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Selected Business Article
Can social media get you fired?
http://www.bbc.com/capital/story/20130626-can-social-media-
get-you-fired
Caitlin Chartier Professor Klinkowstein
Caitlin Chartier Professor Klinkowstein
Summary
Good for establishing a presence as an
expert.
Caitlin Chartier Professor Klinkowstein
Summary
Too much personal information has a
bad connotation.
Caitlin Chartier Professor Klinkowstein
Summary
Inappropriateness leads to loss of job.
Caitlin Chartier Professor Klinkowstein
Setting / Activity for Ethnographic Observation
Search the Facebooks, Twitters, and/or
Instagrams of 15 random students in
Stuyvesant
Caitlin Chartier Professor Klinkowstein
Scouting Image for Ethnographic Research
Ethnographic Research, Student’s Facebooks, Instagrams, and Twitters
Ethnographic Research, Student’s Facebooks, Instagrams, and Twitters
Ethnographic Research, Student’s Facebooks, Instagrams, and Twitters
Ethnographic Research, Student’s Facebooks, Instagrams, and Twitters
Ethnographic Research, Student’s Facebooks, Instagrams, and Twitters
Ethnographic Research, Student’s Facebooks, Instagrams, and Twitters
Ethnographic Research, Student’s Facebooks, Instagrams, and Twitters
A big problem was inappropriate language,
more specifically the use of the word “fuck.”
Ethnographic Research Observations
Ethnographic Research Observations
Another trend was posting pictures with
alcoholic beverages in hand.
Ethnographic Research Observations
Many students admitted to deleting
inappropriate posts recently, before colleges
could see them.
Ethnographic Research Observations
There was hardly any inappropriate behavior
in most students’ social media.
Ethnographic Research Observations
Students who did have inappropriate posts did
not feel the need to delete them.
Ethnographic Research Findings
The biggest problem was the excessive
amount of posting on all three social media
websites.
Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More
Meaningful Opportunities for Design
There are10 ways that corporate ethnography
gets deeper and more valuable insights.
Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More
Meaningful Opportunities for Design
Analogous cases help magnify details that
could have been disregarded.
Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing
Ethnographic Interpretations to Reveal More
Meaningful Opportunities for Design
Try to directly involve customers in more open
and collaborative ways.
Ethnographic Reading Summary
Ethnographic Research- Who are the users?
How do they operate within their cultures?
Ethnography is "the study and systematic
recording of human cultures.”
Ethnographic Reading Summary
Ethnographic Research- Who are the users?
How do they operate within their cultures?
Research produces the ability to understand
in-depth user contexts.
Ethnographic Reading Summary
Ethnographic Research- Who are the users?
How do they operate within their cultures?
Different from market research, which finds
averages and generalities.
Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation
Security Administration
TSA will now focus on explosives and people
with “hostile intent.”
Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation
Security Administration
IDEO designed a solution that calmed the
environment of the checkpoint.
Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation
Security Administration
Security and passenger experience improved
because hostile intent became more visible.
