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Agricultural Sector Analysis Of India BY :- ARUNA

Sector Agri

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Page 1: Sector Agri

Agricultural Sector AnalysisOf India

BY :- ARUNA

ANUSHAANTO

Page 2: Sector Agri

Agriculture in IndiaLargest and one of the most

Prominent sector in economy.Agriculture and Forestry, Logging,

Fishing accounted for 16.6% of the GDP in 2007.

Employs 60% of India’s population.Accounts for 8.56% of India’s

exports.About 43% of India's geographical

area is used for agricultural activityDecline of its share in the GDP.Monsoons play a critical role in

agriculture.

Page 3: Sector Agri

• India is the second largest exporter of farm products

• Largest producer in the world of milk, cashew nuts, coconuts, tea, ginger, turmeric and black pepper

• Second largest producer of wheat, rice and sugar• Third largest producer of tobacco• Accounts for the 10% of the world fruit

production with first rank in the production of Banana and sapota

• Punjab is called as the “Indian Bread basket” or “Granary of India”

14% of Indian Cotton 20% of Indian Wheat 9% of Indian Rice

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Agricultural Movements Green Revolution

After independence, govt. took steps to increase the food production.

Yields per unit area of all crops grew since 1950.

In 1970s saw a huge increase in India’s wheat production.

Reasons were improvement in irrigation, technology, application of modern agricultural practices and provision of agricultural credit and subsidies.

M.S. Swami Nathan is considered as the architect of the Green Revolution.

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Agricultural Movements (contd.)It was the name of a rural development

programmeStarted by National Dairy Development Board

(NDDB) in 1970.Objective was creating a nation wide milk grid.Movement followed the Green Revolution and

alleviating poverty and famine levels.India became the largest producer of milk and

milk products.Hence, also known as White Revolution of

India.

Operation Flood

Page 14: Sector Agri

Products:-

1. Fruits, Vegetables and their products2. Meat and Meat Products 3. Poultry and Poultry Products4. Dairy Products5. Honey, Jaggery and Sugar Products6. Cocoa and its Products, chocolates of all kinds7. Alcoholic and Non Alcoholic Beverages8. Cereal and Cereal products9. Groundnuts, Peanuts and Walnuts10. Pickles, Papads and Chutneys11. Floriculture and Floriculture Products12. Herbal and Medicinal Plants

Products Produced

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PRODUCTION Commodity Output per

acreNational average

0.29

Sugarcane 26.15

Potato 6.32

Wheat 0.84

Rice 0.70

Corn 0.64

Groundnut 0.37

Soya bean 0.32

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Agriculture sector in Montenegro

Strengths:- “India lives in villages and villagers live by agriculture.” Favorable and various agro - climate conditions Availability of land, water, and air Big idle area of arable agricultural land Existence of a large number of Indian products with export potential. Market existence – local and foreign Stable currency of country. Availability of the huge Work force. Traditional pursuit with agriculture in some areas and also optimum

utilization of technological advancements. Govt waivers ,subsidies and tax relaxations.Largest crop area with various soil types (46 out of

total 60 soil types )

SWOT ANALYSIS

Page 17: Sector Agri

Agriculture sector in Montenegro

Weakness:-Technological advancement in competitor countries.Small sizes of agricultural holdings and with poor farmersPoor infrastructure Insufficient manufacturing capacities and finalization of productLong standing shut from international market Insufficient professional education of agriculturists.Produce do not meet International standardsComplicated approach to credit giving and lendingExistence of middle level brokers who do unjust unfair practicesUndefined marketing strategyLack of a good organized market.Dependence on monsoons

o Many Intermediaries who increase cost but do not add any value

o Laws that stifle private investment

SWOT ANALYSIS

Page 18: Sector Agri

Agriculture sector in Montenegro

Opportunities Joining together agriculture and tourism;Standardization with WTO ; Initiating production specialization of some authentic products;Attract foreign investments in agricultural sector.More foreign markets developing.Still untapped markets in European countriesContract farmingSupply chain ManagementInformation technology aid to growthCreating awareness among cultivators

Literacy about banking and transactionsAbout selection of FertilizersModern agricultural pratices

SWOT ANALYSIS

Page 19: Sector Agri

Agriculture sector in Montenegro

ThreatsGlobal meltdown and decrease in purchasing

power of the peopleCheaper and better quality products being

produced and offered by competitors.Urbanization and people going for other job as

source of incomeReducing water levelDepletion of forestsEmergence of SEZs on rich cultivable landsGlobalization – Increasing competitionClimatic changes

SWOT ANALYSIS

Page 20: Sector Agri

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

2007-08

10169

13828

14184

16982

18146

21150

24384

Value Rs. Crs.

Growth in Exports

Page 21: Sector Agri

Export of APEDA Monitored Products

YEAR : 2006-07

Value in Rs 21,150.43 Crores

Floriculture & Seeds4%

Fruits and Veg-etables

11%Processed Fruits &

Vegetables12%

Animal Products19%Other Processed Foods

18%

Non Basmati Rice20%

Basmati Rice13%

Wheat & Other Cereals3%

Page 22: Sector Agri

Source – CMI Social Research Centre - 2008

Export Potential

Contd…

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Source – CMI Social Research Centre - 2008

Export Potential

Page 24: Sector Agri

Agricultural Sector: Socio- Economic environment

24

70% of population are in rural areas

Agriculture: main source of livelihood for 60% of population

Contributes about 20% to GDP

Essential role in national food security

0% 20% 40% 60% 80% 100%

KerPunWBTN

HarGuj

AssMahKarUttn

All IndiaAP

OrisRajUP

JhaMP

ChhBih

Labor Employed in Agriculture, %

▫Occupied almost 43% of India's geographical area

Page 25: Sector Agri

ECONOMIC ENVIRONMENT

25

• Sector status in India▫ Means of living for almost 60% of the employed

class in India▫ Acquired 18% of India's GDP

• Huge investment made for Irrigation facilities etc. in 11th five year plan

• Introduction of de-regulation in agriculture sector▫ Opens competition for agriculture products▫ Removal of unnecessary restrictions —

movement, stocking, and so on.. ▫ Good price to farmer ▫ Substantial technology growth in coming years

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TECHNOLOGICAL ENVIRONMENT

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Strawberry harvesting robot Hortibot robot for weeding

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MAJOR MARKET PLAYERS IN VARIOUS ITEMS

DAIRY PRODUCTS:-AMULCOFFEE:- NESTLECHOCOLATE:- CADBURYTEA:- HULHONEY:- DABUR

Page 29: Sector Agri

GROWTH POTENTIAL Indian agriculture has made rapid strides from food shortages and imports

to self-sufficiency and exports. It has moved from subsistence farming to intensive and technology led

cultivation. There are as 39 plan schemes promoting private investment in domestic

trading, post harvest management, exports, quality management and support initiatives for capacity building, food safety and improving market information

The strategy proposed by the XI Plan by govt of India for growth of agriculture:-

(a) Bringing more area under irrigation

(b) Better management of water resources by including rainwater harvesting and watershed development and land resources by reclaiming degraded land

(c) Diversification into high value crop agriculture

(d) Diversification into animal husbandry and fishery

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References• http://www.ibef.org/artdispview.aspx?

art_id=21985&cat_id=128&in=1• http://manishmarwah.name/agri_approach.html• http://www.rediff.com/money/2004/may/

03spec.htm• http://en.wikipedia.org/wiki/Agriculture_in_India• http://www.iloveindia.com/economy-of-india/

agriculture-india.html• http://www.indianmba.com/Faculty_Column/

FC703/fc703.html

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