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www.hallme.com Knows Best A Discussion of SEO Best Practices and How to Use Them Hall Web Services

SEO Best Practices

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This webinar talks about the actual changes typical SEO companies make to your website - the implementation of what are called "SEO Best Practices." We talk about the various on-page code elements that are important to search engines.

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Page 1: SEO Best Practices

www.hallme.com

Knows Best

A Discussion of SEO Best

Practices and How to Use Them

Hall Web Services

Page 2: SEO Best Practices

www.hallme.com

Who We AreHall Web Serviceswww.hallme.com

10+ Years in Business Over 80 Search Marketing Clients 98% of Customers "Very Satisfied"

Fred Greenhalgh aka “my sidekick”Internet Marketing/Communications [email protected]

Kasi EhlersOrganic Search [email protected] &

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Ask Us Questions!* Use GoToWebinar “Chat” or “Ask a Question”

* Twitter with #SEOvision tag

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What We Expect You To Know:

• What "SEO" Means (Search Engine Optimization)

• The importance of having a site that does well in search engines

• What “keywords” are (and you should also know what the keywords are for your business/website)

What You'll Learn:

• An overview of what the basic SEO “best practices” for on page SEO elements

• How to apply them to a website

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How Does It Rank?

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How Best Practices Work

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On Page SEO Optimization(What the heck is that?)

“On page” just refers to the elements, text, and content of a web page.

“On page SEO” means optimizing this information so that it is easier for search engines to find those web pages.

If you're unsure as to what these elements are, have no fear! That is what we will be discussing today.

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Important Elements of a Web Page for SEO

HTML code that provides information about each web page:

•Title Tag

•H1 Headline

•META Description

•META Keywords

•ALT Image Attribute

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Source Code of a Web Page

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Title Tag

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Title TagONE OF THE MOST IMPORANT THINGS A SEARCH

ENGINE LOOKS AT!

• 5 to 12 words in length (or 65 characters)• Use the keywords that describe the content of that specific

page• Title Tags should be unique for each of the different web

pages of your website

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BAD TITLE TAG

The title of this web page is: “Home – A WebsiteBuilder Website”

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GOOD TITLE TAG

The title of this web page is: “Maui Condos, Vacation Rental Villas, Hawaii Vacations”

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GOOD VS. BAD TITLE TAG

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H1 TagHere is what it looks like on a web page

(it's a heading):

Maui Vacation Rentals, Condos, Hawaii VacationsExplore all of our glorious vacation rentals, condos, and other

properties for your Hawaiian vacation.

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H1 TagThis is the HTML code for a “heading” in the content on a web page

Straight from the horse's (Google's) mouth:“The Google ranking algorithm dictates that if you're using a <h1> tag, then the text in

between this tag must be more important than the content on the rest of the page. Here's a quick example:

<h1>Google sees this text as more important</h1>

<p>... than this text</p>”

• Use the keywords that describe the content of that page – be specific

• Can be similar to the title tag of the page

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Bad H1

Good H1

Maui Vacation Rentals, Condos, Hawaii VacationsExplore our beautiful Maui vacation rentals, condos...

Welcome to our Vacation SiteWe specialize in vacations.

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META Description Tag

often appears here

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META Description TagDescription of the web page

• Used to describe what the web page is about• Google often uses the description tag as the “snippet” of the

web page in the search results• Important place to use keywords of the page due to the

"bolding" that occurs in the visual snippet of the search results:

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Bad META Description

Good META Description

Welcome to our vacation website. We specialize in vacations.

Vacation rentals in Maui including condos and vacation villas.

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META Keywords TagHidden from web users except when a web page's

source code is viewed.

• It's a tag in the HTML code that contains the keywords of a web page (2 or 3 most important terms)

• Google and other search engines ignore because of previous abuse

• Yahoo! does still use it to a very small degree, but Yahoo! Search technology will be replaced by Bing next year.

• I am personally phasing it out due to it's diminished value.

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Alt IMG AttributeThe text used to describe an image on a web page(Not visible to the eye unless you mouse over an image in Internet

Explorer or right-click and view “Properties”)

• Text-voice software for visually impaired uses this text• Search engines can index the alt IMG text that is supplied• Use 1 or 2 keywords in your alt IMG attribute to help contribute to

web page's relevancy for those search words

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Bad Alt IMG Attribute

Good Alt IMG Attribute

“Missing”

Maui Vacation Rentals – Aloha Villa

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Recap of SEO Best Practices

Title Tag: - most important element- use 2-3 keywords- unique for each web page

H1 Headline: - “heading” in content- use keywords- can be similar to title tag

META Description: - description of web page- use keywords for web page- will be bold in search results

META Keywords: - contains the keywords targeted on web page- I don't recommend using it (Google doesn't look at it)

ALT Image Attribute: - text description of an image, use keywords- search engines & voice readers can process the text

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Learn More!

• Free Site Analysis: http://www.hallme.com/site-analysis.asp

• SEO Vision Blog - http://www.hallme.com/blog

• Webinars – http://www.hallme.com/webinars

• Follow Hall on Twitter - Hall_Web

• Call us! 1-877-425-5932 (HALL-WEB)

= We'll take a look at your website!