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SCRIPTING YOUR FUTURE STORY
RICK GIBSONVP, PUBLIC AFFAIRS AND CHURCH RELATIONS, CMO
STORIES Stories help us make sense of
our lives.
EPOCHS
EPOCHS
NEW BUTUNFOCUSED
EPOCHS
NEW BUTUNFOCUSED
MOMENTUM
EPOCHS
NEW BUTUNFOCUSED
MOMENTUM
ESTABLISHED
EPOCHS
NEW BUTUNFOCUSED
MOMENTUM
LEADERSHIP
ESTABLISHED
EPOCHS
NEW BUTUNFOCUSED
PEAK
MOMENTUM
LEADERSHIP
ESTABLISHED
EPOCHS
NEW BUTUNFOCUSED
DECLINE
PEAK
MOMENTUM
LEADERSHIP
ESTABLISHED
EPOCHS
NEW BUTUNFOCUSED
DECLINE
PEAK
MOMENTUM
LEADERSHIP
ESTABLISHED
EPOCHS
NEW BUTUNFOCUSED
DECLINE
PEAK
MOMENTUM
LEADERSHIP
ESTABLISHED
EPOCHS
NEW BUTUNFOCUSED
DECLINE
PEAK
MOMENTUM
LEADERSHIP
ESTABLISHED
EPOCHS
NEW BUTUNFOCUSED
DECLINE
PEAK
MOMENTUM
LEADERSHIP
ESTABLISHED
Low EnergyLow Creativity
Low Risk
High EnergyHigh Creativity
High Risk
EPOCHS
ELEMENTSOF A
STORY
ELEMENTSOF A
STORY
MISSION (shared purpose)
ELEMENTSOF A
STORY
MISSION (shared purpose)
VISION (shared image of the future)
ELEMENTSOF A
STORY
MISSION (shared purpose)
VISION (shared image of the future)
HORIZON (path, destination, or territory)
ELEMENTSOF A
STORY
MISSION (shared purpose)
VISION (shared image of the future)
HORIZON (path, destination, or territory)
ACTIONS (initiative, movement)
ELEMENTSOF A
STORY
MISSION (shared purpose)
VISION (shared image of the future)
HORIZON (path, destination, or territory)
ACTIONS (initiative, movement)
LIMITERS (process, regulations, resources,
social codes, history, urgency, etc.)
COMMITMENT(Wants it and will creates whatever laws
necessary to make it happen.)
ENROLLMENT(Wants it and will work with in the “spirit
of the law” to make it happen.)
GENUINE COMPLIANCE
(Sees the benefit and will do his part and more to make it happen.)
FORMAL COMPLIANCE
(Generally sees the benefit and will do what is expected; but no more.)
GRUDGINGCOMPLIANCE
(Doesn’t see the benefit; but does what is expected because he has to.)
NON-COMPLIANCE(Doesn’t see the benefit and will do
nothing to support.)
APATHY(Doesn’t see the benefit. He is neither
for it nor against it.)
RESPONSES TOMISSION AND
VISION
COMMITMENT(Wants it and will creates whatever laws
necessary to make it happen.)
ENROLLMENT(Wants it and will work with in the “spirit
of the law” to make it happen.)
GENUINE COMPLIANCE
(Sees the benefit and will do his part and more to make it happen.)
FORMAL COMPLIANCE
(Generally sees the benefit and will do what is expected; but no more.)
GRUDGINGCOMPLIANCE
(Doesn’t see the benefit; but does what is expected because he has to.)
NON-COMPLIANCE(Doesn’t see the benefit and will do
nothing to support.)
APATHY(Doesn’t see the benefit. He is neither
for it nor against it.)
RESPONSES TOMISSION AND
VISION
COMMITMENT(Wants it and will creates whatever laws
necessary to make it happen.)
ENROLLMENT(Wants it and will work with in the “spirit
of the law” to make it happen.)
GENUINE COMPLIANCE
(Sees the benefit and will do his part and more to make it happen.)
FORMAL COMPLIANCE
(Generally sees the benefit and will do what is expected; but no more.)
GRUDGINGCOMPLIANCE
(Doesn’t see the benefit; but does what is expected because he has to.)
NON-COMPLIANCE(Doesn’t see the benefit and will do
nothing to support.)
APATHY(Doesn’t see the benefit. He is neither
for it nor against it.)
RESPONSES TOMISSION AND
VISION
STORYLINES
STORYLINES
M
MISSION
SHARED PURPOSE
STORYLINES
M
MISSION
SHARED PURPOSE
V
VISION
SHARED PICTUREOF THE FUTURE
STORYLINES
M
MISSION
SHARED PURPOSE
V
VISION
SHARED PICTUREOF THE FUTURE
H
HORIZON
STRATEGYIDENTIFY
TERRITORYGOALSPATH
OPPOR.
STORYLINES
M
MISSION
SHARED PURPOSE
V
VISION
SHARED PICTUREOF THE FUTURE
H
HORIZON
STRATEGYIDENTIFY
TERRITORYGOALSPATH
OPPOR.
A
ACTION
INITIATIVEACTION
MOVEMENTMOMENTUM
STORYLINES
M
MISSION
SHARED PURPOSE
V
VISION
SHARED PICTUREOF THE FUTURE
H
HORIZON
STRATEGYIDENTIFY
TERRITORYGOALSPATH
OPPOR.
A
ACTION
INITIATIVEACTION
MOVEMENTMOMENTUM
L
LIMITERS
PROCESSREGULATIONSRESOURCES
SOCIAL CODESHISTORYURGENCY
EXTERNAL ENVIR.
STORYLINES
M
MISSION
SHARED PURPOSE
V
VISION
SHARED PICTUREOF THE FUTURE
H
HORIZON
STRATEGYIDENTIFY
TERRITORYGOALSPATH
OPPOR.
A
ACTION
INITIATIVEACTION
MOVEMENTMOMENTUM
S
L
LIMITERS
PROCESSREGULATIONSRESOURCES
SOCIAL CODESHISTORYURGENCY
EXTERNAL ENVIR.
STORYLINES
M
MISSION
SHARED PURPOSE
V
VISION
SHARED PICTUREOF THE FUTURE
H
HORIZON
STRATEGYIDENTIFY
TERRITORYGOALSPATH
OPPOR.
A
ACTION
INITIATIVEACTION
MOVEMENTMOMENTUM
S
F
L
LIMITERS
PROCESSREGULATIONSRESOURCES
SOCIAL CODESHISTORYURGENCY
EXTERNAL ENVIR.
STORYLINES
M
MISSION
SHARED PURPOSE
V
VISION
SHARED PICTUREOF THE FUTURE
H
HORIZON
STRATEGYIDENTIFY
TERRITORYGOALSPATH
OPPOR.
A
ACTION
INITIATIVEACTION
MOVEMENTMOMENTUM
S
F
L
LIMITERS
PROCESSREGULATIONSRESOURCES
SOCIAL CODESHISTORYURGENCY
EXTERNAL ENVIR.
A
STORYLINES
M
MISSION
SHARED PURPOSE
V
VISION
SHARED PICTUREOF THE FUTURE
H
HORIZON
STRATEGYIDENTIFY
TERRITORYGOALSPATH
OPPOR.
A
ACTION
INITIATIVEACTION
MOVEMENTMOMENTUM
S
F
LL
LIMITERS
PROCESSREGULATIONSRESOURCES
SOCIAL CODESHISTORYURGENCY
EXTERNAL ENVIR.
A
TG TRAGEDIES
TR TRIUMPHS
T TYRANNIES
• FAILURES• UNMET EXPECTATIONS• POOR PERFORMANCE• UNDER ACHIEVERS
• ACHIEVEMENTS• EXCEEDED EXPECTATIONS• HIGH PERFORMANCE• OVERCOMERS
• PROCESS• RESOURCES• SOCIAL CODES• HISTORY• URGENT• MORE
TRAGEDIES OR TRIUMPHS?
WHAT’S GOING ON OUT THERE?
WHAT’S GOING ON AT PEPPERDINE?
WHAT’S GOING ON IN MY
DEPARTMENT? WHAT’S GOING ON IN HERE?
WHAT’S GOING ON?
MISSION
VISION
OT SW
KEY ISSUE
STRATEGICINTENT
GRAND STRATEGY
Write these as narratives.
What are the story
lines?
SCRIPTING YOUR FUTURE STORY
RICK GIBSONVP, PUBLIC AFFAIRS AND CHURCH RELATIONS, CMO