Seven Keys By Marshall W. Northcott

Living the Dream, Avoiding the Nightmare

Living the Dream, Avoiding the Nightmare

Success in BusinessPresented by: Marshall W. Northcott

Success in BusinessPresented by: Marshall W. Northcott

www.elitetrainingsystems.ca

What is the Nightmare?What is the Nightmare?

Start-up costs for equipment, inventory etc. Monthly overhead – fixed operating costs. Ramp up time required to cover expenses. Lack of income – negative cash flow. Lack of business skills and knowledge. Cynical, pessimistic, bitter attitudes. Victimized by circumstances beyond your

control. Impending financial failure – bankruptcy.

Start-up costs for equipment, inventory etc. Monthly overhead – fixed operating costs. Ramp up time required to cover expenses. Lack of income – negative cash flow. Lack of business skills and knowledge. Cynical, pessimistic, bitter attitudes. Victimized by circumstances beyond your

control. Impending financial failure – bankruptcy.


QuestionQuestion

Why did you (or why do you want to) get

into business foryourself?

Why did you (or why do you want to) get

into business foryourself?


What I Didn’t WantWhat I Didn’t Want Be the boss of nothing! Have an open schedule that wasn’t profitable. Invest my time into something of no value. Get paid less than if I were an employee. Not be able to leverage my uniqueness. Life filled with could of, should of, would of, didn’t. To be controlled or forced to follow someone else. Forced to do business with people I didn’t want to. Feel like a nobody who never did anything special.

Be the boss of nothing! Have an open schedule that wasn’t profitable. Invest my time into something of no value. Get paid less than if I were an employee. Not be able to leverage my uniqueness. Life filled with could of, should of, would of, didn’t. To be controlled or forced to follow someone else. Forced to do business with people I didn’t want to. Feel like a nobody who never did anything special.


and…and…

I didn’t get into business so that

I could fail!

I didn’t get into business so that

I could fail!


Seven KeysSeven Keys

1. A Plan2. Risks3. Self-

Awareness4. Elevated

Thinking

1. A Plan2. Risks3. Self-

Awareness4. Elevated

Thinking

5. Mental and Emotional Resilience

6. Activity7. Purpose

5. Mental and Emotional Resilience

6. Activity7. Purpose


Key # 1Key # 1

A PlanWhat is a plan?

Let’s review…

A PlanWhat is a plan?

Let’s review…


A PlanA PlanClear written vision of where you expect or desire things to go.

Considers every possible detail to protect yourself and ensure that you understand what you are getting into and the tools, resources and finances required to do the job effectively.

Thinking ahead towards the steps leading to the accomplishment of an ultimate goal.

Prediction of the future, with measurable, predictable outcomes that look at the bigger picture.

Clear written vision of where you expect or desire things to go.

Considers every possible detail to protect yourself and ensure that you understand what you are getting into and the tools, resources and finances required to do the job effectively.

Thinking ahead towards the steps leading to the accomplishment of an ultimate goal.

Prediction of the future, with measurable, predictable outcomes that look at the bigger picture.

“Plan your work for today and every day, then work

your plan.” Norman Vincent

Peale

“Plan your work for today and every day, then work

your plan.” Norman Vincent

Peale


Key # 1Key # 1

A PlanWhy is a plan important?

Let’s review…

A PlanWhy is a plan important?

Let’s review…


A PlanA Plan A Plan is necessary for these reasons:

Mental and physical preparedness. Reveals weaknesses, identifies potential obstacles and

challenges. Increased odds of more predictable outcomes and

success. Provides direction that will give you clarity and peace

of mind. Contingency planning – back-up plan. Makes you more productive and time efficient because

you will focus on what is most important. Spells out the steps of how you are going to

accomplish your goals with an execution plan.

A Plan is necessary for these reasons: Mental and physical preparedness. Reveals weaknesses, identifies potential obstacles and

challenges. Increased odds of more predictable outcomes and

success. Provides direction that will give you clarity and peace

of mind. Contingency planning – back-up plan. Makes you more productive and time efficient because

you will focus on what is most important. Spells out the steps of how you are going to

accomplish your goals with an execution plan.


Avoiding the Nightmare


A Plan No one embarks on a business

venture expecting to fail. However, as the old saying goes, “People don’t plan to fail, they fail to plan” which can often be their downfall.

A Plan No one embarks on a business

venture expecting to fail. However, as the old saying goes, “People don’t plan to fail, they fail to plan” which can often be their downfall.




A Plan “Failures are divided into

two classes -- those who thought and never did, and those who did and never thought.” - John Charles Salak

A Plan “Failures are divided into

two classes -- those who thought and never did, and those who did and never thought.” - John Charles Salak


Key # 2Key # 2

RisksWhat are risks?

Let’s review…

RisksWhat are risks?

Let’s review…


RisksRisks

Calculated, educated gambles.

Chances. Long shots. Leaps of faith. Shot in the dark! Putting in all on the

line. Your money where your

mouth is.

Calculated, educated gambles.

Chances. Long shots. Leaps of faith. Shot in the dark! Putting in all on the

line. Your money where your

mouth is.

“Life is a risk and reward

undertaking.”

“Life is a risk and reward

undertaking.”


Key # 2Key # 2

RisksWhy are calculated risks important?

Let’s review…

RisksWhy are calculated risks important?

Let’s review…


RisksRisks Risks are necessary for these reasons:

Puts your theory to the test and proves to the world that you believe!

Each risk taken provides a growth experience and makes the next easier.

If you don’t try you’ll never know and you’ll always wonder, “what if?”

Taking risks is a huge part of success in life and in the business world.

The successful risks will drown out the doubters and make your critics eat their words!

Risks are necessary for these reasons:Puts your theory to the test and proves to

the world that you believe!Each risk taken provides a growth

experience and makes the next easier.If you don’t try you’ll never know and you’ll

always wonder, “what if?”Taking risks is a huge part of success in life

and in the business world.The successful risks will drown out the

doubters and make your critics eat their words!




Risks You must allow yourself to

take risks. Seldom is anything of significance ever achieved that doesn’t involve some sort of risk.

Risks You must allow yourself to

take risks. Seldom is anything of significance ever achieved that doesn’t involve some sort of risk.


Key # 3Key # 3

Self AwarenessWhat is self-awareness?

Let’s review…

Self AwarenessWhat is self-awareness?

Let’s review…


Self-AwarenessSelf-Awareness

Knowing yourself.Understanding

your strengths.Awareness of

your weaknesses.Being real with

yourself.Not rationalizing.

Knowing yourself.Understanding

your strengths.Awareness of

your weaknesses.Being real with

yourself.Not rationalizing.

“Sometimes you have to protect yourself against

yourself!”

“Sometimes you have to protect yourself against

yourself!”


Key # 3Key # 3

Self AwarenessWhy is self awareness so important?

Let’s review…

Self AwarenessWhy is self awareness so important?

Let’s review…


Self AwarenessSelf Awareness

Self awareness is critical for these reasons:Utilizing your strengths and working on

and fighting your weaknesses.Facing your own fears and not accepting

your own excuses.Making quality choices, ducking decoys

and temptations.Staying focused and maintaining balance.

Self awareness is critical for these reasons:Utilizing your strengths and working on

and fighting your weaknesses.Facing your own fears and not accepting

your own excuses.Making quality choices, ducking decoys

and temptations.Staying focused and maintaining balance.




Self-Awareness Get real with yourself, know

who you are and what you’re all about. Utilize your personal strengths and confront your weaknesses!

Self-Awareness Get real with yourself, know

who you are and what you’re all about. Utilize your personal strengths and confront your weaknesses!


Key # 4Key # 4

Elevated ThinkingWhat is elevated thinking.

Let’s review…

Elevated ThinkingWhat is elevated thinking.

Let’s review…


Elevated ThinkingElevated Thinking

Big picture.Seeing it bigger.Expanded mental

faculties.Brain power

extraordinaire!An inner strength.Problem solving

capacity.

Big picture.Seeing it bigger.Expanded mental

faculties.Brain power

extraordinaire!An inner strength.Problem solving

capacity.

“Your mind is like a rubber band, once expanded it will never

return to its original shape.”

“Your mind is like a rubber band, once expanded it will never

return to its original shape.”


Key # 4Key # 4

Elevated ThinkingWhy is elevated thinking important?

Let’s review…

Elevated ThinkingWhy is elevated thinking important?

Let’s review…


Elevated ThinkingElevated ThinkingElevated thinking is important because:

Elevated thinking translates into decisiveness!Your original vision was enough to get you

started but it is probably not big enough to press you to the next level in business.

As your business develops your need for greater problem solving skills will have to expand because of the new issues that will arise.

In order to successfully survive and answer the constant demands of business, you will have to learn to stretch your mind to it’s limits.

Elevated thinking is important because:Elevated thinking translates into decisiveness!Your original vision was enough to get you

started but it is probably not big enough to press you to the next level in business.

As your business develops your need for greater problem solving skills will have to expand because of the new issues that will arise.

In order to successfully survive and answer the constant demands of business, you will have to learn to stretch your mind to it’s limits.


Albert EinsteinAlbert Einstein

“You cannotsolve the significant

problems of life,at the same

level of thinkingyou were at when you created them.”

“You cannotsolve the significant

problems of life,at the same

level of thinkingyou were at when you created them.”




Elevated Thinking In order to face the

inevitable challenges and obstacles of a growing and thriving business you must continually raise the bar and sharpen your mind!

Elevated Thinking In order to face the

inevitable challenges and obstacles of a growing and thriving business you must continually raise the bar and sharpen your mind!


Key # 5Key # 5

Mental and Emotional ResilienceWhat is Mental and Emotional Resilience?

Let’s review…

Mental and Emotional ResilienceWhat is Mental and Emotional Resilience?

Let’s review…


Mental and Emotional Resilience


Strength of mind. Logic and reason that

outweighs feelings, sensitivities and irrational thinking.

High level mental pain threshold (I can take it!).

Differentiation between what you want to do and must do and doing it.

Strength of mind. Logic and reason that

outweighs feelings, sensitivities and irrational thinking.

High level mental pain threshold (I can take it!).

Differentiation between what you want to do and must do and doing it.

“Where will and emotions are

in conflict, bet on the emotions.”

“Where will and emotions are

in conflict, bet on the emotions.”


Key # 5Key # 5

Mental and Emotional ResilienceWhy is mental and emotional resilience important?

Let’s review…

Mental and Emotional ResilienceWhy is mental and emotional resilience important?

Let’s review…




Mental and Emotional Resilience is necessary for these reasons: Any business that is dynamic and growth oriented

will face difficulties that will test your mental faculties.

So you can focus and use your mental energy in a productive and profitable manner.

To ensure you don’t fake yourself out by allowing the emotion to overshadow logic and reason.

Increased bounce back from disappointments and setbacks and greater ability to handle challenges and solve problems.

Minimizing destructive, unhealthy stress.

Mental and Emotional Resilience is necessary for these reasons: Any business that is dynamic and growth oriented

will face difficulties that will test your mental faculties.

So you can focus and use your mental energy in a productive and profitable manner.

To ensure you don’t fake yourself out by allowing the emotion to overshadow logic and reason.

Increased bounce back from disappointments and setbacks and greater ability to handle challenges and solve problems.

Minimizing destructive, unhealthy stress.




Mental and Emotional Resilience Work for the best, prepare for the

worst, insulate and mentally protect yourself against setbacks and disappointments. Learn to think and make decisions based on what will move your business forward rather than on what feels right.

Mental and Emotional Resilience Work for the best, prepare for the

worst, insulate and mentally protect yourself against setbacks and disappointments. Learn to think and make decisions based on what will move your business forward rather than on what feels right.


Key # 6Key # 6

ActivityWhat is activity?

Let’s review…

ActivityWhat is activity?

Let’s review…


ActivityActivity

Productive not busy.Rolling up your

sleeves and getting your hands dirty.

Not doing what you want to do but whatever needs to be done!

Engaging in consistent action.

Productive not busy.Rolling up your

sleeves and getting your hands dirty.

Not doing what you want to do but whatever needs to be done!

Engaging in consistent action.

“Sometimes you can do

all the right

things and still not get

the right result.”

“Sometimes you can do

all the right

things and still not get

the right result.”


Key # 6Key # 6

ActivityWhy are “the right” activities important?

Let’s review…

ActivityWhy are “the right” activities important?

Let’s review…


ActivityActivity

Activity is important because:Creates a habit and sets a pace.It is your source of opportunity and

revenue.It keeps your business moving forward.Ensures stability and financial security.Forces you to grow as an individual.Keeps you energized and excited!Gives you a sense of accomplishment.Makes you feel in control (not a victim).

Activity is important because:Creates a habit and sets a pace.It is your source of opportunity and

revenue.It keeps your business moving forward.Ensures stability and financial security.Forces you to grow as an individual.Keeps you energized and excited!Gives you a sense of accomplishment.Makes you feel in control (not a victim).




Activity Do something on a regular

consistent basis that creates a result (income) otherwise you’re in the business of creating debt.

Activity Do something on a regular

consistent basis that creates a result (income) otherwise you’re in the business of creating debt.


Key # 7Key # 7

PurposeWhat is purpose?

Let’s review…

PurposeWhat is purpose?

Let’s review…


PurposePurpose

Your passionate why!

Your reason!Your focus!Your direction!Your vision and

goals!Your roadmap!

Your passionate why!

Your reason!Your focus!Your direction!Your vision and

goals!Your roadmap!

“When you know why

you’ll figure out how.”

“When you know why

you’ll figure out how.”


Key # 7Key # 7

PurposeWhy is your purpose so important?

Let’s review…

PurposeWhy is your purpose so important?

Let’s review…


PurposePurpose Your purpose is the fuel that feeds you

and provides you with energy. It drives you to work harder, to get up

earlier and stay at it longer. It insulates and protects you during the

challenging and difficult times. Your purpose forces you beyond your

comfort zone to do what is necessary. It gives you the attitude you need to make

results happen!

Your purpose is the fuel that feeds you and provides you with energy.

It drives you to work harder, to get up earlier and stay at it longer.

It insulates and protects you during the challenging and difficult times.

Your purpose forces you beyond your comfort zone to do what is necessary.

It gives you the attitude you need to make results happen!




Purpose When you have a

passionate purpose that is bigger than any obstacle, you can achieve the seemingly impossible!

Purpose When you have a

passionate purpose that is bigger than any obstacle, you can achieve the seemingly impossible!


Cinderella ManCinderella Man

Know what

you are fighting

for!

Know what

you are fighting

for!


My ReasonsMy Reasons

Be my own boss control my destiny!Control my life and my schedule.Build an asset of my own.Financial rewards. I’m a misfit! I didn’t want to have regrets.To lead.Pick my own customers.Serve a higher calling.

Be my own boss control my destiny!Control my life and my schedule.Build an asset of my own.Financial rewards. I’m a misfit! I didn’t want to have regrets.To lead.Pick my own customers.Serve a higher calling.

http://www.marshallnorthcott.com/


Live the Dream!Live the Dream!

1. Create a Plan2. Take Risks!3. Be Self-Aware!4. Elevate Your Thinking!5. Develop Mental Toughness!6. Get Active, Stay Active!7. Know Your Purpose!

1. Create a Plan2. Take Risks!3. Be Self-Aware!4. Elevate Your Thinking!5. Develop Mental Toughness!6. Get Active, Stay Active!7. Know Your Purpose!


For More InformationFor More Information

Highland Postal Outlet75 Dundas Street N.

P.O. Box 27007Cambridge , ON N1R 8H1

Phone: 519-624-9964Toll Free in Canada: 866-896-6603Email: [email protected]

www.marshallnorthcott.com

Highland Postal Outlet75 Dundas Street N.

P.O. Box 27007Cambridge , ON N1R 8H1

Phone: 519-624-9964Toll Free in Canada: 866-896-6603Email: [email protected]

www.marshallnorthcott.com

mailto:[email protected]


mailto:[email protected]
