SeoCustomer Hot Tricks & Tips 2012 Q2 - SEO, SEM, Social Media Traffic and Link Building

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www.SeoCustomer.com

The Complete

SeoCustomer Guide

2012 Q2

SEO, SEM, Social Media Traffic

and Link Building

http://www.seocustomer.com/


Welcome to my “Complete SeoCustomer Guide 2012 Q2” ..................................................................... 3

How You Can Build Trust and Authority to Your Website and Get Higher Ranking ............................... 4

3 Simple Steps to Boost Your Traffic with Google Analytic .................................................................... 7

High Quality Backlinks – Easy, Free and Instant ..................................................................................... 9

How to use Google Trends as a Keyword Selection Tool ....................................................................... 12

Facebook, Google or Bing PPC Ads? ..................................................................................................... 16

How Do Social Login & Sharing Affect Ecommerce? ........................................................................... 21

Find the right keywords - quick and easy ............................................................................................... 24

The Secret Link Between Social Media and Sale ................................................................................... 26

Google Algorithm Change Infographic................................................................................................... 28

How to Boost LinkedIn Lead Generation ............................................................................................... 31

Periodic Table of SEO ............................................................................................................................. 37

The 2012 Facebook Advertising Report ................................................................................................. 38

Spy on your competitor ........................................................................................................................... 42

How to Find Your Perfect PPC Daily Budget ......................................................................................... 48

Mobile Marketing Infographic ................................................................................................................ 50

Facebook vs Twitter Infographic ............................................................................................................ 51

13 Elements Your Homepage Must Have ............................................................................................... 52

3 Simple SEO Steps to Double Your Traffic ........................................................................................... 56

Don’t let me think - Usability Testing ..................................................................................................... 59

How You Can Check Plagiarism In An Article? ..................................................................................... 61

How to Make Your Social Media Strategies More Sociable ................................................................... 63

The Secrets from AIDA You Need to Know to Boost Your Sale ............................................................ 66

From Social Media to Business Insights ................................................................................................. 71

Embed a Game in Your Facebook Fanpage Design to Make Your Brand Popular ................................. 72

How to Write a Killer Headline .............................................................................................................. 74

How to Optimize Your Website for Local Business ............................................................................... 78

My Top 10 Social Media Marketing Tips ............................................................................................... 80

Yahoo Site Explorer Replaced With Bing Link Explorer ....................................................................... 84

How to "Steal" Your Competitors Traffic ............................................................................................... 86

Facebook charged with privacy lawsuit .................................................................................................. 88

Which PPC ad is the winner? .................................................................................................................. 90


Welcome to my “Complete SeoCustomer Guide

2012 Q2”

This is my 3nd version of the Complete

SeoCustomer Guide.

If you have a blog you will know – that after a while

your articles will disappear from your website –

because you have new articles coming all the time.

But the older articles still have great content. That's

why I made this guide in the first place.

I hope you all got both the “Complete SeoCustomer

Guide 2011” and the “Complete SeoCustomer Guide

2012 Q1” or else you can still download it at

www.SeoCustomer.com.

This book contains all the articles from the 2.

Quarter of 2012.

I have a passion for SEO, Social Media Traffic, Link

Building and SEM (PPC) – so it will only be a great e-

book if I know you are using some of the tips and

tricks I am writing about.

So go to the blog and leave me a comment :)

Well …. No more talk... The coffee is hot; the music is playing.

PS - let’s stay connected...

Facebook - http://www.facebook.com/SeoCustomer

LinkedIn - http://www.linkedin.com/profile/view?id=9791638&trk=tab_pro

Twitter - http://twitter.com/#!/HenrikSandbergJ

Google+ - https://plus.google.com/u/0/me/posts

As always – all the best to you

Carpe Diem

Henrik


http://www.facebook.com/SeoCustomer

http://www.linkedin.com/profile/view?id=9791638&trk=tab_pro

http://twitter.com/#!/HenrikSandbergJ

https://plus.google.com/u/0/me/posts


How You Can Build Trust and Authority to Your Website and Get Higher Ranking

Do you know that almost 25% of the Google

Ranking Algorithm is calculated by the trust and

authority of your domain.

So your next question would be – can I do

something about this? And yes you can. So are

you ready? It’s much more than just the age of

your domain.

How Google calculates the ranking of websites

Trust and the search engines

Domain age is very important. I am sure you

know about this. And there is not a lot you can

do about this. But when you are choosing your

server, you should choose one with a good

reputation, so you don’t have to move your site

to another server after 6 months or 1 year.

Registration information. You can see my

registration here. There is in general more trust to a public registration than a private

registration. So a .Gov or .Org name will have more trust than a .Biz or .Com.

Physical address. Write your physical address on your site – this will also help your trust by

your viewers.

Privacy policy. If you have any web form where you are collecting data you should have a

well written privacy policy and use some secure data transfer (like SSL Certificate) and tell

your viewers that you are using it. If you see my web form – you will see that it says “We

respect your email privacy” and you can read more.

FAQ page. A FAQ page will also help you increase the trust of your site.

Who links to you? The search engines will check the links to your site and check where they

are coming from. The principle here is that if they are coming from spammy domains, the

search engines might think of you as a spammer. On the other hand if Google discovers that

you have links from trusted domains such as Wikipedia, dmoz or yahoo directory or other

websites with a high PageRank, Google will think your site must be trusted too. So in short –

if you have a new site like me (www.SeoCustomer.com is only 6 months old) and you only

have very few links to your site, and most of them are spammer links, you might get in

trouble.

Who do you link to? It’s the same idea as a link coming to your site. If you link to spammy

sites, the search engines might think of your site as a spamming site too. So be careful who

you like to.


Domain Authority

This is a more straightforward concept than trust. The most important element is how many

quality pages link to your website and how do they link to your website.

First let me show you this Google Authoritative from www.chrisg.com. Click on it and take a

good look at it. Very informative. Use it as a reference map. I love it. Click on it to see it

larger.

Many people believe that Google has a whitelist of trusted web sites. So if you can get some

inbound links from websites which are on this list, it will give you a boost in your search

engine rankings.

I am not sure about this whitelist – but anyway if you get inbound links from websites with a

high PageRank you will do well.

Other Link Factors

Theme – what is the subject of the domain that links to you – is it relevant topic for your

subject?

Strength – is the site that links to you trusted?


Diversity – do you have a few varieties and diversity of domains that links to you or many

Age – how old are the linking domains?

Location – the location of the inbound links – from the content or the footer?

Anchor Text – Google will love a lot of different anchor text. If the different sites use the

same anchor text Google will think it’s suspicious.

You can check out your backlinks, anchor text and follow or no follow at

www.backlinkwatch.com. Great tool.

Okay guys… Did I forget something? Let me know…

Free Marketing Giveaway

Remember to grab the Complete SeoCustomer Guide 2011 and 2012 Q1. 180+ pages with

tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Have a great day out there… Time for my coffee

Henrik


3 Simple Steps to Boost Your Traffic with Google

Analytic

Are you using Google Analytic –

well if you are not – you should

start using it. It’s free and it will

give you tons of information about

your website.

Check it out here Google Analytic.

You can check it out here… You can’t

really do SEO without knowing

something about your visitors right?

Let me show you a simple but effective

trick where you can use the

information from your Google Analytic

to grow your traffic.

1. Step – Find the keywords you are already ranking for

This is what you are going to do.

We will first find out what people are searching for in the organic Google searches to find

your website.

Go to Google Analytic – Dashboard – Traffic Sources – Sources – All Traffic. In the right

window click on “Google / Organic”. In the next window you are going to click on

“Source/Medium” and pick “Traffic Sources” and pick “keywords”.

So now you know what people have written in Google search to find your website. This will

be your top-ranking keywords that you got right now.

2. Step – find your website’s ranking position

Now we are going to check your keywords position. So go to Google and write you’re the

first keyword you just found.

This can be a little tricky – because if you have a new or relatively new site, you might

discover that your website is not showing up on the first page – or maybe not the second

page in the Google search results.

The point is that you have discovered a page on your website that have a high ranking for a

keyword phrase. And this is what we are looking for.

It’s not so important if its showing up on page 1 or 2 (or 3…).

You can find programs which are showing you your ranking. I have found this ranking tool.

This way you don’t have to check too many pages if your keyword is not showing up on the

1. or 2. page.


3. Step – building backlinks

Now the last step is to use your knowledge about your keywords and ranking. You are going

to use the keyword phrase as your anchor text.

I would go back to Google and search for “SEO guest post” or “SEO blog guest post” or “SEO

comments” and find relevant websites, which could be relevant for a link back to my website

here. You will have to search for relevant websites to your blog or website.

Write a comment on the website you just found, or contact the site owner and ask if you

could write an article with a backlink.

Then write your article with your keyword and a link (also with your keyword or keyword

phrase). If you are commenting a post, again remember to mention your keyword or

keyword phrase.

Now repeat this for your other main keywords. Simple right? Yeah I know – it will take some

time with articles, but then start by commenting some posts.

After some weeks check out your rank position again.

Well that’s all folks – I better start commenting some articles and write some articles.


Remember to grab the new free Complete SeoCustomer Guide 2012 Q1 – with a lot of tips

and tricks for your SEO, SEM, Social Media Traffic and Link Building.

All the best to you as always…

Henrik


High Quality Backlinks – Easy, Free and Instant

I have some good news for you guys out there.

Building backlinks can be a very time consuming

process. You will have to search for relevant tropic,

contact the sit site owner, maybe do some guest

blogging, article marketing or do some commenting

on blogs.

The good news is that I have found some high

quality and authoritative websites for you. So no

more talk – let’s start doing some serious backlink

building – fast, easy, free and instant.

I think it will take you around 1 day to build your

profiles on theses sites. But it will give you a lot of

juice for the future.

When I talk about dofollow/nofollow remember that

it’s Google codes. Not all the search engines are

using these codes. Some of the search engines following all links

Aboutus.org

PR6

Nofollow/Dofollow and trust and authority

After you have made your profile, you can email About.us and request a dofollow. I have

just made the request for a dofollow. So I hope they work fast. Gains PageRank when

backlinks are built to link to it.

Alexa.com/siteinfo

PR8

Dofollow and trust and authority

Search your domain name through Alexa and build a backlink to direct crawlers to your site’s

info page in Alexa

Wikipedia

PR8

Nofollow but pass trust and authority

Write your company profile page – and you are done here. I still need to do my company

profile page for SeoCustomer

YouTube

PR9



We all know YouTube. I still need to do some video.

Squidoo

PR8


Squidoo is a community website that allows users to create pages (called lenses) for

subjects of interest. Squidoo had 1.5 million hand-built lenses as of October 2010. Write a

page and include your link with anchor text to your website (use the bio section)

Twitter

PR9

Nofollow but trust and authority

We all know Twitter – 500 million accounts. You can gain high PageRank if external links are

built for it. So link to your twitter profile page.

Facebook Fanpage

PR10

Nofollow but pass trust and authority to your website

Facebook has 845 million accounts (that’s 12 percent of all people in the world!!!). Make

some external links that points to your Fanpage and you will see that it will quickly show up

in the search ranking.

StumbleUpon

PR8

Nofollow but pass trust and authority and traffic Help you to get traffic to your site.

Just submit a new page and you will see people clicking on your website in 10 Sec. (I love

this one)

Digg

PR8

Nofollow but trust and authority and traffic

A little like StumbleUpon.

If you know anymore site which can be used as dofollow/Nofollow with a high PageRank

please let me know and I will include them in the list.

And by the way – remember to check out this page too… More backlinks – easy, free and

instant. Link Building the Smart Way.


Free marketing giveaway

Remember to come and grab the Complete SeoCustomer Guide 2012 Q1 and the Compelte

SeoCustomer Guide 2011. Sign up here and get it for free.

All the best to you guys

Henrik


How to use Google Trends as a Keyword

Selection Tool

When you are looking for a way to find your keywords for your SEO or for your PPC – you

have a lot of free tools you can use for your research.

If you are searching for “used cars” you can get information about how many people are

conducting a search for that special word or words. Use free tools like Google Keyword Tool.

Or you can use WordTracker.

You will get the information about how many times a phrase is searched for, and

information about words or phrases that are very close to your target keyword. So in our

example you will maybe get information about “blue cars” or “new cars”

But with Google Trends you can go much further. First of all it will show you how popular the

keyword is over time, showing if your keywords popularity is rising, falling or staying steady.

So let’s say you are not sure if you want to do SEO for the term “blue cars” or “black cars”.

Go to the search” and you will see this picture. Don’t write the quote marks, you just write

the phrases with a comma between the search phrases. You can compare up to 5 different

words or phrases.


So the “black cars” phrase is very steady and the “blue cars” phrase is rising and falling but

is always higher than the phrase black cars.

Google Trends is also a very quick way to get information about singular or plural version of

your searched keyword or phrase. Here I will compare “blue car” or “blue cars”.

Here you can see that there will be much more traffic for the word car than for the word cars.


To the right you will see the volume of news stories related to your keyword. Below you can

see the result from selected cities, selected world regions and by selected world languages.

Google Trend can’t tell you everything

Use Google Tend as a keyword tool. But you will need more research. Google Trend can’t tell

you how many times a keyword has been searched. You can compare two or more graphs

but not the actual number of searches.

Even though you found the most popular keyword or phrase it doesn’t tell you how

competitive the market for that keyword is.

Maybe you will have no change at all to get into top10 for the phrase “Blue Cars” but you

will have a great change for the phrase “Black cars” even though the popularity is much

lower. And therefor you can get more traffic from that phrase.

Use Google Trend as an inspiration

Start using Google Trend and get inspired. And when you have found a word or two you will

need to go to tools like Google Keyword Tool. But Google Trend is a great tool.

And yes.. It’s FREE.



Did you get the 2 free guides for members only? 2 Guides with over 180+ pages with tips

and tricks for your SEO, SEM, Social Media Traffic and Link Building. Get the Complete

SeoCustomer Guides here.

Wow now I need my coffee. Have a great day all.

Henrik


Facebook, Google or Bing PPC Ads?

When we are talking about PPC (Pay Per Click) ads, we are often talking about Google only –

Google Adwords. But PPC is much more than Google Adwords. When should you use Bing or

Facebook PPC ads?

In the end we have to figure out where we get the highest ROI. You will have to check out

the positive and negative things about each media. So let me show you some pros and cons

of each channel.

Google PPC Ads

Advantages of Google Adwords PPC ads:

Reach. You will reach about 80% of the internet users. So do you have to reach as many

people as possible Google Adwords might be a great idea. The audience is much larger

compared to Bing. Google Adwords are also shown on other major and strategic search

engines and websites that collaborate with Google. So you can use Google as a multiple

channels with search, display and banner etc. You can target PC, tablets, mobile, video etc.

Cost. You have full control over your costs. Google makes it easy for companies to control

their cost. Companies will only pay when users get to their website. There is no minimum

cost for the usage and you decide how much you want to spend. You will pay between 1 cent

and 100 dollars per click.Google has a built/in conversion and revenue tracking code –


awesome. A lot of great statistics where you can check location, site links, mobile click to

call to improve your click through rate.

Timing. Timing is everything. When a customer is looking for something special on Google –

like “big blue cars” – your ad will only show up if you what it to.

Flexible. You can get started right away within 15 minutes. And you can change the ad

whenever you want to. You can also target the ad to a specific geographical location and

languages. But you can also target device or time of day you want the ad to be shown.

Disadvantages of using Google Adwords ads

Every click counts. You will have to pay every click on your website – even though you don’t

make a sale. Google Adwords becomes increasingly competitive as more and more

advertisers join it. Depending on the competition the PPC and be very expensive. The CTR is

low on the display network.

Payment. If you don’t pay on time Google will remove your ad (well fair enough right?).

Statistic. How high is your click rates compared to your competitors? You don’t know the

competitors CTR and Google will not tell you.

Copy space. You will only have 25 characters in the headline and 70 characters for the rest.

So choose your words wisely.

Facebook PPC ads

You can pay for your Facebook ads in 2 ways. PPC with a minimum bid of 1 cent for every

click you will receive. Another method is CPM (Cost Per Mille) with a minimum bid of 2 cents

for every 1,000 clicks you will receive.


Advantages of Facebook PPC ads:

Generally lower cost per click (CPC) than Google Adwords

Great for creating brand awareness - branding

Large audience – there are now 845 million accounts on Facebook (that’s 12 percent of all

people in the world!).

Targeting. One of the biggest advances is the targeting possibilities. You can target by

gender, marital status, location, age, interests/hobbies, likes etc. Awesome.

Locale targeting (I haven’t seen this in other countries – give me a comment if you have,

thx) – you can use Facebook as a local marketing. Only show the ad for people living in a

specific postcode.

Expose time. Users are more likely to stay on Facebook for a longer time than on Bing or

Google. So the user will be exposed to your ad for a longer time.

Images. You can use imagines which can make it more likely that users are paying attention

to your ad.

Characters. You have 135 characters – much more than Google Adwords.

Disadvantages of using Facebook ads:

Space. Not much space on Facebook to show ads.

Niche markets. The PPC cost for very specific niche markets can be very high.


Low click-through-rate (CTR) for eCommenrce compared to Google Adwords – People are

using Facebook to talk and socialize with their friends and are not thinking of buying

anything.

Weird, irrelevant ads – many irrelevant ads, free giveaways, reward programs etc. which

give the ads less relevance when the consumer is viewer the ads.

Bing PPC ads

Bing was formerly MSN – but Yahoo and MSN joined their forces and made Bing. So when

you are using Bing you are using the combined technologies and resources of Yahoo and

MSN.

Advantages of Bing PPC ads:

Easy to sign up. Just got to http://advertising.microsoft.com.

Import your Yahoo or Google ads. This is really awesome. You can import your ads using the

ad center. So you don’t have to duplicate efforts. So you should make a test using Bing and

compare it to Google.

Targeting. You can target your ads to specific demographics. So if you are selling “used cars”.

One of your ads can be made for singles. Another ad can be made for a local dealer. A third

can reach pregnant women (hmm I don’t know if they need a specific used car?)

Ad center. Like Google Adwords the ad center is very easy to use. You have access to

performance statistics.

Keyword bidding is often less expensive than Google Adwords or Facebook.

CTR and conversion tends to be higher on Bing


Disadvantages of using Bing ads:

In many ways Bing looks like Google Adwords

Volume. The biggest disadvantage is volume. Bing has a much smaller audience than Google

or Facebook.

No built-in revenue tracking feature

Conclusion

You will have to know everything about your product/brand and your buyers – when you are

choosing the right channel. And you should also consider a combination of the channels.

Maybe Facebook PPC Ads could be considered as an accompaniment to the Google Adwords

instead of a replacement.

But like in Social Media you sometimes have to use several channels. So you own it to

yourself to test other media than just Google Adwords. Make a pre-campaign and check out

your ROI.

You will have to know and understand your customers and your market. Good luck with it.


Sign up and get over 180 pages with tips and tricks about SEO, PPC, Social Media Traffic and

Link Building. Join here.

Best regards,

Henrik


How Do Social Login & Sharing Affect

Ecommerce?

We all know there is a connection between Social

Sharing and eCommerce right?

We build relationship with the customer, and if you have

a relationship with a customer he or she would rather

buy from us (well we hope that).

And now I can actually show it.

Take a look at this infographic from Monetage.com.

See it larger on www.SeoCustomer.com.




Find the right keywords - quick and easy

When I am talking to people about SEO, many

people don't really know what to do to find the

right keywords for their page. How do we find

them? What do we do?

So I have been telling them about this method

here. It's a quick and easy - step by step.

So are you ready? Coffee in your cup? Let's

start.

1. Find the most relevant keywords for

your business

'First you will have to write down your ideas. This should be a brainstorming.

Forget about how much traffic theses keywords are getting. Just focus on the words.

If you are selling cars – a relevant keyword is “cars” or “used cars”, “blue cars”, “old cars”,

“new cars”. This is a very qualitative process. So write all your ideas on a piece of paper.

You can also get ideas from Google Trend or Google Insight.

Another great tool is the Google Keywords Tool. Type in the words “used cars” and see a lot

of suggestions. Google Keywords Tool doesn't know everything – so you might have to take

away some of the words it is suggesting.

So now you have a list with a lot of words right?

2. Now check out the traffic

You might be able get the rank position 1 on Google with the phrase “old blue beautiful cars

from New York”, but if there is only 10 people looking for that word phrase, it's not going to

help you to drive traffic to your site right?

So - go to Google Keywords Tool and write in the words from your list.

Now you can check how much traffic there is on the internet from your suggested words.

Well this was step number 2. Still easy right?

3. How much competition

Now step 3 is about competition. If there is a lot of competition for a keyword, it will get

very difficult for you to rank number 1 or number 10.

You might have found that the word “used cars” is a very relevant word for you, and it gets

tons of traffic. But but but (there is always a but right?) - when you are checking the

competition for this word, you will find that the top 10 companies on Google all have over

50.000 backlinks and a lot of traffic to their site. So no matter how much you are trying, you


might never get enough link-juice or traffic to get into the top 10.

You can check the competition in different programs. I am using Market Samurai for this. Its

not a free program, but it saves me a lot of time.

Another program is the SEO Power Suite. And I am sure there are a lot of other great

programs out there.

In Google Keyword Tool you can see if a competition is high, medium or low.

Okay I know this step wasn't so easy – but it's still very important.

Now we are almost done here.

4. Optimization

Now you have your keyword for a page. Pick out a main keyword or keyword phrase to a

page. And you can also pick out a second keyword or keyword phrase – but no more for a

page.

And now start your writing and on-page optimization. You can read much more about on

page optimization here.

Free SeoCusotmer Guide 2011 and 2012 Q1

Remember to grab your free guide and get weekly updates from this blog. Get it here.

Best regards, Henrik


The Secret Link Between Social Media and Sale

Many businesses have asked me why they should spend a lot of time with social media. How

can I be sure it's working, and that it will have an impact on their bottom line. Well check

out this infographic.

You are welcome to share this infographic as long as you link back to

www.SeoCustomer.com thx.



Google Algorithm Change Infographic

Every year Google changes its search algorithm up to 500-600 times.

I came across this awesome infographic from Outrider and wanted to share it with you guys.

See it larger on www.SeoCustomer.com






How to Boost LinkedIn Lead Generation

LinkedIn is one of the most effective social media for lead generation

for B2B compared to other social media.

Let me show you this report from a survey from HubSpot. The study

was based on 3,128 HubSpot B2B customers. And the result is really

amazing.

LinkedIn generated the highest visitor-to-lead conversion rate by

2.60 percent - four times higher than Twitter with 0,67 percent and

seven times better than Facebook with only 0,39 percent.

Remember this is average numbers – you will have to check out your own conversion rates

from the different social media. But the numbers show that you will have to check out

LinkedIn if you are in the B2B market.

You will have to make a profile and a company page, but now you will have to take your lead

generation from LinkedIn to the next level.

So let me show you 5 ways of boosting your lead generation so you can get more sale.


1. LinkedIn Answers.

Did you know that LinkedIn has a LinkedIn Answers section?

You can ask a question or answer a question.

So go to the answer a question section – find your line of business and answer some

questions. This way you can tell the world what you are doing, and that you are an expert.

Remember to write your www when you are answering a question.

This way you can also get more traffic on your site.


2. LinkedIn Applications

Another great thing in LinkedIn is the application area. Here you can go and add some

interesting apps to your LinkedIn page.

So you can add your blog post directly to your LinkedIn page – awesome :)

You can also tell people which business books you are reading. So go and start your reading

list.

Or what about making a poll – then you can ask the readers (potential customers) of your

pages something interesting.


3. Join Groups

Yes of course you have to join some groups too. But the trick is to join some groups your

customer is joining too.

So I am joining some groups who are interested in SEO and SEM, but it would be better for

me to join some groups with maybe small business owners, general consulting business, and

business groups.

Of course I have to join the SEO groups too but the other groups might generate more leads

than the most obvious ones.


4. LinkedIn ads

Yes this could be the highest ROI for your business. Like on Google Adwords you pay per

click. So create your headline and copy and per click.

So if you like to pay 50 cents per click and for every 100 clicks you will have 2 sales. It will

cost you 25 dollars a sale. What is your surplus per sale?

Remember to check your CTR (click through rate) so you can calculate your ROI. ROI is king.

5. LinkedIn People

This is a really awesome tool for sales people – in the B2B business. It’s really simple – click

on the “companies” folder – search a company in the upper-right-corner.

Now you can check out the people who are working at the company. If you don’t have any

connections to the company, you can see if there are any 2. Connections.

Then go and ask your shared connections to introduce you via LinkedIn to the people in the

company you have been searching for.


Marketing Giveaway

Well... I have to join some groups now... But remember to grab the Guides with more than

180+ pages with tips and tricks for SEO, SEM, Social Media Traffic and Link Building.

And good luck with your LinkedIn leads - time for my coffee here.



Periodic Table of SEO

So you think that chemistry and SEO Ranking Factors have nothing to do with each other?

Well - it doesn't... But again take a look at this Infographic from Search Engine Land. I have

been wanting to show you this for a long time - so here you are.

You will get a great overview of what you can do with your page. It is separated in 4 units -

On page SEO, Off Page SEO, Violations and Blocking.

So print it out and take a good look at it. Get ideas from it.

You can download a PDF of The Periodic Table of SEO Ranking Factors here.

See it larger on www.SeoCustomer.com


And remember to grab the free Complete SeoCustomer Guide 2011 and 2012 Q1 right here...

How a great day out there... I am getting my coffee here... Henrik



The 2012 Facebook Advertising Report

Make the best of your Facebook ads

When we are doing PPC most of us are using Google AdWords. But you can also put your ads

on websites like Bing or Facebook.

And Facebook ads have been here for some years now. Facebook is selling more and more

ads. Take a look here. Facebook is expecting to sell for over 5 billion US dollars in 2012. Yes

I will say it again over 5 billion US dollars.

Social Fresh’s new 2012 Facebook Ad Report gives us a little insight from their survey of

experienced marketers, some analysis and some tips. So let me show you some of the tips

and tricks if you are planning to make some Facebook ads.

Awareness is the most popular goal for Facebook ads

The graph below shows the percentage that the advertisers mostly use the the Facebook ads

to get awareness.


Targeting Criteria

So the most popular Facebook ad criteria is “age” and then “country” and “precise interest”.

Facebook ads are perfect for doing a very local campaign.

And check out the orange data – it shows the criteria regarding locations. A very important

criteria too.


Sponsored Stories get the highest CTR

It seems that sponsored stories get a higher click/through rate (CTR) and a higher user

engagement. But still 55 percent of the survey respondents didn’t use sponsored stories.

According to Facebook sponsored Stories are posts from your friends or Pages on Facebook

that a business, organization or individual has paid to highlight so there’s a better chance

you’ll see them. They are regular stories that a friend or Page you’re connected to has

shared with you.

Change your Facebook ad 2 to 3 times a week

If you see the same ad again and again – your eyes will get used to it and in the end you

will not really see it. So the question is what is the average Facebook ad creative lifespan.

As you can see the the average Facebook ad creative lifespan is highest at 5 to 14 days. And

then only 1 to 4 days. So the lesson is that you have to change your creative ad very often.

Don’t use it too long. Change it a couple of times every week.

Justlin Kistner from Webtrends has said that the data from Webtrends shows that the

average Facebook ad has the highest CTR in the first 72 hours. That is also telling us to

change the Facebook ad 2 or 3 times a week.

Which pricing model is the most popular - CPC or CPM

So what about CPC (cost per click) or CPM (cost per thousand views) – which one of the two

pricing options is used the most do you think?


Well respondents overwhelmingly prefer paying per click.

And by the way the average CPC is 0.80 US dollars.


Remember to come and grab our Complete SeoCustomer Guides from 2011 and 2012. 180+

pages full of tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Time for coffee.. Have a great day out there..

Henrik


Spy on your competitor

Competitive & Marketing Intelligence

Do you really know your competitors? What are their keywords? Where are their customers

coming from?

There are a growing number of great tools which can help you discover a lot of useful

information about your competitors.

It is essential that you comprehend and evaluate your company competition. So how great is

your website compared to some of your competitors?

So now we can use all the data from the internet in a brand new intelligent way.

So grab your cup of coffee and let me show a few of all your possibilities with KeywordSpy

Spy on your competitor


KeywordSpy is a keyword intelligent research tool. It will tell you which keywords that are

being used by your competitor. Both organic and paid. It’s checking Google Adwords,

Bing/Microsoft Adcenter and Yahoo Search Marketing.

Check out the organic and paid competitors

The picture below is showing the results from the keyword "SEO" in Denmark - both organic

and paid.

With this tool you can pick out the most profitable keywords from your competitors and then

tailor the traffic to your website.

Who are the competitors for the keywords?

The next screen picture is showing the PPC ads for SEO in Denmark.


And here are the organic competitors.


Check out and get ideas from the ads

And why not check all the ads about SEO in Denmark.

You can easily uncover the competition landscape by knowing your competitors’ PPC and

organic campaign strategies in just a few seconds.

Check out the competitor's website

Now you can try to search a domain instead - and check out a specific website. And get all

the organic keywords it's ranking for and how they use the paid keywords. Awesome.

Here is an example of www.apple.com.


And here are the competitors for Apple - for both the organic and the paid keywords.


You can build a profitable list of keywords using your competitors’ keywords.

Pick out the precisely the profitable keywords and ad-copy combination of your competitors

with the ROI indicator.

Search the data by domain, keywords, destination URL and ad copy content. You can also

search locally (I can use Denmark).

You have a free trial. It’s really awesome.

Marketing Giveaway

As always if you haven't got it already - come and grab the free SEO guides from

SeoCustomer. You can now get both the Complete SeoCustomer 2011 and 2012 Q1. Over

180+ pages full of tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Time for my coffee - take care out there..

Henrik


How to Find Your Perfect PPC Daily Budget

I often hear from companies that they don’t know

how much money they should put into their Google

Adwords account. But let me show you how you will

get your perfect PPC budget. Step by step.

First of all Google Adwords (or PPC) is not a cost –

it’s an investment. So the question is how much

money should you invest in your Google Adwords?

If you invest less than you should then you are

losing sale right? You could have sold more

products than you are doing right now. And if you

are investing too much well then you will not get

enough return on your investments.

Google Adwords is suggesting your bids and your daily budget – but Google Adwords has no

ideas of your Average-Order-Value (AOV) or your Close-Rate (CR) or your business model.

So you will have to do this on your own.

Your perfect daily PPC budget for a new product

First you have to estimate how many sales you are expecting to sell. Remember to stay

conservative – you can use the minimum number of sales to stay in business. (Let’s say you

need to sell 100 products every month).

Take a guess of your closing rate. If you have 100 leads how many of them will actually buy

something from you. Again be conservative and get more precise after some few weeks. (If

you have a special product it could be 10 percent or even more).

With the expected sale and your Closing-Rate (CR) you can now calculate how many leads

you will need to make your sale right?

Now estimate or calculate your target Cost-Per-Lead (CPL) – this is the maximum amount

you can spend per lead. You can spend up to this limit and still be profitable.

Now multiply the number of leads with the target CPL. This is how much money you can

spend in one month on your PPC.

The last thing is to divide your number by 30 to get your daily budget – and now you are all

done.

So if you want to sell 100 products every month and your Closing-Rate is 20 percent you will

need 2000 leads. Now if your target cost per lead is 5 dollars – you will need to invest 10000

dollars every month. This will be a daily budget of 333 (10000 divided by 30). This is your

perfect PPC budget.

And yes you will still need to improve your Google Adwords ads, your Cost-Per-Click, and

your Conversion-Rates.

Your perfect daily PPC budget for an existing product

Now if you have an existing product you already know a lot about your product. So you can

use this information to get your perfect PPC budget.


So this is what you can do

First set up your target for your monthly sales

Use your information about Average-Order-Value (AOV), Closing-Rate (CR) and Project Rate

of Return (PRR) to calculate your Cost-Per-Lead (Now you don’t have to guess your Closing-

Rate).

Simply multiply your target for monthly sale with your Cost-Per-Lead to get your monthly

budget.

Divide your monthly sale in 30 to get your daily PPC budget.

And remember that your PPC is not a cost but an investment.


Remember to get 180+ pages with tips and tricks about SEO, SEM, Social Media Traffik and

Link Building. You can get it right here.

As always - have a great day out there...

Henrik


Mobile Marketing Infographic

Mobil marketing is growing very very fast. So I would like to show you this inforgraphic from

Mashable to give you some ideas of what you can do with the phone.

The statistic is from USA.

It has been estimated that that the mobile advertising will be around 5 billion US dollars by

2015.

So we all have to look into it (if you haven't started already).

Are you using Mobile Marketing? I would love to hear about some creative campaigns.

I will just grab a cup of coffee and check out my mobile...

Go to www.SeoCustomer to see it larger.


http://www.seocustomer/


Facebook vs Twitter Infographic

People are always talking about the difference between Facebook and Twitter (and so am I).

So let me show you some data about the difference. The infographic is from DigitalSurgeons.

All the best to you as always.

Go to www.SeoCustomer.com to see it larger.

Henrik



13 Elements Your Homepage Must Have

Is it time to do a redesign of your homepage?

You might consider how you can make a

redesign of your homepage so you can

generate more leads than you do now. There

are a lot of critical elements you need to

incorporate into your homepage.

You need to tell your customers about their

benefits from buying your product. But most

of the people on the internet will only spend

up to 10 second on a homepage before going

to another page. So you will have to be very

clear about your design.

Make a Goal

Don't make a homepage without a goal. Do

you want to sell something? Or do you want

people to sign up for your newsletter? I think

around 80 percent of all the homepage I have

seen don't have any call to action.

What is the benefit for them to buy your product? What are the features of the product?

Remember you don't have a long time to persuade your customer. Here you can read more

about Call-to-Action.

What is your keyword?

Remember your audience is people - so don't write for the SEO. But don't forget the SEO

either. So before writing your text - I would write my main keyword down on a piece of

paper. Remember to use this keyword in your headline, subtext, image tag... But remember

to let the text flow. Don't overuse the word.

When I do a page I would have a main keyword but also a second keyword. So the main

keyword could be "used car" but the second one could be "exclusive used cars"

But I will use maximum 2 keywords or keywords phrases on a page. Here you can read

more about how to find your keywords.

Do people trust you?

Maybe the people who have found your site don't know your company and they don't know

your product - so how can they trust you?

Well - remember to tell them that - "you are not alone". Maybe 12.000 people have bought

the product the last 5 years. Tell them.

Write down your physical address. It will show your customers that you are serious. Read


more about trust here.

No standard pictures

Never use standard pictures. We all hate standard office pictures (well most of us).

Show the real faces of the people working in your company. Get an accept from some of

your customers and take pictures of them. This will tell your potential customer that you are

a real and they can trust your website.

Your company is your design

If people don't know you or your company - they will only know you from the website. So if

you made a cluttered website people will think that your business is messy. Can you really

manage your products?

Read more about design and usability here.

Homepage as the landing page?

You should always use a specific page as the landing page - and not the homepage. But your

homepage is your front door, so no matter what you do a lot of people will meet your

company on your homepage.

And often the home page does a very poor job of generating leads or sales.

Your home page will get traffic from a lot of sources and from people with a lot of different

goals. Somebody is looking for your phone number, somebody is looking for a job, a lot of

people want to read about your products.

12 + 1 critical elements every homepage must have

I found this infographic at HubSpot. It will give you a great input to your new design.

But things are moving fast in this internet world - so I want to add one more element. Don't

forget to add the social media. Let people connect to you and let them share your page.




Did you sign up for my weekly newsletter? If you did - you can also get over 180+ pages

ebooks with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Well ... I might have to change my design soon. hmmm

Have a great day out there...

Henrik


3 Simple SEO Steps to Double Your Traffic

You might know this situation – you have a website

but you need more traffic.

Well I think every website owner knows about this.

I found this strategy – and people told me that this

strategy has doubled their organic traffic overnight.

So it might work for you also.

The strategy is to take your most viewed pages

and give them an update.

You don’t have to work for weeks to get backlinks

– it’s all done on-page.

In fact it’s like going back to the basic SEO. A lot of

pages and website don’t have the basic SEO for

their pages. So working with the basic will help

your traffic. You do remember the SEO pyramid too?

But no more talk – get some coffee in your cup and put your favorite music on (I think I will

listen to Earth Wind and Fire… Or maybe Paul McCartney).

1. Step – check up your meta tag

First you pick up the 10 pages of your website with the most page views. You can go to your

Google Analytic and check that out.

Take the standard Report and choose the last month. Go to Content / Site Content / Pages.

Here you will find your 10 most viewed pages.

Here you can see my top 10 pages.

When you focus on the top 10 pages you will pick

the pages with the most effect for your traffic. But

later on you can do the same with the rest of your

pages.

Now for each of your top 10 pages you will need to

find your URL, Title Tag, Meta Description and

Header.


Let me give you an example here:

Current Version New Version

URL www.used-

cars.com/34tpo/d

www.used-

cars.com/Ford/2010

Title Tag Home – used-cars.com Used Ford cars, best

quality cars, cheap

used cars in town at

used-cars.com

Meta Description Home page – Contact

Us – Products -

information

Get updated

information about our

quality used Ford cars

with a certification

guaranty. Check out

our great deals.

Header 2010 cars Used Ford Cars 2010

You get the idea. You might find that many of your old pages have “URL” with no keywords

but only some strange number or letters.

The “Title Tag” might never have been checked before and your keyword should be

mentioned in the title tag.

The “Meta Description” should tell the people searching what your page is all about and why

they just have to go and check it out.

And of course your header should contain your keyword.

2. Step – On-page optimization

Now go and do a normal SEO report on your pages for your keywords.

For each of your top 10 pages you will make a report. In most of the SEO software you will

write your URL, your keyword and the search engine – and it will tell what you need to do

on-page to optimize your page.

I use “Internet Business Promoter” but you can also use the software from SeoMoz or a lot

of other software.

Most of the software will give you some advices about what to do to optimize your page for

your keyword.

Okay – you still have your coffee? We are almost done now.

3. Step – submit your sitemap and RSS feed to the Webmaster Tools

You can submit your site, sitemap and RSS feed to the Google Webmaster Tools. After you

have submitted it – Google will find any errors or other issues your site might have. And you

will have to correct the mistakes.


Well that was it.

I think it will take you around a day to make this work. And when you do it with your top 10

pages you will get the most effect out of your work.

Now check up on your traffic... Some people have doubled their traffic using these easy

basic SEO steps.

Free Marketing Giveaways

Remember to grab the Complete SeoCustomer Guide 2011 and 2012Q1 – 180+ pages with

tips and tricks for your SEO, SEM, Social Media Traffic and Link Building – and yes it’s free.

As always.. Carpe-diem

Henrik


Don’t let me think - Usability Testing

Long time ago marketing people were always talking

about “The Customer is King”. And we can still learn a

lot when we talk to the customers.

What if we have the best quality product and it's also

the cheapest one. Well we should have some sell going

on then. But maybe our viewers can’t find the product.

People are impatient. So if they can’t find the

information they are looking for right away they will

leave your site. So the issue is “Don’t let the viewer

think”.

There are plenty of other websites available – most of

the people will leave your site within 10 seconds.

I found this example.

Go and check out your own Google Analytics data.

What is usability testing?

Usability testing is a quality test that will tell you how easy your website interface is to use.

The goal is to improve the ease-of-use during the design process.


Usability has 5 quality components:

Learnability – how easy is it for users to accomplish basic tasks the first time they

see your web design? Remember don’t let the customer think too much.

Efficiency – how quickly can the users perform different tasks?

Memorability – when the users are coming back to your site how well can they

perform different tasks?

Satisfaction – how satisfied or pleasant are the users with your design?

Errors - how many errors do the users make?

The basic components of a usability test are

Find some representative users

Ask these users to perform a task with your design

Observe what the users are doing – is it difficult to find the information? Is your

navigation logic?

When we are talking usability we also have to talk about utility. Utility is whether your

design provides the features they need. Do the users want a search bar? Do you have a

search bar?

And how useful is your website. Useful is usability AND utility. So the perfect website design

is a website with high usability and high utility.

Usability testing is an ongoing process

You will need some different usability tests. Here are the main steps

Before starting the new design – test the old design, what is the good part and bad

part of the present design.

You can test your competitor’s design. Get some ideas of alternative interfaces and

features.

Make paper prototypes of one or more designs and test them

Keep on testing during your design process.

When you have your final design ready test it again


Sign up for our newsletter grab the Complete SeoCustomer Guide 2011 and 2012 Q1 for

free. It's over 180+ pages with tips and tricks about SEO, SEM, Social Media Traffic and Link

Building.

Carpe-diem

Henrik


How You Can Check Plagiarism In An Article?

Author Bio: The article is written by Lisa Britne, the marketing manager for Classic PDF

Editor, which specializes as PDFconversion and PDF Editing features.

Plagiarism a common Practice

Nowadays, Plagiarism has become very common.

In order to save time and gain marks, people

(students) do plagiarism.

After doing plagiarism, for the time being

students feel relax that their task has been

done/submitted. But in a longer run, these

students actually deceive themselves.

At first students feel proud that they have copied

someone’s task or project but later on it cost

them so much. Secondly, so many plagiarism

checking tools have been launched in the market.

So, you cannot easily do plagiarism. But here in this article, we will mainly stress about, how

to check plagiarism or how to find plagiarism?

Different Tools to detect Plagiarism

Most of the plagiarists depend upon the ambiguity and the immensity of the internet, so that

they may hide their activities.

Though, morally they know that, they were doing wrong and show boldness at that time.

But still they are much confident that no one can learn/judge about their misuse of the work.

But the plagiarists are totally wrong; they do not know that there has been a rapid change in

the science and technology from the last one decade.

Their plagiarism can easily be detected by the help of different tools. Though, internet has

become very fast but it is very well indexed that, you can easily spot the plagiarized content.

How Google Searches can help you?

As a writer, if you are looking for copycats then Google perhaps can be your best friend.

Google has an enormous database of sites. Google can search almost every kind of

document (including Doc and PDF). By the help of it, you can easily track down the

infringements.

In order to make a successful Google search, never use a title of your work. Because, it is a

common practice that many plagiarists only change the title of your task but the rest of the

body/content remains same.

Statistically Improbable Phrase (SIP)

The best way of checking the plagiarism is to search “statistically improbable phrase” (SIP)

in your task. A good SIP ranges between 6-12 words. It is totally unique to your work.

First, you should try to put SIP in quotes. If no matches found in that case, then go for

without the quotes to extend your search.


If your work is posted online and no search works then it means Google has not indexed

your site properly. In that case, you should wait for some days and try again later on. But in

case, if the result is shown, then your task is to look closely at each individual link that does

not belong to your site (from somewhere else). By checking each and every link, first make

sure it that, this is your task.

So at the end, I will conclude in that way that Plagiarism can be easily detected by the help

of some powerful tools.

There are so many free tools; by using them you can check the plagiarism of the content.

Plagiarism Checker is one of them. It checks all the possible plagiarism and returns you the

result.

Author Bio: The article is written by Lisa Britne, the marketing manager for Classic PDF

Editor, which specializes as PDFconversion and PDF Editing features.


How to Make Your Social Media Strategies More

Sociable

It is common knowledge in the world of search

engine optimization that using social media

channels as promotional tools can really make

a big difference.

But did you also know that the lack of use of

proper and more “sociable” social media

techniques may not yield your desired results?

Yes, your social media marketing attempts will

be futile if you don’t know the right way to

handle a social media campaign? So what

should you do then?

Revising Your Social Media Game Plan

Why do you need to make your social media campaigns highly sociable?

There is a need to do so because social media users and subscribers primarily use social

media channels to connect with peers and colleagues, build and maintain professional and

personal networks, and obtain and share useful and practical information.

Thus, if your social media campaigns don’t cater to these needs, there is a chance that users

will ignore you completely.

Here are some suggestions on how you can revise some of your social media strategies and

adopt a more effective approach:

Use simple, clear words when sharing news, giving announcements, and promoting

products and services

As much as possible, try to veer away from using jargon and technical terms when

composing a tweet, wall post, or any other social media message. Always use terms that can

be understood by laymen so it will seem more personal and direct rather than formal and

intimidating.

Do not send bulk messages

The use of spam social media posts and messages is never a good idea. It will just increase

your chances of being banned or penalized by search engines. Send or share a small number

of frequent messages instead of blasting them in bulk amounts.

Be careful with the use of scheduled posts and shares

There are times when you can’t help but use automated message sending options like

scheduled tweets and messages due to emergency situations. Make sure to limit your use of

this message sending alternative. It is still better to send social media posts real time, all

the time!

Vary your social media posts

Following a very strict and calculated social media message sending strategy can leave your

followers, contacts, and target audiences bored and uninterested. This may prompt them to

unsubscribe as your contact. Avoid this by varying your messages so you can keep them


excited and intrigued for more.

Getting more sociable on social media can truly do your site a lot of good.

You’ll gain lots of prospective target audiences and clients and get to establish a really good

reputation for your group. Are you willing to tweak your strategies a bit? If yes, then good

for you! You’re on your way to gaining the best that social media has to offer!

Angel Delos Reyes is a writer whose expertise is in the promotional products industry. Most

of her works are centered on writing blogs and articles for Promopeddler.com, an online

promotional product seller based in the US that specializes in selling items like custom arm

bands. She loves reading, singing, watching movies, and catching up on social media

channels.



The Secrets from AIDA You Need to Know to

Boost Your Sale

A lot of web designers and marketers totally forget

AIDA when they design a shop.

I have seen a lot of company who has a shop in the

real world (off-line) who have started an online

shop. But suddenly in the online world they forget

everything about AIDA.

When we have our off-line retail shop we know we

have to make people aware of our shop, we have to

put some good ads in the paper and put some signs

up in the window. We have to make the people

interested in our products. They have to desire the

product. And yes – we need the action too – we

need to sell the product right.

Let me show you that off-line and on-line shops are

not so different regarding to AIDA – we just have

different tools we can use.

So what is this AIDA?

The AIDA model is a very famous model, and chances are that you may already know it. And

if you don't know it already then I am very pleased to be the one that introduces it to you.

A - Attention (Awareness): This is where you have to attract the attention of your

customer

I - Interest: Tell your customer about the advantages and benefits of your product or

service (not the features)

D - Desire: Here you will have to convince the customer that they want and desire

your product or service. And tell them that it will satisfy all their needs

A - Action: Now we have to lead the customer towards taking action and buy our

product or service

We will lose some percent of the customers moving down this ladder. But this system gives a

general understanding of how to target our market effectively.

But I just give the AIDA model a little twist. I want you to take the social media serious for

every step in the model.

Get attention from your customer

Maybe you have the best product in the world, and maybe you have the best prices in the

world – BUT (yes there is always a BUT right?). If your customers don’t know about your

product, service or your prices you will not sell anything. This is true both online and offline.

You properly want to place your offline shop on a crowded street. So you know you will have

a lot of traffic walking in front of your shop. The more people that see you shop, the more


people will properly come into your shop too. Yes you will need some signs in the windows.

Maybe will put up a yellow sign saying “half price” or “Sale” from time to time?

Now you will have the attention from potential customers.

To get attention to your online shop you will have to use different tools. But in fact it’s all the

same. How do you get the traffic? Oh yes – you will have to be visible in the search engines

(I love SEO – so I love this part). If you can’t be visible in the organic free search you can

buy some Google Adwords or PPC ads on some of the other search engines. Maybe your ads

should say the same as your offline shop “half price” or “Sale”.

When somebody is landing on your page you will only have a few seconds to catch her or his

attention. First of all choose the right landing page – not the homepage – the user wants the

information she or he is looking for. Don’t make the product page to crowded. Too many

items distracting items on a page can make it difficult for the user to find what he or she is

looking for.

Remember that with social media make a massive attention. Offline people might talk to 1, 2

or 3 people. Or maybe even 10 people if they have a family dinner. But with social media

people have 50 or 75 friends. So when somebody is telling their friends “Wow I got a super

duper pair of new shoes today for only 10 dollars” 50 people will know where to get cheap

great shoes – right?

So this is the modern form of word of mouth.

Get interest from customers

So now you have the attention from some of your customers. The next step is to make them

positive interested in your product or service.

Maybe your customer has seen your yellow sign outside your offline shop and walks inside.

Yes she is interested – new shoe for only 10 dollars? Hmm interesting right? And yes one of

the first things she or he is looking for is properly the price. You might know that if your

customer is in your shop – many will buy some candy. So even though you don’t sell the

shoes you will sell a lot of candy (I just love chocolate).

So now – what about your online shop.

Yes it’s just the same. You might have a Google Adwords – telling people that you are selling

great quality Nike shoes for only 10 dollars. And you will get a lot of clicks. People are really

interested in your Nike shoes. But when they in your webshop – you might show them a

must better quality shoe for only 5 dollars more or another color. Now this could be

interested right? (I could use a new pair of shoes by the way).

The good part is that if people have been clicking on a Google Adword ad, you know they are

showing interest in your product. So your task is not so much on this interest step – you

better show them why they should act NOW. You need to make them desire your product or

service.

The social media help you with the interest too. Maybe you don’t really like theses Nike

shoes but now your friends start to talk about them on the social networks. “Do you know

you can get them in pink too?” - “They are just awesome” - “And the other day I found out I

could put them in the washing-machine too” – “wow so easy to clean”. Well now you are

interested right?

Now what about desire

Now how could be make your customer say or think “I really want those shoes”. There's a


big difference between being interested in something and to desire it. You need to convert

your customers’ interest into a strong desire for your product or service.

So what happens when my girlfriend sees this pair of shoes? Well she will get very emotional;

she thinks that the shoes will change her life, career, relationship. Yes yes yes – she just has

to get those shoes. It's almost a matter of life and death. (I will not show her this article –

please don’t tell her I wrote this).

We have to communicate our messages. Make the messages interesting to our potential

customer. We will use promotions, writing news and informers encourages the customer to

engage in our product or service. With an online shop you will have a lot of opportunities to

give a lot of information to the potential customer about your product or service.

So a real desire is when you see a product, you want to touch it or try it and you will start to

imagine to get this wonderful product. Desire is really a private moment for the customer.

So it's not so easy to influence. But it's very easy to destroy the moment. If something is

wrong with the display or maybe the wanted sofa is slightly damaged. You will destroy the

moment.

But you have several tools you can use to make people desire your product. So make your

page readable, great product description. Use high quality multiple images (maybe from

different angles). Use video. If it’s possible to show your product or service “inaction” that

would great to show the potential customer.

The social media is useful here too. Your customer is aware of your product, she is

interested in it – and with the social media she will get more and more information about the

product. She will inform about it from friends – she might join a group called “We need

shoes” on Facebook (I am sure there is a group called that lol).

With social media you can engage your customers. Make a picture competition. Win

something. Give out something free. If they tell their friends about your Facebook page,

they might win something. They will start to use the social media telling about your product

and page. People will start to talk about your product. You will engage people.

And yes – your customer really wants those shoes. In fact she can’t live without those shoes.

Now we need some action

This is the final stage. We are in the sales business so we need to sell our product or service

right. Action is when the customer is paying you. This is the action we want – online or

offline.

In an offline shop you want to make sure people know and can see where to and buy it.

Make sure people don’t have to wait too long in a line to buy the product.

In an online webshop I cannot stress enough how important it is to have a very clear call to

action on your page. It must be very very easy to find your “Buy Now” or maybe your “Add

to Cart” button. So make it big and in a different color.

Make sure your “Buy Now” button is not distracted by other elements on your page. It could

be different banners. You don’t want your “Buy Now” button to compete with the other

elements.

You have to make of your mind what is most important to you. Is it to sell or to get signed

up for your email club and Facebook or Twitter accounts? You can always have the other

elements on a category page – but your product page should be as free from these

distractions as possible.

I want to show you this article about the buying process with social media. . It will show you

that you have to think of social media in every part of the buying process.


Don’t forget to use AIDA

So I hope after all this and next time you are designing a webpage you will think of AIDA.

Well I know I got your Attention if you are still reading this article, you must have been

interested or else you would not read this last part right?

Now I hope I can make you desire my Complete SeoCustomer Guide 2011 and 2012Q1 with

over 180+ pages with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Have a great day out there. Carpe-diem

Henrik



From Social Media to Business Insights

Maybe you are trying to determine the right KPIs for your social media marketing objectives?

Well I am very happy to show you this Infographic below from Social Media Today.

It can bring you a very comprehensive and informative understanding of your social media

KPIs.

See it larger at www.SeoCustomer.com.

Have a great day

Henrik



Embed a Game in Your Facebook Fanpage Design

to Make Your Brand Popular

Social media gaming is very popular these days

and you should embed a game on your Facebook

fan page to grab your target audience’s attention.

Games help you build a community and add value

to your brand. You should hire a designer cum

developer for custom game development and

Facebook fan page design.

Embed a Game in Your Facebook Fanpage

Design to Make Your Brand Popular

Many companies think that if they have a website

and a Facebook fan page, people will notice their

brand. However, in reality, brand building is not

that easy. Brand building is all about connecting with the audience and adding value to your

products/services. There are thousands of websites and fan pages out there, then why

should your target consumers notice you?

A brand can’t be successful if it does not establish a loyal fan following, and to do that

successfully, you should use social media games. You can always hire a graphic designer for

an attractive Facebook fan page design, but only a beautiful fan page won’t grab the social

media audience’s attention.

Social media games help you bond with your fans and create brand awareness among the

target audience. When people play games, they feel that they are somehow interacting with

the page owner.

Social gaming is so popular that companies like Zynga makes millions of dollars from

Facebook games. Facebook users invest both financially and emotionally in popular games

and visit the fan pages regularly to play games. From competing with Facebook friends to

building an empire, game lovers do everything for mental satisfaction.

You should utilize this addiction and develop a customized game for your fan page. Hire a

game developer for fan page customization and game installation process. With the help of a

game, you can promote your brand and encourage your customers to interact with each

other. Here are some of the usages and benefits of Facebook games.

1. Develop a Community - When you offer an interesting game in your fan page, people

start visiting your page more often and spend lots of time on your page. This way, they get

to know about products/services and start noticing your wall updates. This community

building exercise may not give you immediate profit, but it makes your brand popular and

valuable.

Web users start recognizing your fan page and ask their friends to join your fan page. After

a couple of months, you can easily convert your loyal fans into loyal customers. For instance,

if you start selling a t-shirt with your popular game characters’ face on it, most of the

gamers would love to buy it.

2. Give Them a Reason to Play - You can provide some free items to top gamers or let them

unlock some exclusive features of the game. Doing this, you will be able to engage the

visitors in the game and create a buzz in the social media network.


3. Give in-game Ads- People don’t like to hear marketing messages, but when you give an

in-game ad, web users pay more attention to it. Include your brand in the game and offer

either virtual or real products to the players. This way you will be able to increase your profit

margin. While real product sales boost your business, virtual products related to the game

help you earn money without offering anything in reality.

For instance, you can ask the gamers to unlock the highest levels by paying $1. The amount

may seem small, but if one hundred gamers unlock the levels every day, then annually, you

can earn $36500.

4. Build Reputation for Philanthropy - You can participate in fund-raising activities through

Facebook gaming. Ask visitors to donate some money after playing your game. You can send

the donation money to UNESCO or Red Cross and help them build a better future for

mankind. This may not make you rich, but it will add immense value to your brand.

Social media gaming is a growing trend and you should take advantage of this trend. Add an

interactive game in your Facebook fanpage design to increase your fan base. Following these

guidelines you can build goodwill in the industry and grab your target consumers’ attention.

Author Bio: Jayati Bhattacharjee is a social media author of widely-recognized web design

company Quality Web Solutions. Follow Quality Web Solutions on Twitter or Facebook.


How to Write a Killer Headline

We all want to write a good headline – and there

are some great tricks that I will share with you.

So when you write a blog, ad, article or maybe a

Direct Mail – you will get the attention from the

people who read it.

But without a killer headline - people will not read

your page, it doesn't really matter what you have

done regarding SEO, your bounce rate will be high -

and you will not sell anything.

Start with the headline

Yes of course you will say. But not everybody is doing this. If you start with the content –

you will be put tin the position where you might have to reverse-engineer your promise.

Give a promises to the reader in the headline. This way you will force yourself to

communicate the benefit that your text will deliver to the reader – in exchange for spending

time (valuable time).

The headline is very critical – in just a few words, you will have to attract visitors, reduce

bounce and boost your conversion.

I am an SEO guy – so I will tell you to remember to use your keyword in the headline too.

So – hmm – I will have to tell you how to write this killer text right? That’s my promise.

Headlines are not science but art

Well – I hope you agree that a headline is important – and I wish I could give you 10 rules

and say – here you are. But you are not so lucky.

To write a great headline is an art, but it's not a science. But I can give you some good

general guidelines.

So grab your cup of coffee – here we go…

Catchy – you have to grab the reader’s attention. Remember the AIDA model

The main point – your headline should summarize the main point in your article

Curiosity – could you make the reader curious about your text – you really made a

great headline right? Did I make you curious with the headline – “How to write a

killer headline”?

Not too long (and not too short) – if it's too long – the reader has already left your

page again. If it's too short it might be boring

Get inspired – read other blogs and magazines

How to – this is a great way to grab attention. Just like my headline in this article –

well remember not to overuse it – so you will end up with 50 articles all with “How

to …”

Lists, with numbers – you can make a headline like this “10 tips …”


Say it – say your headline out loud. Show it to your girlfriend or boyfriend. Come up

with 3 or 4 headlines and ask for their opinion

Question headline? Always great to use a question. I could have “Do you know how

to write a headline?”

Write it first – yes as I told you before – start with the headline not the content of the

article

The top 10 most powerful English words

The psychology department at Yale University have made a study – which showed that some

words are more powerful than others.

The top 10 most powerful English words according to Yale are theses

You - Listed as the #1 most powerful word in every study reviewed. Because of the

personal nature of advertising copy-writing, you should use "you" in your headline,

opening line and as often as possible. In fact, many copywriters will throw out a

headline if "you" is not in it.

Results - Works in rationalizing a purchase.

Health - Especially powerful when it applies to a product.

Guarantee - Provides sense of safety at the time of purchase.

Discover - Presents a sense of excitement and adventure.

Love -- Continues to be an all-time favorite.

Proven - Helps remove the fear of trying something new.

Safety - This could refer to health or long-lasting quality.

Save - We all want to save something.

New - It's part of basic human makeup to seek novelty.

Other strong words for your text

Words can be very powerful. Use the word carefully – and you will get the attention you

deserve. Beside the 10 most powerful English words, there are other words with a lot of

power.

Announcing

Confidence

creativity

Discount

Easy

Energy

Exclusive

Free

Hurry

Improvement

Inspiration


How

Secret

Success

Now I am worried about my headline... Hmm. You think "How to Write a Killer Headline" is

okay?

Free marketing Giveaway

Remember to grab my free Complete SeoCustomer Guide 2011 and 2012Q1 - over 180+

pages with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Carpe Diem

Henrik



How to Optimize Your Website for Local

Business

Google has been putting a lot of effort recently into

serving localized results so that searchers can find

a relevant business close to them.

For example, if you look for a "plumber in

Swindon" or a "flower shop in Cirencester", Google

prioritizes the websites of businesses that are in

those locations.

Also, Google can use your location settings in the

browser to work out where you are, so if you

search for just "flower shop" and the search results

show your location automatically, chances are that

Google will serve businesses automatically relevant

to your area.

As a business owner serving a local catchment

area, there are several things you can do to ensure

that your website appears for searchers in your

area - also to ensure you appear above your

competitors. Here are some tips for you.

Google Places

Make sure your business is listed on Google Places, which is tied to Google Maps. If you are

not listed at all, add yourself and complete as much of the profile information as possible.

Remember to use keywords that describe your products and services so that your company

will match when people search for those keywords.

Submitting to Google Places means going through a verification procedure to prove you

operate from your given address.

Add your business to other local directories

Ensure you are listed in other directories with your full address - including Yell.com, Free

Index, Brownbook, Thomson Local and any other local directories that may be available in

your area.

Ensure your website is "localized"

Check the pages of your website to make sure your address and other local information is on

there.

If you serve a number of key towns in your area, mention these sensibly, so that Google can

read the town names in your pages and hence display these pages in search results.

One thing you could do, if this idea suits your business, is to create a page for each town

where you feature local information relative to customers in that town.

Maybe you have multiple branches you can write about.


Use blog and news articles to boost your local authority

Posting articles on your site related to the towns you serve is a great way to increase the

relevance of your website to those towns.

The more relevant you are, the more likely you are to appear when someone is looking for

your type of company in your area.

Look for local social relationships

Look for Twitter accounts related to your locality and follow these accounts.

Do the same on Facebook, looking for local pages to like. You should then start to interact

with these accounts, to build a relationship with them.

By Jon Perkins of Peppermint Solutions - a web design and SEO company based in

Cirencester, serving Swindon, Gloucester and Cheltenham.


My Top 10 Social Media Marketing Tips

Social Media – what is it?

Yes, you have probably heard this question plenty

of times. I have too. Nevertheless, I will still

provide a quick overview on it.

So, for those readers who have little idea on what

it involves, you can obtain basic insight from the

following details.

According to Wikipedia, it is the following:

It uses mobile and Web-based

technologies to communicate through interactive

dialogue.

It serves as a tool for social interaction.

It is enabled by universally accessible communication strategies; thus, changing how

many people, organizations, and communities communicate.

What is the use of social media?

It actually has several purposes. But since our main topic is using it for marketing purposes,

allow me to point out its functions for entrepreneurs. These usually consist of the following:

Networking among industries

Knowing the customers’ opinions or feedbacks on your services or products

Disseminating company updates and news

Providing good customer service by answering inquiries

Collaborating with internal members

Now that you are aware of its purposes, I will now share with you my top ten ideas on…

How to use social media for marketing

1. Go for platforms with the most users

Well, some of the leading sites include Facebook, YouTube, Google+, Twitter, Linkedin, and

Flickr.

Now, you should not just choose any media. You also have to find out which ones are more

favorable among your target customers. You would not want to waste your time creating a

profile page on a specific site only to realize that most of your prospects prefer another

social network.

Therefore, take time to research on the most effective platforms by sending a survey,

creating a poll, or using monitoring tools.


2. Look into your competitors’ activities

As you are doing this, take into account important aspects such as the following:

The sites they are members on and the amount of followers or views

Their published content

Their promotional means and techniques

3. Identify your objectives

It will be easier for you to achieve your targets and share information with your prospects if

you come up with goals.

4. Create content

And, while you are at it, make sure that you do not forget the following characteristics to

attract several readers.

Fresh

Unique

Interesting

Engaging

5. Allow social sharing

You can do this by adding buttons, which the users can click to follow or share the content.

This way, you can interact and form a good relationship with your customers.

6. Refrain from making it all about YOU

When you tweet and post blogs or comments, ensure the content is relevant. Remember,

you are marketing your company’s offers and not yourself.

7. Participate actively

You can be an active member by posting fresh content, commenting on other blogs, and

updating your profile page. And, do all these (as well as other social media activities)

regularly to increase traffic and boost credibility.

8. Use headlines

Just as many journalists do for their write-ups, you must also create eye-catching and

interesting titles, so you can attract the attention of more readers.


9. Publish events

If your company plans to organize product launches and other marketing functions, do not

forget to inform your followers about it on your profile page.

10. Create a network

When you are doing this, do not just randomly follow or invite any member you spot. You

have to choose individuals from within your target market. Finally, you can offer incentives

(e.g. promotional products or free services) to express appreciation and gratitude.

So, there you have it. These are my top ten social media marketing tips.

Before I end this topic, I have one important reminder – explore. You can find several ways

on how to make good use of social platforms. Know what these are, so you can reap their

benefits.

About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a UK SEO

company listed at the Top 10 of the Microsoft Tech Track 100 for 2011.



Yahoo Site Explorer Replaced With Bing Link

Explorer

Now all those SEO users who wanted to go

deep into a website linking and know exactly

where the links are coming from can use

Bing site explorer.

Bing has officially launched the latest update for

its webmaster tools which has been named as

phoenix (Looks like they are inspired by Google).

This update introduces a lot of new features, a

new interface and SEO tools. One of the most

interesting and useful tools provided by Bing in

this update is Link Explorer.

Remember Yahoo Site Explorer that was made

unavailable to all of us in the last year? Yes, the

one that we all SEO’s loved so much. The Bing

Link Explorer is an upgraded version of it.

It allows users to view links not just for their own website but for any website on the

internet by using many new filters as compared to Yahoo Link Explorer.

Users can base their search by choosing any or multiple options from the below list:

Site Filter

Source Filter

Scope Filter

Anchor Text Filter

Query Filter

However, users are required to have minimum one site in Bing Webmaster Tools that has

been verified in order to use the tools. If you don’t own a website then this could be

problematic for you.

The tool is still in the beta phase which means that it does not provide all the functionalities.

For instance, it won’t tell you the number of incoming links as it used to tell in the Yahoo’s

version. There are many more aspects which need improvement but it does not mean that it

is not useful.

Businesses, organizations and online marketing companies have to understand one thing

very clearly here. Bing accounts for around 10-15% of the overall traffic which might not

look threatening in front of Google’s share but still this is a very significant portion and could

become the deciding factor in the success or failure of a business.

Ignore it today and you might not be very happy about it in the future. Moreover, you

probably have a continuous online marketing and SEO campaign going on for your business

therefore it won’t harm you if you include Bing into it.

Bing has made efforts to increase its share in the search engine domain but hasn’t been

very successful. However, Businesses should include it in their SEO campaigns to keep

themselves safe and a few steps ahead of others.


About the Author: Chris Miller is a blogger and web developer for a leading Offshore

Software Development Company. He provides concrete information about PHP web

application development, .Net/Java apps development, software development & mobile

applications development.


How to "Steal" Your Competitors Traffic

I want to show a really awesome technic about

how you can steal some of your competitor’s traffic

and get higher ranking. And the best part is that

it’s free.

I am not using any magic or black hat strategy. Yes

all is white hat – and still you can steal some traffic

to your own site.

Maybe your boss has asked you these questions –

where do we get high quality links? How many do

we need before getting our high ranking?

With this technique you can very easily and

secretly check out how and why your competitor is

getting their traffic.

So grab your coffee … ready?

Step 1) The James Bond step

First we are going to play a spy. We need to know why and how your competitor is getting

all the traffic.

So we are using some reverse search engine technique.

So I am going to put on my eyeglasses. Well I will need some help from the free software

called “SEO SpyGlass”. Just type “SEO SpyGlass” into a Google search and you will find it.

Download it so it's ready for use.

Step 2) Find your competitor

I have this website www.SeoCustomer.com – and this is a blog about Search Engine

Optimization – so I want to outrank the website www.Seroundtable.com.

You can also just find a top-ranking competitor and try to understand why they are ranking

so well.

Step 3) Time to spy

I will write www.seroundtable.com and click next.

Now the software will collect search engine data

for that website. I will just take a minute or two

then you are done.


When it's done click finish – and say yes when it

will ask you if you would like to update your

project for backlinks factors now.

If the website you are checking has a lot of

backlinks this step can take a few minutes. So

get yourself a new cup of coffee now.

Step 4) Investigate your results

Now it’s time to check out the data we found in step one.

Now you can see the backlink page, the anchor text and much more relevant data.

Step 5) Knowledge is power

Now you have the power in your hands. You

know which websites that are linked to your

competitors website. So now it’s time for some

dirty work.

Check out the websites on the list.

Some of the websites could be some kind of an

industry list with company names. So be sure

you are on the same list.

Maybe there are some blogs where you also can

make a comment.

Maybe you should write an email to the owners of some of the websites and ask for a

backlink to your website – because you have some relevant information too.

Well I will have to check some of the backlinks now …

Free SEO Guides for you

Did you grab my free Complete Seocustomer Guides with a lot of tips and tricks about SEO,

SEM, Social Media Traffic and Link Building?

Have a great day out there..

Carpe diem,

Henrik


Facebook charged with privacy lawsuit

Facebook is now being addressed by a nice and

rigid lawsuit regarding privacy.

Law Firm Stewarts Law US stated that it has

integrated 21 privacy lawsuits against the social

network into one big unit against Facebook. The

basic theme of the allegation is that Facebook is

violating user privacy by tracking their usage on

the website.

The U.S Wiretap Act that gives constitutional

compensation of per than $100 violation per day

which would accumulate up to $10,000 for every

Facebook user. Seeing how this is a way of

accumulating, the sum that the law firm asked for

is $15 billion.

This isn’t the first time Facebook has met with a

lawsuit. A civil lawsuit in California struck the site

in 2009 as well. The subject of the lawsuit was the

same as this one i.e. the company went against

state’s consumer privacy laws. Just in March, Facebook was also charged by 13 persons

subsequent to putting up their address books without even asking them. Along with

Facebook, this lawsuit also consisted of Path, Twitter, and Apple.

Stewarts is a pretty smart law firm for whom timing really matters. The firm filed the lawsuit

merely hours before Facebook was all ready to put up their shares on NASDAQ for $38. In

the offering, Facebook would have earned would be somewhere around 14 billion dollars.

Facebook will get 14 billion dollars and Stewarts wants 15 billion dollars- pretty interesting

coincidence.

David Strait who is a partner at Stewarts stated that the firm is looking for ways in which

Facebook users who do not reside in the United States could be added on to the list of

victims. Seeing how the list could increase, so could the amount that Facebook is supposed

to pay.

That surely isn’t good news for the social networking giant seeing how some of the

shareholders have also sued the company, some banks and also the CEO Mark Zuckerburg.

The reason behind that is that they are stating that important details were hidden ahead of

Face book’s IPO.

Filed in the U.S. District Court in Manhattan, the defendants are convicted because of their

failure to give information in the crucial days leading to the initial public offering there was

severe and pronounced reduction in forecasts for Face book’s revenue growth.

Facebook better hope it gets its share of profit since Facebook has been criticized by the

regulators not only in America but also in Europe and Germany regarding how it protects

user information. The basic thing to worry about over here is that Facebook can even still

keep tracking the users even after they have logged out. Previous year, a German data-

protection agency stated that it may actually charge Menlo Park, the California-based

company involved in facial recognition software utilized by Facebook for tagging photos.

Everyone likes to know about each other but things get freaky when people you don’t even

know start finding out things about you. Many people even share their personal details on

Facebook that they wouldn’t want a third person to find out. Tracking has become an area of

concern as many phones can now even be supervised using mobile tracking software. All the


activities done or though can be figured out with the help of software like Mobistealth spy

software blackberry or Flexispy.

This software however has a known installer and it’s on a much limited scale as compared to

the tracking Facebook does.

Author Bio

Alysa Jeff has natural flair of writing and deliver’s her knowledge to news and blogging site

on different Marketing niche, these days she is communicating for Blacberry messenger spy.

She is creating awareness in masses for these spy App and how people can get benefit by

using them for Smartphone.


Which PPC ad is the winner?

If you have been doing Google Adwords or other

PPC ads, you know that you have to test your ads

so you can get the right winner.

But are you sure you have the right winner? Which

metric should you use?

Before starting we will have to sure we have

enough data to declare a winner. So I will go to

www.splittestcalculator.com.

This is a A/B test calculator.

Really awesome if you have a split test with 2 ads.

I have made this example to show you how to

declare a winner of the split test. I have 5 ads

competing against each other.

Impressions first

When creating an ad – you are also creating a keyword. When somebody searches for your

keyword, your ad can be displayed.

So you will have to have the right keywords. With no impression you will have no display

and therefor no sale.

So your measurement should always start with the impressions.

In my example here the ads all got 10.810 impressions.

Clicks and cost

Next measurement is the clicks. How many people are actually clicking on your ads? In my

example ad 1 got 536 clicks, but ad 4 is leading with 1063 clicks.

You are only paying when somebody is clicking on your ad – so you will have to check out

your costs too. Ad 2 is the ad with the lowest cost (182 dollars).

With cost and clicks you have now the possibility to calculate the CTR (Click Through Rate)

and the CV (Conversion Rate).

But now you will have a problem. If you are using the Conversion Rate what about the

impressions, the click through rate or the average sale amount?

What is the best scenario – to have a high CTR and a low CR? Or a low CR and a high CTR?

Or maybe a mid-range CTR and a mid-range CR? You see the problem? Which ad is the

winner?


The ad with the highest CTR is ad 4 with 9.83 percent. So maybe ad 4 is the winner. The ad

with the highest CV is ad 2 with 10.95 percent. Well ad 2 might be the winner too.

Conversions - lets get some sale

We are not really interested in impressions or clicks right?

I would rather get some sale – so we have to find out how many sales or conversions we get

from our ads.

In my example ad 4 get 62 sale and ad 3 is only getting 38 sales. So now we can calculate

the Cost Per Acquisition. The winner in my example is ad 2 – because we want the ad with

the lowest cost.

So maybe ad 2 is the winner?

When using the cost per acquisition you don’t take into account the volume (that’s the

impressions and clicks) or your average sale amount.

We will have to use a metric that incorporates your CTR, your costs, your conversions and

the average sales amounts into one metric.

So I will like to introduce you to Profit Per Impression (PPI).

Profit Per Impression (PPI) - a much better metric

To use the PPI you will need to calculate your revenue and your profit.

Revenue can be a little difficult to calculate if you are selling a lot of different products. My

revenue is highest at ad 5 with 784 dollars.

Profit is your revenue – cost. In my example I get the highest profit using ad 1 with 438

dollars.

Now you can calculate your PPI. You just divide your profit with your impressions.

With ad 1 I get the highest profit per impression with 0.041 dollars. So ad 1 is my winner.

Well what about the Quality Score?

We just found out that ad 1 is the winner – but you will have to think of the Quality Score

too (if you are working with Google Adwords).

“Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a

person seeing your ad. Having a high Quality Score means that our systems think your ad,

keyword, and landing page are all relevant and useful to someone looking at your ad.

Having a low Quality Score, on the other hand, means that your ads, keywords, and landing

page probably aren't as relevant and useful to someone looking at your ad” (taken from

Google Adwords).

If you pick an ad with an overall low CTR – it will hurt your Quality Score. A lower quality

score will give you a lower average position of your ad, and a higher CPC.

So if you have 2 ads with almost the same PPI, you should pick the one with the highest CTR.

Well I will still pick ad number 1 in my example here. If you are in doubt you can make a

test between the 2 last ads.


Conclusion

Always do a split test with your ads and be sure you use the right metrics.

First of all be sure you have enough data. Without enough data you might pick the wrong

winner.

Next time go and use the PPI metric to get your winner.

Free giveaway

Go and grab my free Complete SeoCustomer Guides 2011 and 2012 Q1 – full of tips and

tricks about SEO, SEM, Social Media Traffic and Link Building

Have a great day out there…

Carpe diem

Henrik