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Startups usually have tonnes of things on the go besides worrying about details of SEO. They also are very unlikely to spend on a professional SEO firm or consultant. This presentation lists key things to keep in mind and free tools to use to get started with SEO.
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20 MINUTES OF VALUEAlexander Zagoumenov on SEO
FREE IS IMPORTANT
ON SEO CONSULTANTS & FIRMS
+ Good ones are expensive+ Honestly is the most important+ Their main goal is to keep up to date
PROBLEM SOLVING INTERFACE
SEARCH: ORGANIC VS. PAID
PaidPaid
Organic
SETUP & MAINTENANCESEO is about both…
EVALUATE YOUR SITE
WooRank: http://www.woorank.com/Website Grader: http://websitegrader.com/
ON KEYWORD RESEARCHGoogle AdWords ToolWordtracker FREE Keyword Tool
Quantitative vs. qualitative
ON CONSISTENCYSites don’t rank, pages do.
Keyword in:1. URL2. Meta Title3. Meta Description4. Link Anchors5. Headings6. Image Alts
ON SUBMITTINGSubmit to Google, Bing & Yahoo!
ON LINK BUILDING
+ Quality & Quantity (both matter)+ If more references = more authority,+ Then the goal is to become the authority on a subject
Free link analytis toolshttp://www.linkdiagnosis.com/ (need Firefox, need to install a FF plugin)http://www.opensiteexplorer.org/ (need basic (free) SEOmoz registration)
ON MEASURING
+ Trend is important+ Check regularly (bi-weekly, monthly)+ Track: rankings, organic traffic, conversions
CHECK RANKINGS (FREE)
http://www.seomoz.org/rank-trackerhttp://www.seomoz.org/blog/how-to-make-awesome-ranking-chartshttp://www.facesaerch.com/depersonalizer/
TRACK RANKINGS (PAID)
http://raventools.com/http://www.seomoz.org/http://www.webceo.com/
ON THE MATTER OF FEAR
+ On de-listing+ On single ranking factors
ON SOCIAL MEDIA & SEO
+ Blogs (regular content)+ YouTube (link value, volume of search)+ Facebook Page & Twitter (social value)
VALUABLE RESOURCES
+ Follow my SEO list on Twitter: @zagoumenov/seo+ Check my 7-step SEO Process: zagoumenov.com/seo-process/+ Learning Resources @SEOmoz: seomoz.org/learn-seo+ Beginners SEO Guide @SEOmoz: guides.seomoz.org/beginners-guide-to-search-engine-optimization+ SEO Guide by Google: google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
