Research India

South Long Distance Bus Station - Shanghai

Shanghai City

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• Area: 6,342 sq km; metropolitan area 2,057 sq km• Population: 22 million• Number of Buses: around 17,000• Metro: 420 kms with 269 station• % of public transport usage: 33%

Source: UITP

• Shanghai Nanzhan Long Distance Passenger Transportation Co. Ltd. was established in May 30, 2003.

• 5 Stakeholders (all state owned companies):– Shanghai J.Y. Group Company– Shanghai South Railway Station Square Investment Co. Ltd.– Dazhong Transporation (Group) Co. Ltd.– Shanghai Jiaoyun Bus Passenger (Group) Co. Ltd.– Shanghai Jinjiang Automobile Services Co. Ltd.

• The company has a capital base of ¥75 million and key business include station management, inter-provincial high speed, inter-provincial coach, inter-provincial coach, chartered bus transport, cargo agents and property management.

South Long Distance Bus Station

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• Total area of 4,000 Sq. Meters

• The company has 6 departments:– General Manager Assistant Office– Finance Department– Marketing Department– Department of Social Security– Customer Service Department– Safety & Supervision Department

• It start operation on December 10, 2005, currently covered the nation-wide 15 provinces and more than 200 regions.

• Bus station is integrated with Rail / Subway / Local Buses.

South Long Distance Bus Station

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• Bus station is based on ‘Shanghai Urban Master Plan’ and ‘Shanghai Highway Main Hub General Planning’ and the construction of national-level station.

• Capital Investment: For the construction, A total amount ¥200 million was invested, of which ¥75 million was paid by from the govt. and ¥125 million was taken in the form of loan.

– After 5 years of operation, the company has paid back ¥95 million

• Expenditure

– Capital expenditure – by Govt.

– Operational expenditure – No subsidy from the govt.

• Market Approach: Bus station follows target market approach like serving passengers which are not served by railways and planes.

South Long Distance Bus Station

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• Shanghai Nanzhan Long-distance Passenger Transportation Co. Ltd. and Shanghai Intermodal Transport Co. Ltd established Shanghai Nanzhan Logistics Co. Ltd. – It registered capital of 1.5 million, of which the company

owned 75%, is mainly responsible for the consignment of luggage and parcel services.

• On October 1, 2006, Shanghai Nanzhan Long-distance Passenger Transportation Co. Ltd. work with the Shanghai Tour Bus Center established Shanghai Tour Bus Center (South branch)

Subsidiaries

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Passengers Waiting Area

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30-40% occupancy in normal time and 60-70%

occupancy in peak time.

Passengers Profile

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Passengers profile

• The bus station handles 30,000 passengers and manage 1200 buses in a day .

• In 2009, sent 320,000 buses, passenger’s 6.03 million in total.

Passengers Volume

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Baggage Scanning Area

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Help Desk

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• 70% of the companies using this station services are public companies. There is some qualification criteria and the bus company should offer certain level of business. – The bus company needs to operate buses as per the technical

specification and technology issued by the station manager.

• Number of Employees – 360 No.

Bus Operation and Manpower

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Regular staff / manager /

ticket countersSecurity / cleaning

• The company has self storage cabin placed in the bus station.

• Passengers can put their baggage in the boxes by paying nominal fees.

• All these cabin are locked with a special password.

Self–Storage Cabin

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Self –Storage Cabin

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ATM Machines

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Terminal – Bus Departure Information

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• Passengers can just see the schedule not the operator. There will not be two buses on the same schedule

Bus Departure Information Screen

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Ticket Counters

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• It has 26 tickets counters.

• The pricing of fare is decided by the government. The station can charge 10% as administration fee. This regulation is enacted by Ministry of transport.

Fare and Service Fee

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Tickets Counters

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• Source of revenue – Ticket sales– Property rental– Commercial development - Hotel

• The company registered a revenue growth of 35% in last 3 years, owing to enhance services, increase bus schedules etc.

Revenue

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Revenue Collection (in ¥ million) Revenue Breakup

• Even still you are not happy with the service, you can fill the feedback form.

• Feedback forms are available at bus station. The passengers can submit their form in the box.

Feedback Forms at Bus Station

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