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Stories of brands that have awakened to the potential of values-driven business
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Sea Change BrandsFrom Prosperity to the Profound
Lauralee Alben
Sea Change Brands From Prosperity to the Profound
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Lauralee Alben Alben Design LLC
Sea Change Design Consortium
seachangedesign.com
What is a sea change moment?
Sea Change Brands
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
What is a sea change moment in your life?
Tell us your story…
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
What is a sea change moment in your brand?
Tell us your story…
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
What sea change is your brand creating in the world?
Tell us your story…
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
New Leaf Paper
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Physical
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Sea Change Design ProcessSM
Cognitive
Emotional
Spiritual
economical aesthetic quality
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
responsible authentic transparent
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
passionate joyful trustworthy
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
innovative connective meaningful
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Jeff Mendelsohn New Leaf Paper
Sea change moments
KIND Snacks
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
wholesome profitable catalytic
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Brand name . expresses principle of “holistic KINDness” . communicates mission- driven business
Ingredients you can see and pronounce . handmade bar . whole nuts . pieces of fruit . honey . nutrients
Health checklist . helps fight growing health epidemics . gluten, wheat, dairy-free . low glycemic index . non GMO
Clear wrapper . prevents oxidation . preserves delicious taste . expresses transparency in business
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
authentic adaptable transparent
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
Sustainable Brands ‘09 May 31.2009 Monterey CA ©2009 Alben Design LLC. All rights reserved.
passionate empathetic fun
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
World Economic Forum Young Global Leader
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
Israel & Palestine to Co-Host World Cup in 2018?
innovative connective meaningful
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
Daniel Lubetsky KIND Snacks PeaceWorks OneVoice Movement
Sea change moments
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Inside every moment is a sea change waiting to happen.
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Is this your sea change moment?
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
Roman Lubetsky who left us a legacy of kindness
Dedication
We are grateful to:
Last old-growth Coast Redwoods
©2009 Alben Design LLC. All rights reserved. Sustainable Brands ‘09 May 31.2009 Monterey CA
