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Integrating Your Marketing Efforts Cohesively
Liana “LI” Evans, Co-Founder/CEO
LiBeck Integrated Marketing
@ storyspinner
SES Chicago 2010
Integrating Your Marketing Efforts Cohesively
It’s not “Search Marketing”
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
Is About Stickiness
Is About Engagement
Is About Giving Value
Is About Distraction
Is About Connecting
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
Is Your Audience in Facebook
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
Farmville….anyone?
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
Needs to be fun
Needs to reward
Needs to give them a reason to get
their friends involved (Anyone Got a
Nail?)
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
Takes a lot of resources
Time
Effort
Coordination
Needs to be integrated
Other Social Channels
Offline
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
Set Goals & Measure
Not Just the Number of Fans
How much engagement
oPhotos posted
oVideos posted
o Likes on content
oComments
Don’t forget traffic to your site
Conversions on exclusive content
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
People get bored
Especially on facebook
Keep things fresh, interesting &
engaging
It’s about their experiences, not yours
Your audience decides the value…not
you!
www.LiBeckIM.com
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
