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Knowing how Google is changing their algorithm and search engine result pages is critical to your online ranking. Learn what's new and the best SEO tips to optimize your website and increase your website traffic numbers. Presented by Agnes Stawicki, Our Kids Media.
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Search Engine OptimizationBeyond the basics
November 2010
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SEO Basics
Research: Know what terms people search for
Keywords: In URLs, metatags and content
Content: New, relevant and keyword focused
Google.ca/places: List your local business
Backlinks: Inbound and outbound
xwww.dialogueonline.ca/marketing-SEO-meeting-schools-2010.php
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Do you know what’s happening?Google is always changing
More prominent ‘Google Places’ results
Multiple results for individual domains
Website previews prior to clicking
Personalized results... there is no ‘norm’
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Do you know what’s happening?Google is always changing
Places
multiple results
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Do you know what’s happening?Google is always changing
Preview
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Four strategies for 2011 Beyond basic SEO
Blogging
Community Involvement
Social Media Optimization
Backlinks
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Blogging or content developmentStrategy #1
Know what is happening in your industry
Focus on unique and relevant content
Promote via all media sources: Twitter, Facebook, Newsletters...
Submit your blog to directoriesblog.botw.orggoogle.com/newsblogged.comEzineArticles.comArticleDashboard.com
No time, guest blog
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Blogging or content developmentStrategy #1
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Community and forum involvementStrategy #2
Provide advice and answers to questions
Add a hyperlink to your website
Reach a new audience
Be an expert
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Strategy #2Community and forum involvement
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Social media optimizationStrategy #3
Focus on proactive online reputation building
Deliver a consistent message across all platforms
Always think about repurposing content
Remember SEO basics: content, titles, keywords
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Social media optimizationStrategy #3
Consistent message across all platformsNovember 2010
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Building backlinksStrategy #4
Link Bait:
Content that entertains, informs and attracts inbound links (blogs, photos, videos)
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Building backlinksStrategy #4
Be first - watch for news and issues in your industry and write about them
Focus on locally targeted content
Less is more. Be concise, attention spans are short.
Provide advice or a ‘how to’ guide. Share your expertise
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Useful online management toolsResources and tools
See if your brand name is available on 160 networks
Social network management
Shows the social impact a particular URL has
Search Forums for topics of interest
Set up alerts for your brand/keywords on social sitesx
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Resources and tools
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Resources and tools
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Resources and tools
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Search Engine OptimizationBeyond the basics
YouTube.com/OurKidsDOTnet
Facebook.com/PrivateSchoolEducation
@OurKidsNet @AgnesStawicki
OurKidsMedia.com 1.877.272.1845 x31
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