T O D A Y ’ S S E Q U E N C E

• Intros: All give name, focus, normal & unusual work• Overview:

– Brainstorm: Making money on the net & off a cow– Why focus on business models– Osterwalder canvas– Examples

• Open space, break-outs and report-backs– Business models for a community – Business models for social learning artists

• Final reflection, debrief

2

J O H N D A V I D S M I T H

Coaching communities, their leaders and their sponsors

about technologies, politics and learning

Business models for learning: individual and community levels –

and how they fit

12.2010 Learning Alliances

L E A R N I N G A L L I A N C E S

W H Y B U S I N E S S M O D E L S F O R C O P S ?

• Nature of today’s communities– Community boundaries do not coincide with

existing social or property boundaries– Change or growth over time• Launching or spreading across those boundaries• Business model a potent CoP shaper, like technology

• Precision for us as social artists or interveners– Focusing efforts where they most matter– Business models as social maps that persist

L

… meetings

… relationships

… community cultivation

… access to expertise

… projects

… context

… individual participation

… content publishing

… open-ended conversation

Community activities

oriented to …

Digital Habitats, Chapter 6© 2009 Wenger, White, and Smith

Community orientations

KEYPARTNERS

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYRESOURCES

6

Organization Business Model

KEYPARTNERS

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYRESOURCES

7

Soccer

”live”

in stadium Visitors*(local)

Brand!

Ticket sales

FIFA

Safety

Organization

and safety

People

TV

FIFA.com

Ticket sales

“We love soccer”

Soccer WC 2010

TV viewers(global)

Soccer teamsSoccer players

Merchandise

“Jabulani”

“vuvuzela”

Soccer

”live” on tv

Advertisers

Music

“Shakira”

FIFA WC

Ticket Fund*

Advertisers

Sony, Visa,

Adidas, Kia,

Coca Cola,

Hyundai

Visitors(global)

Video rights Merchandise

Stadium

Infra

KEYPARTNERS

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYRESOURCES

8

Context,history

“Idea peddlers”

Yi-Tan Business Model

Conversationsabout

Change

Retreatants

Aha moments

Summarizing

The regularsHang-outwith coolpeople

Investorservices

Retreat

Networking

scanning

Drop-insYi-Tan Calls

Consulting

Rising tide

Jerry & Pip

Ensembleco-creation

Good will,donations

Free orminimal

John’s guesses

Bloggerstool builders

Vast social

network

Inviting

Ko: agriculturaljournalist / blogger

KEYPARTNERS

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYRESOURCES

9

ModG Business Model

Coachingvendors?

By and forDairy farmers

Blog

Gov’ts, uni’s, vendors don’t

‘get it’

Local farmers seeing world

milkprice

1st gen expatriate

diary farmers

No actualrevenue

Agricultural ex-tension agencies

Traffic fromKo’s sites

Searchfor partners

Tech

infrastructure

Monitor

Web traffic

Small

experiments

Free fromtired

controversies

Authentic

Learning &

knowl

Written inDutch

Farm product

vendors

Agriculture, ‘Net Connections

Time towrite & interact

KEYPARTNERS

OFFER

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYRESOURCES

10

Dorine Ruter

Dutch farmersorganization

Late ModG Business Model

Teaching thesponsors

Kapmadairy

Participanttuition

Training grants

Facilitated

Twitter chats

Blogs: ModGFoodlog, etc.

Courses

Social reporting

at relevant

conferences

A littlecurriculum, lots

of support

Map of the

whole

Relevantnetwork

connectionsKo

Academics

Politicians

Workers in:* agriculture* sustainable

food* rural

economics

Online all

the time

KM4DevCPsquare?

Kapma network

CHANNELS

CUSTOMER RELATIONSHIPS

CPsquare.org

Phone

Bridge

Booksales

KEYPARTNERS

OFFER CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

KEYRESOURCES

11

Brand!

Websites

Admin / FacilTime Donations

“CoPs are

the way”

Business Model CPsquare

Committedpractitioners

New BEEs

Merchandise

Licenses The public

Thought leaders

“For the game and for the world”

FIFA Marketing

services

Venues Workshoptuition

Annualdues

F2F

F O R W H A T ?

COMMUNITY – Who’s present? Influential? New? Absent?

DOMAIN – The main topic? The group identity? Known puzzles?

PRACTICE – Legitimate practice? What’s proof? How do people gather?

COMMUNITY

DOMAIN PRACTICE

Learningcapability