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Presentation deck from the Direct Marketing Association event on September 26th.
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100 Slides45 Minutes
http://bit.ly/AMANOLA
bit.ly/AMANOLA
@JKROHRS@EXACTTARGET
93% of U.S. online consumers are email subscribers, and receive at least one permission-based email each day.
Channel Preference Survey, ExactTarget
66% of U.S. consumers have made a purchase as a result of an offer received by email.
Channel Preference Survey, ExactTarget
75% of social media users say email is the best way for companies to communicate.
Channel Preference Survey, ExactTarget
77% of U.S. consumers prefer to receive permission-based promotional offers via email.
Channel Preference Survey, ExactTarget
49% of consumers want a seamless shopping experience across all channels.
Accenture
48% of all emails sent are now opened and read on a mobile device.
Return Path
63% of US consumers say they delete emails immediately if they are not optimized for mobile.
Return Path
1 in 3 consumers use their mobile phone to research products in-store.
Cisco Internet Business Group
41% of consumers buy more from retailers who send personalized emails based on past buying behaviors.
Return Path
85% of consumers know that websites track their online behavior, but understand that tracking enables companies to present offers and content that match their interests.
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