1.SEO For Ecommerce(Google & People)Author: Tim Grice (@tim_grice)www.branded3.com

2. Your strategy is NOT to compete 3. & 4. Google = GuidelinesPeople = Actions 5. Google want tounderstand People 6. Algorithms to help eliminate manipulationContent for SEO(Panda)Links for SEO(unnatural links)More Links for SEO(Penguin) 7. Generic ContentSpam linksSpun Content Blog NetworksStuffed KeywordsLink FarmsPeople dont want this 8. DemonstrationsAnswersInsight ReasonsRecommendationsClarityPeople want this 9. Google isnt perfectWhich means we still need SEO 10. Lets talk Google 11. ContentBe Unique 12. Product news and reviews 13. Descriptions need more thought! 14. Video Content? 15. Why are you not using rich snippets? 16. Pagination 17. Google recommend view all 18. Page speed an issue? 19. No index?Canonical? 20. LinksYes, theyre still important 21. You have too many product pages to scale link building!1#Dont Force It 22. Selling stuff doesnt make you worth linking to.2#Be Worthy 23. In your site, in your customers, in your content.3#Invest 24. Lets talk People 25. GooglePeopleSEO 26. AttributionWhat channels are people using? 27. How much is each channel worth? 28. 5 times more valuable! 29. Understand conversion paths and optimise for revenue. 30. DataWhat are people looking for? 31. Where are people engaging? Are there any gaps? 32. VS.Are youserving theright contentto the rightpeople? 33. Where are conversations happening? 34. What do people care about? 35. ContentWhy you need to invest 36. Discover Consider ActCan sometimes be too muchfocus here 37. 1#Discovery 38. 2#Consideration 39. ConsiderationReviewsCaseStudiesBenefitsDeliveryInfoAddedValue 40. Invest in content,or let someoneelse influenceyour customers. 41. Dont Forget Mobile 42. 100% Growth in 1 year. 43. How many people are not engaging with you? 44. Get Responsive 45. To help and supportbusinesses by creatingengaging, effective, andvisible digital experiencesthat fuel business growth. 46. Questionstim.grice@branded3.com@tim_gricewww.branded3.com