SCRUM ALLOWS US TO CREATE BETTER PRODUCTS

MORE SUITED TO THE USERS' NEEDS

Anna Zarudzka, Chilid Hi-End Web Design at Scrum Days 2015

REALLY ???

SCRUM IS BETTER

- iterative deliveries - transparency - inspection and adaptation

THIS MAKES US HAPPY AND SELF-COMPLACENT

„a better way of building software”

„management and control process (…) to focus on building software that meets business needs”

scrum.org

- Ken Schwaber: “The minimum plan necessary to start a Scrum project consists of a vision and a Product Backlog”

- Roman Pichler and his Vision Board

A LOT HAS BEEN WRITTENPRODUCT VISION

- not a single of Scrum Coaches who I know emphasised importance of the Product Vision

- almost none of my Clients knew the answers to essential Product Vision questions, regardless of his Scrum or business awareness

- through my everyday work with Scrum and through observation of various teams I learned that even if we are aware of the Product Vision, we fail to remember about it

…BUT

HOSTESS & MODELS AGENCY CASE

this is just a nice letup

MAIN GOAL:revenue growth by building a new website and backend system which will sell his services to his CLIENTS

DAY 1 DAY 2

MAIN GOAL: Build a website with a backend system layer for current and future agency Clients.

MAIN TARGET USER: Agency client, aged 40-50, male. THE KEY PRODUCT FEATURE: Quick & Easy Models and Hostesses browsing

MAIN GOAL: Build a visually attractive website that will attract girls from all over Italy and make them register in the system. Competitiveness will grow and new Clients will be won if database of models will grow.

MAIN TARGET USER: Potential / actual Hostess, aged 17-23, woman THE KEY PRODUCT FEATURE: Quick & Easy profile creation

PRODUCT VISION WORKSHOP

PRODUCT VISION

http://giphy.com/gifs/bored-bones-david-boreanaz-kL8fcEqLQzUm4#/fullscreen

TARGET USERVALUESIMAGEWEAKNESSES COMPETITORS

WHY IS IT SO IMPORTANT TO HAVE IT AND WATCH OVER IT?

ONE TARGET USER

always

TARGET USER: CLIENT

TARGET USER: HOSTESS

Chilid: „Product Persona” drawings

TARGET USER: EVERYBODY

client hostess

HOSTESS CLIENT

FUNCTIONALITIES: Quick & Easy Profile Creation Easy pictures adding

FUNCTIONALITIES: Quick access to the proper model Finding the one that is closest to the casting location

PRODUCT ATTRIBUTES:Facebook, Tinder, Instagram similarity (UI guidelines)High mobile performance

PRODUCT ATTRIBUTES:Professional company imageHuge scale (many new faces, talents)Desktop focus

„Another important benefit of a Product Vision is its ability to prevent features/functionality from being unnecessarily added”.

Roman Pichler

AND EVERY SINGLE DETAIL…

NOT ONLY KEY UI AND BACKEND FEATURES

each and every little detail must be compliant with the vision

every seemingly unimportant decision must be based on what we talked about a few months earlier

or just

your role is to make sure the team remembers about goals and the user and is able to make decisions on their own - the smallest ones

IT DOESN’T MATTER IF IT’S SCRUM OR NOT

that's what makes the whole thing work

FIGHT !

IT’S CRUCIAL BECAUSE- you can’t and you won’t describe everything - the same user story can be

solved various ways *

- you have to keep your eyeballs on your users - Product Owner is not your user, so you have to keep the right course before your users will give you feedback

* (fights with scrum master about what should be in user story and what shouldn't be ;-)

Why is one text message better than another one?

CHECK YOUR PRODUCT VISION (Target User, Values, Needs)

Do I need ajax loading in the product list?

Should I generate a separate link for internal list? Should We add this little feature?

HOW TO ACHIEVE THAT?

LET’S CHANGE PRODUCT VISION FROM THE HIGH-LEVEL SENTENCE TO THE EVERY DAY TOOL (COMMUNICATION TOOL)

LET’S SPREAD PRODUCT VISION FROM ONE VISIONARY TO ALL INVOLVED

LET’S MAKE PRODUCT VISION AN ARTEFACT AS IMPORTANT AS PRODUCT BACKLOG

We all love Scrum because it's amazing etc. but we often forget to put pressure on creating a decent Product Vision

Do it! Do it properly! Draw a Product Persona! Find the attributes! breath with it in daily work and regardless of having a magnificent PO - the vision cannot be trusted to one person only - vision is a tool for all

How can I make each team member have product vision in his mind in the most detailed way and to transfer it to the product?

How can you make sure everybody remembers about the vision every day in every smallest element?

HOW CAN YOU MAKE IT WORK IN YOUR ORGANISATION?

THANK YOU

Anna Zarudzka, Chilid Hi-End Web Design

@annazarudzka, anna@chilid.pl

www.chilidagency.com