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Rules of Writing a Press Release

- Mistakes Made by Marketers

- Rules to Gain Free Publicity

- What News Organizations are Looking For

Rules of Writing a Press Release

- Mistakes Made by Marketers

- Rules to Gain Free Publicity

- What News Organizations are Looking For

Rules of Writing a Press Release

…and How to Grab Their Attention!

Seven Rules of Writing Powerful Press Releases

Rule 1: Your Story Should be Newsworthy

Seven Rules of Writing Powerful Press Releases

Rule 1: Your Story Should be Newsworthy

Should Cover:

- Product Launch - Business Anniversary

Seven Rules of Writing Powerful Press Releases

Rule 1: Your Story Should be Newsworthy

Should Cover:

- Product Launch - Business Anniversary

Don’t Include:

- Blunt Product Promotions - Company Website

- New Hire

Seven Rules of Writing Powerful Press Releases

Rule 2: Connect With Your Audience

Seven Rules of Writing Powerful Press Releases

Rule 2: Connect With Your Audience

Provide Relevant Material

- Magazines- Newspapers- Radio

Seven Rules of Writing Powerful Press Releases

Rule 2: Connect With Your Audience

Provide Relevant Material

- Magazines- Newspapers- Radio

If it Doesn’t Fit the Theme,it Won’t Get Published

Seven Rules of Writing Powerful Press Releases

Rule 3: Always Start With the News

Seven Rules of Writing Powerful Press Releases

Rule 3: Always Start With the News

First Paragraph is King!

- Enticing Summary of News- Pique News Editor’s Interest

Seven Rules of Writing Powerful Press Releases

Rule 3: Always Start With the News

First Paragraph is King!

- Enticing Summary of News- Pique News Editor’s Interest

Leave Other Things for Later

- Who Announced It - Contact Name

- Opinions

Seven Rules of Writing Powerful Press Releases

Rule 4: First 10 Words are Most Important

Seven Rules of Writing Powerful Press Releases

Rule 4: First 10 Words are Most Important

Powerful Action Verbs

- Catch Attention- Quick, Easy to Understand

Seven Rules of Writing Powerful Press Releases

Rule 4: First 10 Words are Most Important

Powerful Action Verbs

- Catch Attention- Quick, Easy to Understand

Avoid Long-Winded Opening Sentences that Don’t Provide Fast Insight into What Your Press Release is About…

…You Get The Idea!

Seven Rules of Writing Powerful Press Releases

Rule 5: Avoid Filler Words

Seven Rules of Writing Powerful Press Releases

Rule 5: Avoid Filler Words

Remove Unnecessary Words

- “Brevity is a Great Charm of Eloquence” ~Cicero

Seven Rules of Writing Powerful Press Releases

Rule 5: Avoid Filler Words

Remove Unnecessary Words

- “Brevity is a Great Charm of Eloquence” ~Cicero

Avoid Adjectives that Don’t Add Value

- Um, really, like… - No “Fluff”

- Don’t Take Away From the Story

Seven Rules of Writing Powerful Press Releases

Rule 6: Only Facts, Not Opinions

Seven Rules of Writing Powerful Press Releases

Rule 6: Only Facts, Not Opinions

News Don’t Have an Opinion

- Stay Neutral- Let the Reader Form an Opinion- Facts Only

Seven Rules of Writing Powerful Press Releases

Rule 6: Only Facts, Not Opinions

News Don’t Have an Opinion

- Stay Neutral- Let the Reader Form an Opinion- Facts Only

Even if Your Product is Great…

- Avoid Self-Flattery

Seven Rules of Writing Powerful Press Releases

Rule 7: Provide Contact Information

Seven Rules of Writing Powerful Press Releases

Rule 7: Provide Contact Information

The More, the Better

- Editors Verify & Clarify Stories - Make it Convenient for Them

Seven Rules of Writing Powerful Press Releases

Rule 7: Provide Contact Information

The More, the Better

- Editors Verify & Clarify Stories - Make it Convenient for Them

Remember

- Include Correct Numbers and E-mails - Make Sure Contact Person is Available

Seven Rules of Writing Powerful Press Releases

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