SEO Briefing/Overview for Business Scene

1. Search Engine Optimisation 1Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >1 The Changing Face of Search What you need to know about Search Engine Optimisation

2. Search Engine Optimisation 2Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >2

3. Search Engine Optimisation 3Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >3 Web Marketing is a Marathon There are very few quick wins

4. Search Engine Optimisation 4Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >4 What IS SEO?

5. Search Engine Optimisation 5Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >5 Things you do to get a good result when people are searching. SEO =

6. Search Engine Optimisation 6Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >6 On Site Optimisation

7. Search Engine Optimisation 7Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >7 Off Site Optimisation

11. Search Engine Optimisation 11Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >11 The Problem

13. Search Engine Optimisation 13Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >13 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2

14. Search Engine Optimisation 14Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >14 Whats the big secret? Do the right things right and get the right results There Isnt one!

15. Search Engine Optimisation 15Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >15 On Site Optimisation

16. Search Engine Optimisation 16Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >16 Still the most important content on your web site

17. Search Engine Optimisation 17Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >17 Where do they go?

18. Search Engine Optimisation 18Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >18 Where the Keywords go A Summary Page Content HTML Page Title Meta Page Description File / Image Names ALT Attributes Header Tags Navigation Link Anchor Text URLs

19. Search Engine Optimisation 19Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >19 Off Site Optimisation

20. Search Engine Optimisation 20Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >20 What Else Counts? Backlinks

21. Search Engine Optimisation 21Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >21 Backlinks www.backlinkwatch.com

23. Search Engine Optimisation 23Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >23 What Else Counts? Google will measure your site based on relevance The number of times it is clicked in a search Where is the site hosted? How fast do the pages open?

24. Search Engine Optimisation 24Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >24 What Else Counts? Domain Name Does it include any Keywords? How long ago was it registered How long is it registered for?

25. Search Engine Optimisation 25Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >25 Pandas Penguins Hummingbirds Pigeons

26. Search Engine Optimisation 26Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >26 Panda Content Quality Duplicate Content Poor Content Thin Content Spammy Content Excesive Adsense

27. Search Engine Optimisation 27Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >27 Panda Links from poor quality sites Links from dead sites Purchased links Links from irrelevant sites Over repetition of keywords Excessive optimisation Thin Content Spammy Content Excessive Adsense

28. Search Engine Optimisation 28Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >28 Sematic Search Understands what you are REALLY looking for Hummingbird

29. Search Engine Optimisation 29Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >29 Pigeon Focus on Local Results

30. Search Engine Optimisation 30Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >30 Remember Your web site is for your CLIENTS not the search engines

32. Search Engine Optimisation 32Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >32 Improve website Pay per Click Location based marketing Google Local / Places Video Marketing SMS Marketing Smartphone apps Social Media Email Marketing Blogging

34. Search Engine Optimisation 34Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >34 Whats Next? Critically assess your site Research keywords thoroughly Ensure your keywords are in the right places Monitor performance Google Webmaster Tools www.google.com/webmaster Google Analytics www.google.com/analytics Continually monitor your sites ranking and make improvements where possible

35. Search Engine Optimisation 35Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >35 Find me www.enterprise-oms.co.uk [email protected] Follow me Twitter @andypoulton Linkedin AndyPoulton 01793 23 80 20 07966 54 71 46