 81. In price of currency
there is always fluctuation. So it can be dangerous for people who
have import-export business. So they make reverse position or it is
also known as hedging. 82. So by this way people minimize their
risk with the help of currency trading. 83. Currency trading is not
much useful to individual investors. 84. Sharekhan is providing
offline currency trading to interested customers. 85. Online
currency trading is not given because individual investors still
not prefer currency trading.FUNDMENTAL RESEARCH
FUNDMENTAL RESEARCH:-
Aimed at investors. Presents our stock pick and discusses
reasons for the same. It comes with a price target and a time frame
over which gains can be materialized.
Evergreen
These stocks are steady compounders, churning out steady growth
rates year on year. They are typically significant players in their
markets, with sound strategies that will help them achieve and
sustain market dominance in the long run. They have strong brands,
management credentials and a consistent track record of achieving
super normal shareholder returns. We expect stocks in this category
to compound at between 18-20% per annum for the next five to ten
years Also called ownership stocks, Evergreen stocks are the
brightest jewels in any portfolio.
42479197886
Apple Green
These are stocks that have the potential to be steady compounders
and are attempting to move upwards, to turn Evergreen. They rank a
shade below the Evergreen companies, only because their potential
in the five to ten years' time is still not very clear, although
they might grow at rates faster than that of the Evergreen stocks
in the next year or two. They could grow at 25-30% per annum over
the next two to three years.
-57150204470
Ugly Duckling
These are companies that are trading below their fair value or at
values which are at a significant discount to that of their peer
group, due to a combination of circumstances. But things are now
starting to happen in these companies or in their markets that are
likely to cause a re-evaluation of their prospects. These stocks
could double in two to three years' time. Buy into an Ugly Duckling
now and you'd have a beautiful white swan on your hands two to
three years down the line.
25066189364
Emerging star
These are typically young companies, often in niche businesses,
that have the potential to grow and dominate their niches. Even
better, they might turn out to be real giants, if their niches
explode into full-blown markets in their own rights. These stocks
are potential ten-baggers but you need to be patient. Buy into
these stocks and watch your personal star ascend.
34925116205
Vulture's Pick
These are companies with valuable assets or brands that have been
trashed to ridiculously low prices. Buy a Vulture's Pick and wait
for a predator who finds its assets undervalued to come along. This
could be a long wait but the returns could be startlingly high. The
key is to be patient. The vulture after all is a patient
bird.
4064061595
Cannon Ball
They are fast gainers in a rising market, which could give returns
of 20-40% within three months. Based on a combination of sound
market information, technical charts and available fundamentals for
investors with an appetite for high risk and high reward.
-7018-12366
A daily fundamental newsletter to help the customer for taking
right decisions.
Contents Views on most important news reports of the day
Recos using the bottom-up approach
Stock Update reports
Special reports
Other reports
A model portfolio comprising of 12 stocks for investors with a
horizon of more than a year. Portfolio is updated with new stocks
replacing existing stocks as and when required to optimize
performance.
Views on companies we don't track. Views on economy, policy
changes and government initiatives
Specialized reports on unique market opportunities.Reports like-
Selectivity pays, monetary policy review, Hurricane gains, Dividend
yield stocks, etc.
Report on forthcoming IPOs - only those IPOs which are covered
by our research team.
View on various sectors and its constituents (eg sugar and
Balrampur Chini, KCP Sugar Industries, Upper Ganges)
86. Bi-monthly Fundamental view on the market.TECHNICAL
RESEARCH
TECHNICAL RESEARCH:
Punter Call
A daily view on how the market and major indices are expected to
trade for the day the closest support and resistance levels are
provided to help traders take decisions.
Smart charts
It presents the best positional trading calls in the market. Each
call is introduced along with a reco (Go Long/Go Short), a price
target, a stop loss and a chart depicting the trend in the
stock.
Derivative Calls
Toolkit for derivative traders
Day Traders Hit List
It captures the trading ranges of all the stocks that are currently
the market's flavour. It is meant for day trading. All positions
need to be squared off by 3.30. The list contains 20 liquid
stocks.
Pivot Table
Pivot Table is an intra-day product and it covers mainly mid-cap
and small-cap companies. The Buy and Sell targets are given for
each stock in this list.
Momentum Swing
Momentum Swing tries to capture the dynamic picture of price
movements in stocks. This product can be used to gauge the
sentiments in stocks at a future date as reflected in the
charts.
Derivative ToolkitToolkit for derivative traders
Eagle Eye
Eagle Eye is a daily newsletter based on technical research. It is
aimed at traders. It contains
Looking trendy (short term)
Smart chart
Day traders hit list
Medium term target and reversal
High Noon
Toolkit for derivative traders
- By tradetiger software, customer can see the market depth and
volume of the particular company.
114300125095
114300119380
0236220
Depository services
194310050800
Depository Services:
A Depository is like a bank wherein the deposits are securities. (
i.e. shares, debentures, bonds, government securities, units, etc.)
in electronic form. Besides holding securities, a depository also
provides service related to transaction in securities.
Depository provides its services to investors through its agents
called depository participants (DPs).
Sharekhan is one of the depositories.
NSDL-DP ID- IN300513
CDSL-DP ID- 12036000
It provides services as follow.
87. De-mat/ Re-mat/ Repurchase/ Redemption 88. Account Transfer
Instructions 89. Inter Depository Transfer Instructions 90. Client
Master Changes 91. Freezing/ De-freezing/ Account closing 92.
Transmission 93. Pledge Creation/ Closure/ Invocation 94. Stock
leading & Borrowing 95. SPEED-e & IDeAS/ easi &
easiest.Customer supporter
Call Center:
There is a call center at Bombay, where more than 200 employees are
working efficiently. Their work is as powerful that they complete
every call within two minutes. So customers are satisfied with
them.
317182564770
Relationship Manager:
Sharekhan provides personal relationship manager to its customer.
The work of relationship manager in Sharekhan ltd is as
follow:
Punching in trades for clients.
Communicating intra-day trading calls and investment ideas to
customers.
Conducting business development activities in branches.
Monitoring day to day operations at branch.
Maintaining regular relations with clients.
Alerts:
ON YOUR MOBILEIN YOUR MAILIN MYINBOXVariety of Alerts for equities,
Mutual Funds, IPOs and TradersGet customize Daily UpdatesTrade
Execution Alerts will be set by default for trading customersBe the
first to get Research updatesSetting Alerts was never easierGet the
advantage of new alerts being added in the future
382905066675Seminar:
Sharekhan organizes seminars across the country from time to time
in order to educate investors in various subjects related to the
stock, derivatives and commodities markets. These exclusive
Seminars are organized by Sharekhan for its Online Trading
Customers for FREE.
These Seminar will equip and customer to take an
investment decision.
It is also doing for first step customers who have never invested
his share before.
SHAREKHAN SHOPS:
All you have to do is walk into any of our 1200 share shops across
400 cities in India to get a host of trading and investment related
services. Our friendly customer service staff will also help you
with any account related queries you may have.
After hour Orders
Sharekhans customer also enjoy the facility of placing orders even
after trading hours and the orders are executed as soon as the
market opens.
Value guide:-
Sharekhans customers also enjoy the facility of value guide for the
detail of stock ideas, investment insight, company detail
etc.
Mobile n trade facility:-
Sharekhan lunches new facility for their customer to mobile n trade
facility butstill it working process.
RESEARCH
Methodology
Objective of the Research:
- The objective of the research is to know how many people are
aware about the share market.
96. To know about how many people are eager to know about stock
market. 97. To know the company awareness among the people.
Research Source:
In this research we have used primary sources for data
collection.
Sample Size:
In this research 100 respondents are there included.
Research Instrument:
In this research we have used telephonic and face to face
conversation for getting the result.
Que.:Do you invest into stock market?
Objective: To know how many people are doing investment in stock
market.
Finding:
YES57%NO43%
INTERPRETATION:
From the above chart we can conclude that there are 57% people are
doing investment in stock market and 43% people are not doing
investment in stock market.
Que:If yes, where do you investing?
Objective: To know in which area people are interested to doing
investment.
Findings:
Equity 59%Mutual Fund21%Commodity7%Other13%
INTERPRETATION:
From the above chart we can see there are from 57% people, 59% in
equity, 21% in mutual fund, 7% in commodity and 13% in other doing
investment.
Que.:- If yes, from which brokerage house you do trading?
Objectives: - To know which company has taken priority place
in
Customers mind.
Findings:-
Indiabulls16%Angel29%Shah investors12%Sharekhan
ltd.36%Others7%
INTERPRETATION:
We can know from above chart that most of the people are doing
trade from Sharekhan as 36% and 29% from angel, 16% from
Indiabulls, 12% from shah investment, 7% from other private sub
brokers.
Que.: Which way you prefer for trading?
Objectives: To know how many people are doing trade online and
offline.
Findings:
Online46%Offline54%
INTERPRETATION:
Here we can conclude that now people are aware with internet
facilities. So 46% traders prefer online trading. And 54% people
are prefer offline trading because of low availability of internet
facility and busy in routine work.
Que.:-Have you ever heard about Sharekhan broking firm?
Objective:-to know how many people aware with Sharekhan ltd.
Finding:-
Yes39%No61%
INTERPRETATION:
From the above graph we can conclude that 39% people from 64% are
aware with the Sharekhan ltd and 61% are not.
Que.:- Are you interested because we have scheme going on?
Objective:-To know how many people are eager to know Sharekhan
scheme.
Finding:-
Yes47%No53%
INTERPRETATION:
Here we knew that after listening the scheme of free opening
de-mates account and life time free available online software, 47%
people are interested to know about Sharekhan ltds services.
Que.:- If yes, can we take an appointment?
Objective: - To know how many people are interested for live
demonstration of Sharekhans online software
Finding:-
Yes42%No58%
INTERPRETATION:
From the above chart we can know 42% people are ready for live
demonstration of Sharekhans online software and 58% people are
neglect for that.
LEARNING:
- In Sharekhan we have learned how to maintain good relations
with the customers by giving them the proper service and solving
their queries regarding the share market.
98. We have also learned how to maintain good relation with the
employees and the co-trainees. 99. We have learned the meaning of
the words that are mostly used in the share market. 100. We have
learned about various products of the Sharekhan Limited. 101.
Learned about various products used in the share market especially
De-mat accounts and Mutual Funds. 102. We have learned how to use
online trading terminal. 103. We have enhanced our communication
and convincing skills and also how to interact with people in real
market. 104. We have learned how to take appointments. 105. We have
learned how to open and close the calls. 106. We have got the
practical knowledge of the market. 107. The main and important
thing is that we had a practical experience of working in a reputed
company. CONCLUSION
- Importance of information technology in the field of stock
broking is immense.
108. Buying and selling of shares through the internet is so
easy. 109. As soon as prices of share s goes up and comes down then
the customer can sell or purchase the share instantly within
seconds. 110. Products and services of the Sharekhan are good from
others. Especially the software of Sharekhan trade tiger is unique
from others. 111. There are 57% people are doing trading in stock
market. 112. In it 59% people are doing trading in equity and
others are in commodity, mutual fund. 113. Mostly the people have
opening the account from Sharekhan ltd and angel broking ltd. 114.
In Sharekhan the current scheme is that opening the de-mate account
is free of charge and there is no other charge on it for a year.
Also the unique software of trade tiger is allowed free of charge
for life time. 115. After listening the current scheme 47% people
are ready to opening the account. 116. Because of time limitation
and also internet available problems, mostly people are doing
off-line trading. But now in days numbers of customers are
increasing for online trading.BIBLIOGRAPHY
Lists of books:
117. Investment and portfolio management and basic of share
marketWebsites:
118. http://www.bseindia.com 119. http://www.nseindia.com 120.
http://www.ncdex.com 121. http://www.mcxindia.com 122.
http://www.mutualfunds.com 123.
http://www.derrivatives.comANNEXURE
Telephonic and called calling Questionnaire
- Name__________________________________
124. Contact no:_____________________________ 125. Do you invest
into stock market? 126. YesNo 127. If yes, where do you investing?
128. Equity Mutual fundCommodity Other
- From which brokerage house you do trading?
IndiabullsShah InvestorsOthers
Angle Sharekhan
- Which way you prefer for trading?
129. OnlineOffline 130. What is your current brokerage rate?
131. _________________________________________ 132. Have you ever
heard about Sharekhan broking firm? 133. Yes No 134. 135. Are you
interested because we have scheme going on? 136. Yes No 137. If yes
then appointment is generated for live demonstration for Sharekhans
online software? 138. Yes NoDE-MATE FORM
-552450363855
