Seha report information report

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SEHA Consultancy Services

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- What are your strength and weakness as per Industrial Sectors ?- Which products are performing and what could be your growth forecast for next 3

years ?- How is your channel utilization and how could you grow further ?- Perception – Price positioning w.r.t your competitor ?- 5 Ps analysis and improvement areas?- Your Growth Sectors- One page Plan.

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Next slides are the actual report generated from SEHA Consultancy Services website.

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FY'2014 Market Analysis

Market Share

Sector Competitor Name

30% Residential KOTRailways REDCommunity POS

10% Textiles BLAResidential WOS

NAM0% Office MAN

Mining SOSHotel TES

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Growth Phase FY'2008 - FY'2017

FRCST(Note: All above mentioned values are x 1 Million)

Growth Market : ¤ ATB (CAGR: 25.99%) ¤ MAT (CAGR: 12.25%)

Declining Market : ¤ SOS (CAGR: -5.77%) ¤ MAT (CAGR: 12.25%)

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Path To Market Utilization

Comments : ¤ Focus on Sales capability, network reach and profitability. ¤ Focus on GOEM segment by forming key accounts, low cost solutions. ¤ Focus on improving distributors capability to increase market penetration.

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Perception - Price Positioning

Comments : ¤ MAN is well positioned. ¤ HH need to invest in 5Ps to drive the growth. ¤ HH is targeting Growth by lowering price.

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5'P AnalysisStrong Strong

Focus Area : -Complementary Products / offers-Brand Message

Focus Area : -Forward Integrations-Channel Capability

H2Product

Focus Area : -Brand Promotion-Market Segmentation

H1Place

Focus Area : -Value Benefits-Price performance alternatives

L3Target Market

Focus Area : -Logical distributor channel-Product messaging

L2Price

L1Promotion

Weak Weak

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Competitive Positioning

Comments :

¤ HJK 5Ps is helping them grow.¤ SEHA is struggling to grow

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Growth Chart

1095 x 1 Million SGD Mining

25 x 1 Million

SGD

Target Growth

Market Potential1095 x 1 Million

SGD

1070 x 1 Million SGD Office

40 x 1 Million SGD

1030 x 1 Million SGD Industrial

30 x 1 Million SGD

Exsisting Market

Potential1000 x 1

Million SGD

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SummaryGrow by 3.16% in next 18 to 24 months

Market DescriptionMarket Size 1000Market Share 30.00%Product Family 3CAGR -2%

Sr. No.

Competitor Potential Entrance

1 MAN NBG2 HJK FHK3 HH FUKL

Path To MarketImprovement Area Focus on Sales

capability, network reach and profitability.

Improvement Area Focus on GOEM segment by forming key accounts, low cost solutions.

Improvement Area Focus on improving distributors capability to increase market penetration.

Competitors PositionMAN is well positioned in the market.

5 P's Action PlanRefer slide 6

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Sector GrowthFocus Sector Top 3 Sector

PotentialIndustrial 38.46Office 34.62Mining 26.92

Key IssuesNo Brand awareness (Products)Missing Sizing Software supportNo Brand awareness (Products)

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Contact Information

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