Sense/Net partnership

www.sensenet.com 1

SENSE/NET 6.0

Open Source ECMS for the .NET platform

Partner model 2

PARTNER MODEL

Partner model 3

BECOMING A PARTNERSign the partner agreement

OEM: transfer the OEM License Fee to Sense/Net (only OEM Partners)

Complete the Sense/Net Developer Training, take a successful developer exam

Create a partner sales plan

Silver Gold Platinum Hosting OEM

# Certified Developers

1 2 2 1 1

PSP criteria 1 valid opportunit

y

2 valid opp’s

3 valid opp’s

Custom Custom

Partner model 4

SOLUTION PARTNERS• Experience in .NET-based development

• Resell, develop and deploy Sense/Net 6

• Support custom deployments

• Three partnership levels

• Levels and benefits based on commitments

• Depth and breadth marketing activities

• Web CMS and ECMS projects

• SME or Large Enterprise customers

Partner model 5

SOLUTION PARTNERS SUMMARY

Benefit Silver Gold Platinum

Increase opportunities

Access to demo site and downloadable virtual server



Access to partner portal Access to partner portal Access to partner portalAccess to partner case studies Access to partner case studies Access to partner case studies

Regional lead transmission Regional lead transmission Regional lead transmission

Partners listing on Sense/Net.com Partners listing on Sense/Net.com Partners listing on Sense/Net.com

Co-marketing Advanced co-marketing Full co-marketing

Can use partner logo on company website



Close more sales

Access to Sense/Net CRM database Access to Sense/Net CRM database Access to Sense/Net CRM databaseUnlimited co-sales Unlimited co-sales with better

response timeUnlimited co-sales with better response time and availability

10% discount from license prices 15% discount from license prices 20% discount from license prices

Deploy in higher quality

Sense/Net assistance for 1st implementation for free



Subsequent deployment assistance with 10% discount



Support customers

Unlimited technical support Unlimited technical support with better response time

Unlimited technical support with better response time and availibility

1 free developer license for inhouse use per certified developer



Partner model 6

SOLUTION PARTNERS: SILVERIncrease Opportunities

• 1 named user to access Sensenet’s partner portal and CRM system• Access to Sensenet’s hosted demo environment • Partner can download the demo environment• Regional lead transmission• Partner is listed under the partner section of the Sensenet.com website.• Sensenet offers marketing support to Partner in the form of the following

activities:• Joint flyers and other collateral• Joint case studies• Joint presentations at conferences• Use of Sensenet logo on Partner website and any other forms of

appearance• Partner logo on the partner section of the Sensenet.com website

Close More Sales • Partner receives 10% discount on software license purchases for reselling

purposes.• Sensenet provides use of its sales force to its partners to assist in sales

opportunities (minimum of 5 business days notice)Deploy in Higher Quality • Partner receives assistance at no cost from Sensenet’s Business Solution

division as required to ensure a successful first project implementation.• Partner receives 10% discount on all subsequent purchases of Business Solution

man-hours.Support Customers • Partner receives 1 free-of-charge developer licence for in-house use per

employed certified developer.• Sensenet offers unlimited preferred technical support to its partners through the

partner portal.

Partner model 7

SOLUTION PARTNERS: GOLDIncrease Opportunities • 2 named users to access Sensenet’s partner portal and CRM system• Access to Sensenet’s hosted demo environment • Partner can download the demo environment• Regional lead transmission• Partner is listed under the partner section of the Sensenet.com website.• Sensenet offers marketing support to Partner in the form of the following activities:

• Representation in Partner’s booth at events• Joint flyers and other collateral• Joint case studies• Joint presentations at conferences• Use of Sensenet logo on Partner website and any other forms of appearance• Partner logo on the partner section of the Sensenet.com website• Full partner bio on the partner section of the Sensenet.com website

Close More Sales • Partner receives 15% discount on software license purchases for reselling purposes.• Sensenet provides use of its sales force to its partners to assist in sales opportunities

(minimum of 3 business days notice)Deploy in Higher Quality • Partner receives assistance at no cost from Sensenet’s Business Solution division as

required to ensure a successful first project implementation.• Partner receives 15% discount on all subsequent purchases of Business Solution

man-hours.Support Customers • Partner receives 1 free-of-charge developer licence for in-house use per employed

certified developer.• Sensenet offers unlimited preferred technical support to its partners through the

partner portal.

Partner model 8

SOLUTION PARTNERS: PLATINUMIncrease Opportunities

• 3 named users to access Sensenet’s partner portal and CRM system• Access to Sensenet’s hosted demo environment • Partner can download the demo environment• Regional lead transmission• Partner is listed under the partner section of the Sensenet.com website.• Sensenet offers marketing support to Partner in the form of the following activities:

• Representation in Partner’s booth at events• Joint PR• JOINT whitepapers• Joint flyers and other collateral• Joint case studies• Joint presentations at conferences• Use of Sensenet logo on Partner website and any other forms of appearance• Partner logo on the partner section of the Sensenet.com website• Full partner bio on the partner section of the Sensenet.com website

Close More Sales • Partner receives 20% discount on software license purchases for reselling purposes.• Sensenet provides use of its sales force to its partners to assist in sales opportunities

(minimum of 2 business days notice)Deploy in Higher Quality • Partner receives assistance at no cost from Sensenet’s Business Solution division as

required to ensure a successful first project implementation.• Partner receives 20% discount on all subsequent purchases of Business Solution man-

hours.Support Customers • Partner receives 1 free-of-charge developer licence for in-house use per employed certified

developer.• Sensenet offers unlimited preferred technical support to its partners through the partner

portal.

Partner model 9

HOSTING PARTNERS

• For companies with own/shared data centers who want to host Sense/Net 6 as a service offering

• Monthly, usage-based invoicing

• Server-based licensing

• Own or 3rd party implementation for customers

• SOHO, SME or Enterprise customers

Partner model 10

OEM PARTNERS• Companies who are using Sense/Net 6 only as a

development platform (typically the Content Repository and the Smart Application Model)

• Developing a custom end-result („derivative”) that is significantly different than Sense/Net 6 ECMS and is not an ECM/WCM software

• The solution has to be unique with significant value added

• Custom agreement, benefits and obligations – based on commitments

Partner model 11

OBLIGATIONS OF A PARTNER• CRM: register all opportunities to Sense/Net’s CRM• Silver Solution partners: min 1 opportunity per year

• Gold Solution partners: min 1 deployment per year• Platinum Solution partners: min 2 deployments per year

• Webinars: attend all product update and sales/marketing webinars

• Sales Reporting: sales pipeline and opportunity base review per quarter with Sense/Net representative

• Case Studies: write detailed technical and business case study about every major project they close

• Provide Customer Feedback: relay every customer feedback – good or bad – and have to attend the yearly product roadmap discussion roundtable

About the product 12

BENEFITS OF AN OEM PARTNER 1/2• Partner has access to Sense/Net’s partner portal to download

materials and other content

• Partner is listed under the OEM partner section of the sensenet.com website.

• Sense/Net offers marketing support to Partner in the form of the following activities:

• Joint flyers and other collateral

• Joint case studies

• Joint presentations at conferences

• Use of Sense/Net logo on Partner website and any other forms of appearance

• Partner logo on Sensenet.com website

Partner model 13

BENEFITS OF AN OEM PARTNER 2/2• Partner receives 1 free-of-charge developer

license* for in-house use per employed certified developer

• Partner receives 15% discount on all purchases of all further Sense/Net software

• Sense/Net provides use of its sales force to its partners to assist in sales opportunities, free of charge

• Partner receives 15% discount on all purchases of Sense/Net Business Solution division man-hours

Partner model 14

DEVELOPER LICENSE BENEFITS*

Rights do develop closed-code (binary) software**Support:

Service Standard Premium

Support Hours 9:00-17:00 (CET) 24/7

Severity 1 – Initial Response Time SLA Next business day 2 business hours

Severity 2 – Initial Response Time SLA 2 business days 4 business hours

Severity 3 – Initial Response Time SLA 3 business days 6 business hours

Number of Developer Support Incidents per Year unlimited unlimited

Customer Portal Access 1 user account 1 user account

Inbound Phone Support No Business hours (CET)

Dedicated Support Engineer No Yes

Code Review (in excess of # of support incidents) 2 cases 4 cases

Number of Consulting Hours 8 16

* Every partner gets developer licenses for free, therefore these benefits apply

** Otherwise only GPL2 deployments are allowed

Licensing 15

LICENSING MODEL

Licensing 16

BUSINESS MODEL

Dual Licensed Open Source:

Community Edition

• FREE

• Community support only

• No warranty or legalprotection

• Viral effect of the GPL license

• Complete source code

Enterprise Edition

• Annual subscription per server (virtual OR physical)

• Certified & tested code

• Professional support

• Limited warranty and legal protection

• Additional services

• Complete source code

• Right to develop closed derivatives

Social Media 17

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www.sensenet.com

If you have any questions don’t hesitate to contact us:

[email protected]

Sense/Net Inc.Infopark setany 1.H-1117 Budapest, Hungarytel: +36 1 4647070fax: +36 1 4647080

THANKYOU