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Grow Your Practice With New Media
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Pam Makowski and Mike WhalingNovember 16, 2010
Download the slides atSlideShare.net/30lines
“Social media” is peoplehaving conversations ... online.
www.flickr.com/photos/urbanelife/3183422847
A set of communication tools
TheConversationPrism.com
>> It levels the playing field by giving you a voice.
>> It gives you a direct connection to your clients.
>> It gives your clients a direct connection to each other.
Answer these questions...>> What trends are shaping online marketing?
>> How can you leverage these trends, for marketing or litigation?
>> Explore specific case studies
What are the trends?>> Social interaction
>> Personalized experiences
>> Real-time information
>> Everyone is a publisher
Focus your efforts
Grow with new media>> Be the authority>> Client service & FAQs>> Research news & opportunities>> Build a broad online presence (SEO)>> Monitor & protect your reputation>> Build brand buzz & referrals>> Streamline communications
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Be the authority
www.flickr.com/photos/cardopoli/219069323/
Client service & FAQs
www.flickr.com/photos/cardopoli/219069323/
Research news & opportunities
#LawJobChat#PrivChat#blogchat
www.flickr.com/photos/cardopoli/219069323/
Build a broad presence
www.flickr.com/photos/cardopoli/219069323/
Claim your place
Monitor your reputation
Build buzz & referrals
Let others do the talking
Streamline communications
From Library of Congress on Flickr
Test the water.
Where to start?>> Claim Google Place>> Create a Facebook Page>> Install Google Analytics>> Search Twitter for keywords>> Set Google Alerts (name, area, industry)>> Comment on a relevant blog post
www.flickr.com/photos/tashland/259178493
One tool of many.
How can we complement this with social and new media?
Itʼs not about you.
Itʼs about building relationships.
Know what success looks like.
Legal ramifications
>> Follow ethics guidelines
>> Use social media, but not a disguise
>> Advise clients about what they share
>> Create law firm/company conduct policies
Tools and resources?
Pam Makowski, Esq.614.245.0488
makowskilaw.comtwitter.com/pammakowski
Text my30 to 88000
Letʼs talk.
Upcoming seminars:
>> Building an online presence
>> Using social media for litigation research
>> Deep dive: Facebook for business
>> Creating your firm’s social media policy
