Real Imaginat ion

• We create experiences which engage audiences

• Experts with solid experience in event production

• Independent and operating since 2002

• Solid core team working as partners with our clients

• Deliver both unique & large scale events

• We love what we do and it shows in every project

Our team

Our world

Shows

Experiential

PR Stunts

Festivals

Road ShowsLive Events

Exhibit ion

Real Imagination

The best live events and experiences surprise and delight.

We ensure everyone attending goes home smiling.

To make sure your experience shines you need bags of creativity. But you also need to be hands-on, to make sure things go as planned.

That’s why SGA fuse creativity with practicality – to ensure any experience that we produce truly reflects your vision.

It’s also why we say we offer Real Imagination. Because we come up with imaginative ideas then make them a reality.

Our approach

Quest ion

Oppor tunity

Feasabil i ty

Realisat ion

Ideas

We call thisReal Imagination

Our approach

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Our clients

Case studies

After a hugely successful 50th Anniversary campaign, we were asked to produce the sampling campaign for Chupa Chups, which included two new product launches. The tour visited seven key family friendly events for 21 activity days. Sampling both the new Chupa Magics, Chupa Fruit-tella lollipops and original Fruit-tella chews, a combined total of over 420,000 samples were given away. Highlights of the tour included a visit to the Southend Air Show with 250,000 visitors, the music festival GuilFest and a return visit to the Bristol Balloon Fiesta where we were listed as one of the top five things to see at the event!

Adding f lavour to summer in the UK

Friends ForeverWe were commissioned by Merlin Entertainments to produce the first ever LEGO Friends show at LEGOLAND Windsor Resort.

The show is a colourful, high energy, song and dance which features amazing lighting and stunning water special effects and not forgetting the super catchy songs!

SGA led the creative process from concept to delivery which included developing the script, recording the soundtrack and casting the production by holding national auditions to find a talented cast that could bring the LEGO Friends brand to life.

Following the pre-production SGA put the cast through rigorous rehearsals in order to pull together the complex choreography and staging coupled with elements such as jet skiing and motor cycle riding!

The theatrical production was also technically demanding. To seamlessly deliver the show on point, our engineers spent many weeks learning and rehearsing a series of complex cue calls and running orders in order to operate the intricate lighting, hydraulic staging and water special effects.

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Requiring both a sampling opportunity as well as engagement with the brand over a planned tour of 9 locations, SGA created the Big Bag Tour experience in 2013. Created from concept to on ground delivery in 8 weeks, the on-site experience delivered an explosion of senses through touch, smell and sound – and the double decker size bags truly delivered a visual impact.

Allowing audiences to walk through the bags helped to distinguish with consumers the Haribo sweets – Star Mix, Tangfastics and Super Mix – each with their own experience. The event achieved the desired experience and was run for a second year round the UK & Ireland in 2014 at 11 locations, including the Royal Highland show, Lollibop and Eastbourne Airshow. Over 650,000 interacted with the tour which covered more than ~6,000 miles, sampling circa 600,000 sweets.

The Haribo Big Bag Tour

SGA has worked with LEGOLAND® Windsor since 2004, creating and producing entertainment concepts and delivering a very successful programme. SGA gets the LEGO® brand to jump out of the box and appear right in front of the public, and our shows are a key destination of any visit. Our 30-strong onsite SGA LEGOLAND® team pride themselves in delivering something unique with the brand, adhering to and honouring the LEGO® values where the child is always the hero.

Our collection of live shows have included: Johnny Thunder in The Revenge of the Aztec Queen; Goldilocks and the Three Bears; Cinderella; The Pied Piper of Hamelin; and The Pirates of Skeleton Bay. From puppet shows to high dive stunt shows our portfolio has entertained hundreds of thousands of LEGOLAND® guests over the years.

Bringing Lego to life

A grand design

We created a ‘stand out’ exhibition stand at the Grand Designs Live event, using the Wallace & Gromit partnership to support their communications, to promote three of their main areas of activity. The stand was part of a large integrated campaign. The stand utilised a mix of the modern, traditional and unusual – touchscreens, interactive games and giant oversized furniture. It was a huge success at the event at the Excel Centre, London. The stand was then moved to Birmingham for the followup event with the inclusion of four ‘sheep’ seats that mysteriously went missing during the get-out . . .?!

Appealingto a nat ionof creat ivethinkers.The Cracking Ideas campaign aims to encourage children to come up with great ideas and to enter them into the Intellectual Property Office’s annual competition. Working with MGA for messaging and design, we developed exciting competition packs and press advertisements utilising Wallace & Gromit to explain the four key areas of IP – Patents, Design, Copyright and Trade Marks. Recipients could express their own cracking ideas in the packs, before sealing them in an envelope and either posting them or adding them to the thousands of entries at the ‘Wallace & Gromit present: A World of Cracking Ideas’ exhibition. The competition received a record 7,000 entries. The entries judged by Wallace & Gromit creator, Nick Park!

Tree Fu GO!SGA were engaged by Fremantle Kids to produce the first ever live show for CBeebies favourite Tree Fu Tom.

We created an interactive mini show that has toured shopping centres and leisure attractions nationwide. SGA wrote the script in conjunction with writers from the show, designed and

built the set incorporating the look and feel of the TV show and brought the story to life with Ranger presenters.

The show has delighted Tree Fu Tom fans and also captured new audiences for this popular children’s brand.

Having been awarded the Live Events Licence for Aardman Animations Ltd., SGA created and produced ‘Wallace & Gromit present: A World of Cracking Ideas’ which ran at the Science Museum in London for seven months. This 1,000m2 interactive exhibition enabled visitors to explore a life-sized recreation of 62 West Wallaby Street and create, play, laugh and slide through a plethora of inventions, contraptions and objects from the Science Museum’s collection. Sponsored by the Intellectual Property Office, the exhibition aimed to encourage ideas, creativity and inventiveness. Over 170,000 people enjoyed the experience and came away with a greater understanding of Patents, Copyright, Design and Trade Marks, as well as the knowledge of how to protect their own great ideas in the future. The exhibition was highly commended at the Event Awards 2009.

A world of cracking ideas

The path to irresist ible freshnessWe created and produced a national sampling campaign to promote two products – their mint chews and new chewing gum – and to bring their chewing gum TV ad to a wider audience. As both products require chewing and both offer the same outcome (the brand statement of ‘irresistible freshness’), we developed the theme ‘Which will you chews?’ This encouraged consumers to make a choice between gum and chew –the outcome being irresistibly fresh breath either way. We designed and constructed the ‘Mentos Freshometer’ – a wheel of fortune-style attraction that could be spun by visitors to win a variety of prizes, including giveaways, free samples and a holiday. On two national tours (due to the success of the first) the wheel visited large shopping complexes and garnered huge public attention.

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