Print 2013 and beyond: The future is REAL

Michelle SherwoodGeneral Manager, Marketing

Sensis Pty Ltd

Our strategy has delivered results

Yellow Pages(R) print last 7 day usage, age 50 and under*

Apr

-Jun

07

Jul-S

ep07

Oct

-Dec

07

Jan-

Mar

08

Apr

-Jun

08

Jul-S

ep08

Oct

-Dec

08

Jan-

Mar

09

Apr

-Jun

09

FY Print and Online directory revenue

FY07 FY08 FY09

Print directories Online directories

* Roy Morgan Single Source Australia. Base Australians aged 14 - 50

SalesEffectiveness

Usage

A simple business model underpins our growth

The future is REAL

Buyers Sellers

Relevant Print portfolioPrint usability

Ad models

Easy NetworkService

EducationSales excellence

Accountable Sustainability Measurement/ROI

Loud PromotionPR

Value storyCommunications

Potts Point*• English at home: 59.4%• Unemployment: 3.9%• Income: $921/week• Couple no child: 80.8%• Flat, unit or apartment: 90.2%

Liverpool*• English at home: 26.2%• Unemployment: 12.3%• Income: $332/week• Couple no child: 26.3%• Flat, unit or apartment: 51.5%

Relevant: In Sydney… one main book, nine locals, one in the car and a midi to come

* Australian Bureau of Statistics. 2006 Census Dictionary

Easy: A network approach is critical

Accountable: We need to change the ROI debate

• Make leads the currency in local search– Real leads, not just clicks

• Metered ads are critical

• But we need to measure everything:– Every part of the network– Every type of lead:

• Phone calls• Walk ins• Emails• And clicks as well

Loud: Turn up the volume onour value, successes, and future

Thank You