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ScrubsDaddy is a fresh perspective on a line offashionable or stylish brand of scrubs utilizingdepartmental themed graphical screenprints.
We appeal to:Nurses
Xray TechsCT Techs & MRI TechsSurgical and OR Techs
Radiation TechsDoctors
ChiropractorsVeterinarians
General healthcare workersAny firms using Uniforms.
IntroductionIntroduction
Medical Scrubs are a billion dollar industry.Women hold a large portion of that share.
Yet, I initially came up with the cool tattoo style of “edgy” graphic for men, who have very little by way of options other thanplain solids. Typically men have one or two Pages in catalogues & their designs are boring!
My graphics allow for departmental prideand self expression while still in uniform.
I envision a unisex online Brand that actsas a scrubs boutique. We can start off withDesigns based on departments.
Later we can branch into sports interests,hobbies, or favorite pastimes.(surfing, dog lovers, Golfing.. Etc.)
Tshirts will also comprise a large if not dominant part of our sales. I am focusingon screen printed scrubs to set me apart fromother companies.
OverviewOverview
Marketing PlanMarketing Plan
Plan is to release a new line of graphics entitled “It’s A Scrubs Life.” This slogan resonates with those In the industry who love their career or who are proudOf their accomplishments.
These graphics are inspired by the “Life is Good” brand.
I intend to create graphics to cover a wide variety of Healthcare occupations including hospital positions, Dental, veternary, and any field in which scrubs are Worn as a uniform.
““It’s a Scrubs Life”It’s a Scrubs Life”
This represents The new directionThat I am designing For our line.
Proprietary Graphics to imprint on Scrubs or Tshirts
Early digital catalogue Sample page.
Some Previous Scrub Icon Designs…
Manufacturing CostsManufacturing Costs
D. HawkEye Printing is my previous supplierAnd Printer. My costs with them were $30 perScreen and $8 per one color scrub top.Dickies brand Uniforms were ordered through http://www.tscapparel.com/
I have no problem with Dickies brand butThe TSC site does not have consistant avail-ability of all sizes or colors. My current supplierFor the base scrubs is Superiorscrubs.
The MarketThe Market
The Market size for scrubs sales is
12,000,000 healthcare workers in the US.
Majority wear scrubs.
I noted www.daddyscrubs.com customizes scrubsAnd is now $250k profit yearly.
Startup Funding NeedsStartup Funding Needs
1. Incorporate/LLC:2. Trademarking:3. Website Design/Host:
(Hosting & Shopping cart)4. Liab.Insurance:5. Initial production stock:6. 1-800 # (phone service)7. Printing Equipment8. Shipping/packing supplies
Equipment to buyEquipment to buy
Manual Screen Printing Press – $750 (Woodstock, Ga)Date: 2011-06-02, 3:29PM EDTReply to: [email protected] [
Other productsOther products
We should be able to use the silkscreen process toFurther stylize items worn by healthcare workers.
We can imprint the sleeves. Match design to shirt scrub.
Situation NowSituation Now
I have purchased domain for www.scrubsdaddy.com.The site is live, but with a Paypal account. The design of the siteIs just a basic starter and needs real web design attention.
I have some interest with Chattahoochee Technical in contact interested in carrying some Of my printed items in the school store. If that goes well,Then we have access to the parent company’s entire Network of stores they own. Over 500 stores.
Possible DistributorsPossible Distributors
1. Website for Scrubsdaddy.com.2. Locally owned mom and pop Scrubs stores.3. College school stores.4. Ebay Distributors.5. May be able to employ freelance sales people for6. Commissions. They can approach their departments or7. Local Healthcare locations for sales interest.
New Web DesignNew Web Design
Thank You!
Jeff Atwood215 Pine WayDallas, Ga. 30157
ScrubsDaddy Uniforms & Tshirts
www.scrubsdaddy.com
