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DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare
(603) 689 – 4513 / [email protected]
SEARCH ENGINE OPTIMIZATION (SEO)
On the Page SEO Content, HTML and site architecture that are in the direct control of the publisher.
Off the Page SEO Links, social and personal that are influenced by readers, visitors and other publishers.
Violations / Blocking Spam, cloaking and stuffing that may cause ranking penalty or ban.
Update Fresh content is still king on Internet.
Titles Create eye catching titles and headings that will appeal to both readers and search engines.
Meta tags (define title and keyword tags)
Search engines like to look in metadata tags. Add unique <title> tags, <meta> description text, and evocative <h1> headlines to your page Use descriptive, targeted keywords. The keyword meta-tags are something you write into html header of document, and are not
seen by humans. Many sites make mistake of using same set of meta-tags for every page on their website. Each
page should be unique to content of that page. Meta tags include a description of page, a page title, and a list of keywords that are relevant to that page rather than site as a whole.
Link Building / Backlinks Find other high quality sites to post your press release to or a write guest blog post that links
back to your website. If your services target your local community, then reach out to local businesses to generate links
back to your site. Google doesn’t pay their efforts much attention, and may actual penalize you for having links to
your site from websites that are not similar or complimentary in nature. Get as many related quality websites as to hyperlink to you.
Social Media Distributing information via social media can multiply visitors that will view your sites.
DARYA A. BUSHMAKIN, MBAFacebook / Twitter / LinkedIn / Pinterest / Instagram / Video Resume / Website / Slideshare
(603) 689 – 4513 / [email protected] Re-distributing blogs and content can be as easy as tweeting links, as well as connecting all
accounts such as Facebook, LinkedIn and Twitter.
Deep Linking Don’t always link to your home page or url. Try to link to different, more relevant pages within your site. If you have hash tags (anchors) in your larger pages, link to them.
Easy to Read URLs Be sure to use keywords in your URLs and file names. Having easy to understand and read URLs can not only help search engine find your page but be
evident for users to see, and is easy for people to remember. For instance: http://www.sourceoneinc.com/strategic_sourcing.html
Helpful Resources Search Engine Optimization (SEO) Tips and Techniques: Part 3,
http://www.strategicsourceror.com/2012/08/search-engine-optimization-seo-tips-and.html SEO Tips for Freelancers - http://isedb.com/20120810-16837.php The rumored death of SEO - http://www.ncbr.com/article/20120810/EDITION0825/120809914 The SEO’s Guide To Adding Content For SERPs & Sales, http://searchengineland.com/the-seos-
guide-to-adding-content-for-serps-sales-129044 5 Top SEO Article Writing Tips, http://www.addme.com/blog/2012/08/5-top-seo-article-writing-
tips/ Understanding SEO [Infographic] - http://www.marchpr.com/blog/2012/08/understanding-seo-
infographic/
