1. Starbucks Strategic Audit Lucas Pereira, Stella Birungi, Kenny Kimbel, Devon Bennett, Satomi Urata, Olivia Aaroee, Bethany Au

2. Understanding the Environment 3. Case Synopsis Who is Starbucks? Seattle, US Largest coffeehouse on the planet Continuous growth Analysis Internal demands Expansion Product Lines 4. Industry Ring Analysis External Environment for the Year 2013 2014 Consumer Goods Industry Focus: Food and Beverage Industry Restaurant Industry Fast Food Industry Coffee Shop Industry 5. SFAS Summary Strengths Corporate Responsibility Source Relationships Brand Expansion Weaknesses Europe Market Competitors 6. Controllable Issues Local Markets Coffee Distribution Employees Online Applications 7. Uncontrollable Issues Economy Regulations and Policies Online/Mobile Applications Preferences Competitors 8. Appraising the Environment 9. Existing Mission Statement To inspire and nurture the human spirit- one person, one cup and one neighborhood at a time. 10. Existing Objectives Objective One Quality GMOs Objective Two Employees Age Objective Three Community Saturation Level Objective Four Customers Time Objective Five Shareholders Balance 11. Major Existing Strategies Global Strategy Level Exporting Pro Con Acquisition Pro Con Greenfield Venture Pro Con 12. Major Existing Strategies Corporate Strategy Level Penetration Pro Con Expansion Pro Con Strategic Alliance/Joint Venture Pro Con 13. Major Existing Strategies Business Strategy Level Differentiation Pro Con 14. Strategy Theme Package #1 15. Aggressive Expansion into Asia Mission Objectives Establish Teavana Brand Introduce Starbucks Brand Reward System Pros Cons 16. Strategy Theme Package #2 17. Increased use of technology Mission Objectives Wait Time In stock Options Abroad Interest Pros Cons 18. Strategy Theme Package #3 19. Expansion Domestically Mission Objectives Domestic Domination Location Options Job Opportunites Pros Cons 20. Recommendation Strategy Theme Package #1 21. Package #1 Strategies Global Level Strategy Tailoring Corporate Level Strategy Penetration Business Level Strategy Differentiation Operational Level Strategy Functions Human Resource Management 22. Justification Expansion Teavana Reward System Risks 23. Plan for Execution Continued Company Values Changes Cash Surplus Farmer Protection Fair-Trade GMO Free Local Employees 24. Implementation Agenda Timetable: 2014- Budget 25% Survey Asian market to find best potential Starbucks locations Brainstorm and develop strategy to create a store that utilizes Teavana acquisition 2015- Budget 25% Survey the Asian real estate to find prime leasing locations for company owned stores and lease store Begin the process of picking qualified franchise owners in Asia 2016 Budget 40% Test market the Teavana and Starbucks Asian response Make adjustments to fit the tastes of the Asian market 2017 Budget 10% Monitor the results and possibly test market the Teavana and Starbucks combo domestically for large tea drinking demographics 25. Conclusion SWOT Analysis Controllable Issues Use of Strategies Expansion into Asia 26. Starbucks Strategic Audit Lucas Pereira, Stella Birungi, Kenny Kimbel, Devon Bennett, Satomi Urata, Olivia Aaroee, Bethany Au