secrets of successful spiritsHands-on training to grow yourbeverage business in 90 days.

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welcome to your hands-on training webinarToday I am going to show you:

• The exact steps I use to build multi-million dollar beverage brands quickly, without expensive mass marketing

• How to find the valuable (yet hidden!) marketing assets that exist in every business, and tap into their power

• How you can stop selling, and start allowing people to buy

Please have your worksheet printed and ready!

Who am I?

• Over 100 successful clients in 20+ countries

• Implementing these techniques since 2004

• Have been successfully applying this system to beverage campaigns since 2010

• Generated multi-million dollar results

let’s get started

Make sure that you have your worksheet ready, and stay on for the full length

of the webinar for a special exercise at the end.

Download : sellingspirits.com/worksheet1

the big three

The “big three” are the three major problems you face in your business.

Some examples:• Slow orders• No personal time• Expensive marketing• Low profit• Competition• Burnout

Enter your own in the worksheet now:

imagine your business...

... completely free of those problems.

what would it

look like?

smell like?

taste like?

sound like?

what would it feel like?

so, what is the big secret?

DISTRIBUTION

Greater distribution = more sales = more revenue

how would you like to lose?

Resellers and distributors face a lose/lose proposition.

Everyone is trying to “get something” out of everyone else.

What’s in it for me?

Producers:

• Higher volumes

• Competitive margins

• Less work

Distributors:

• Higher volumes

• Competitive margins

• Shorter sales cycle

• Competitive advantages

• Desirable products

Resellers:

• Good margins

• Desirable products

• Better marketing and promotion

Consumers:

• Desirable products

• Reasonable prices

• Convenient locations

this system creates a winning environment

stop selling

Start solving problems!

this is how I do it...Three steps to increasing distribution:

• Create your brand

• Create your consumer marketing campaign

• Create your business marketing campaign

your brand

• Who are you?

• What is your story?

• Who are your ideal customers, resellers, and distributors?

• What does your ideal business look like?

your consumer campaignExcite both consumers and resellers/distributors.

Include elements such as:

» USP

» Story

» Imagery (labels, logos, etc.)

» Promotional materials (if applicable)

your business campaign

1. Brand

2. Relate

3. Connect

4. Close

5. Retain

how I build effective business campaignsBrand

• Know who you are, and what problems you solve

• Logos and labels only represent brands – they are not enough

• Where are you coming from? Where are you going?

Things to consider:

– Dream consumer: Area, demographics, buying habits?– Dream reseller: Niche or market, ownership, pricing?– Dream distributor: Size, area, margins, accounts?

how I build effective business campaigns

It is all about knowing who you are, and what you want...

... then forgetting the rest!

how I build effective business campaignsRelate

• Share your new found identity

• Be careful and strategic – this is not mass marketing!

• Why do businesses buy?

– First, they make a decision based on emotion – like a consumer.– Then, they justify that decision with logic (margins and specs.)

• Build relationships, solve problems, be helpful – and don’t sell them anything!

how I build effective business campaignsConnect

• What do you have in common? (Vendors, associations, groups, etc.)

• Meet them there!

• Have a reason to call them specifically, and share it with them.– No more expensive mass marketing– No more slammed doors– No more wasted time and presentations

Focus is your friend!

how I build effective business campaignsClose

• Time to close some deals!

• What are their major “pain points”?

• How can you solve these problems for them?

• Design a custom reseller program to address their unique needs.

• Ask to partner with them using this new program.

“What would make this easier for you?”

how I build effective business campaignsRetain

• Remember them. Take notes if necessary.

• Can you deliver in person? Try to visit them.

• Ask if their needs have changed. Is there a new way you can help them?

• It is harder to stop ordering from someone you like than a random salesperson!

review

• Identify Brand• Consumer Marketing Campaign• Business Marketing Campaign

1. Brand2. Relate3. Connect4. Close5. Retain

congratulations

With time, patience, research, and hard work, you now have the tools to build a successful business.

want to grow faster?

I have only 5 spots available for qualified participants.

One-on-one, custom designed program for your business.

100% guaranteed ROI, but only if you act quickly.

want to grow faster?

Fill out your quick and easy application atsellingspirits.com/applynow

one final exercise

“Name three helpful things you have learned today:”

For example:3 steps to increasing distribution, 5 steps to business campaign, how to approach resellers, etc.

one final exerciseWrite them down.

Now imagine what your business would be like if you implemented those lessons in the next 90 days.

– What would improve?

– What problems would go away?

– Would one of your “big three” disappear?

your wakeup call

What you just imagined is exactly what you stand to lose if you do nothing with this information.

Whether you put in the work and research yourself, or participate in my program to get faster and easier results, I ask you to do one thing:

Use this as your motivation!

thank you for attending.

If you have any questions, feel free to contact me through my website, email, or social media.

email: info@sellingspirits.com

blog: www.sellingspirits.com/blogwebsite and social media: www.sellingspirits.com/contact-me

Don’t forget to fill out your quick and easy application at sellingspirits.com/applynow

Hurry, there are only 4 spots remaining!