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The 2nd “C”of SEO
2. Credibility(signals)
showing Google you are credible
How long does it take
to build credibility?
7 years, 9 months
and 5 days
In life?
In www?
11/18/2010 1/7/2011 2/26/2011 4/17/2011 6/6/2011 7/26/2011 9/14/20110
50
100
150
200
250
Ranking History - "Seattle SEO"
Credibility =
??????
Credibility =
Links
Anchor Text is Critical
Method #1: Directories
Method #1: Directories
Method #1: Directories
Method #1: Directories
Method #2: Blog Comments
Method #2: Blog Comments
Method #2: Blog Comments
Method #2: Blog Comments
Method #3: forum sigs
Method #3: forum sigs
Method #3: forum sigs
Method #3: forum sigs
Press Releases
Pay it forward
Footer
Profiles
Before you start
Metrics are Key
Annotate
Test
analyze
Add webmasters
How long does it take
to build credibility?
"Life’s a marathon, not a sprint." — Dr. Phil
“Never has there been a time in business history where one marketing strategy been so efficient, so effective and so powerful.”