TECHNOLOGIES

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Ever wondered as to why franchise model have become

one of the most successful business models? Well there

are many reasons, Lets’ see why?

OVERWHELMING POWER OF BRAND

COLLECTIVE POWER OF FRANCHISE

SYSTEM

SHARING OWNERSHIP

Franchisors focus highly on creating the brand image. Once it is sure of its tried and tested formula that could be relentlessly replicated to yield similarly elsewhere, a businessman adopts franchising to expand his/her business. Franchisor then ensures that the new custodian – the franchisees continuously add to the brand image. Thus the brand grows to the length and breadth of it.

A franchise system includes franchisor and franchisees who work towards achieving of same goals, only at regional levels. When good performance of parts is summed together the performance of the whole is as well good. The collective power thus formed has resulted in huge success of franchise system.

The franchisors share ownership in a structured method where in franchisees purchase into specific rights. The relationship between franchisor and franchises thus established is more effective as competent individuals own and manage the businesses at smaller scale by contributing to a larger system.

A

B

C

FOCUS ON QUALITY

DELIVERY

FRANCHISOR AND FRANCHISEE!

Quality delivery is the key to franchise success as all franchisees are driven on common delivery objectives. The quality is at its best as each franchisee by himself works as an entrepreneur ensuring utmost care to the service and/or product delivery. This collectively aids to franchise outlook that has quality deliverance in all its outlets creating a niche in the market for the brand.

Franchisor and Franchisee partnerships are built on training and support system. Intense training is given to the franchisee in all aspects of business. Product training, marketing, entrepreneurial training and support ensures better performance on part of each franchisee. Franchisor also provides interim training and monitors individual performance and pitches in to support as and when required ,increasing the franchise success rate.

D

E

UNIFORMITY IN OPERATIONSThe standard operations are prepared by a franchisor common to all franchises. The appearance, the process line, quality of service is similar to the extent that, when a customer is from a different location and visits the particular center he hardly could make much difference. At the same time the franchisor also ensures that some amount of customization is done as per the need of the local markets. Most services are universal in nature and this strengthens the brand image and earns better customer loyalty.

F

IIHT Technologies as a matter of fact have over 300 franchises in its chain and each of the franchise is monitored and any support, intervention and assistance necessary are provided to enable entrepreneurs across board to meet the common goals.

One of the key secret to franchise success in franchising is

its many owners, especially because each of them works

towards the same set of goals. A franchising structure is such

that each franchise owner automatically works toward

franchisors’ goal strengthening the brand; creating a niche in

the market.

This indeed has aided to franchise success. And by the look of it, franchising is one of the most successful business models to date. It has the ability to survive the harsh economic uncertainties. Increase in number of franchise success stories holds the proof for its ability. And hence one could say Franchising is here to stay!!

IIHT

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TECHNOLOGIES

TECHNOLOGIES

Corporate Headquarters

#15,Sri Lakshmi Complex, 4th Floor, St. Marks Road, Bangalore - 560 001. IndiaTel: e-mail91 80 6160 4545 : franchise@iihttechnologies.com

web: www.iihttechnologies.com