2. Asian Paints aims to become one of the top five decorative
coatings companies world-wide by leveraging its expertise in the
higher growth emerging markets. Simultaneously, the company intends
to build long term value in the industrial coatings business
through alliances with established global partners. To provide
paints as per market demand, ensuring desired level and quality of
customer (dealer) services. VISION MISSION 3. Asian Paints Plants
in India 4. Raw materials: Titianium dioxide -30% of the total
manufacturing cost Petrolium based raw materials-40%-50% total raw
material consumed 5. . SUPPLIER: Baba Containers is one of the
suppliers of 20lit tins to the company. Asian Metal Containers is
one of the suppliers of the printed tins to the company. Titanium
Dioxide is the largest consumed raw material for manufacture of
paints. It constitutes around 30% of the total manufacturing cost.
From Kerala & Kerala Minerals and Metal Ltd other petroleum
based raw materials which constitute around 40-50% of total raw
material consumed. These products are mostly supplied by HPCL and
BPCL 6. Supply chain : Suppliers Plants Regional Distribution
Centres Depots Retailers 7. Verity of products & Price 8.
Decorative paints Product Width Product line Cost Range Interior
Wall Distemper Tractor acrylic Mid Range Tractor synthetic Mid
Range Utsav Acrylic Economy Utsav synthetic Economy Emulsions
Royale Play Premium Tractor Emulsion Economy Enamels Apcolite
Premium satin Premium Apcolite Premium Gloss Premium Utsav Economy
Exterior wall Emulsions Apex Ultima Premium Apex Duracast Rough tex
Premium Apex Duracast Fine tex Premium Apex Mid Range Aprex stretch
Mid Range Ace Economy Wood Surfaces PU Exterior Matt Premium PU
Inerior Glossy Premium PU Inerior Matt Premium Melamyne Glossy Mid
Range Melamyne Matt Mid Range Utsav Economy 9. QUALITY OF PRODUCT
Golden peacock environment management award national quality award
by union labor ministry. Five star rating by British safety council
in 2003 & 2005 Received the Ernst & Young "Entrepreneur of
the Year - Manufacturing" award in 2003. Ranked 24th amongst the
top paint companies in the world by Coatings World - Top Companies
Report 2006. 10. Service level Project planner:Plan out our
painting project from start to finish. Paint budget calculation:
Calculate the costs of painting any surface in easy steps. Dealer
locator: Find dealers and contractors for Asian Paints products
near you. Screentest: see for yourself how different colour
combinations can look on real walls 11. . INVENTORY MANAGEMENT
Asian Paints average inventory level equals only 28 days sales
Asian Paints stock of finished goods was just 7 per cent of its net
sales while for the others in the industry it was nearly twice that
level. They need credit. Asian Paints allowed15-21 days credit for
dealers located in the major towns and 22-30 days credit for
dealers in upcountry regions. Asian Paints actually saved so much
on inventory carrying costs that it almost earned its promotion
budget through these savings. 12. LOGISTICS MANAGEMENT Asian Paints
has around 1,600 stock-keeping units (SKU; one SKU would mean a
product of a particular pack and shade), of which around 300-
350are fast moving with extremely high liquidity at the counter.
This puts great pressure on the demand forecasting and inventory
management functions of the company. The Company keeps low
inventories in off seasons, and high inventory in festival seasons.
The Company has huge base of raw material suppliers, giving company
bargaining power resulting in higher profit margins than
competitors. 13. Information technology Asian Paints is the only
company in India to have integrated Supply Chain Management I2
Technology Asian paints are using I2 technologies which helped them
to improve greater customer satisfaction. It helped in distribution
planning, material resourcing, factory scheduling, and industrial
business solutions. I2 technologies integrate with SAP 14. Implied
uncertainty Supplier:Supplier absorbs least implied uncertainty
Manufacturer:Manufacturer absorbs less of implied uncertainty and
som what efficient Retailer: Retailer absorbs most of implied
uncertainty and very responsive supplier manufacturer retailer 15.
Facilities SKU-3000 PACKING UNITS-300 REGIONAL DISTRUBUTION
CENTERS-6 PLANTS-4 PLANTS-23(IN WORLD) DEPOTS-77 DELERS-1500(IN
WORLD) DELERS-660 MANUFACTURING
UNITS-21(THROUGHOUTWORLD)17COUNTRIES EMPLOYEES-4500 RETAILERS-27000
SUB RETAILERS-95000 16. PLANTS IN: 17. DEALERS IN DAVANAGERE
RAGHAVENDRA HARDWARE NARASARAJA ROAD,DAVANGERE, DAVANGERE,
KARNATAKA, 577001 SWETA ENTERPRISES NEAR TVS SUZUKI
SHOWROOM,HARIHAR ROAD,DAVANGERE, DAVANGERE, KARNATAKA, 577006
SHWETHA AUTOMOBILES #866, ,HARIHAR ROAD, DAVANGERE, KARNATAKA,
577006 18. MODE OF NETWORK 19. METHOD OF NETWORK Asian paints
dealer Retailer End customers dealer End customers dealers
wholesalers retailers End customers 20. 3PL & 4PL Solutions
Group Mukkadan:- Group Mukkadan" a 1947 incorporated firm,
specializes in addressing all the logistical needs of organizations
planning to set-up or upgrade their existing facilities and
operations in Kerala. 21. The group's core competence lies in the
areas of C&F activities, warehousing, warehouse management,
transportation They are required for the smooth day to day
operation of large and medium corporates. The company is providing
its services to leading companies like Asian Paints Yamaha Motors,
22. ` The group has over 300000 sqft of commercial space in kerala
300 persons employed , J. Walter Thompson & Ogilvy leading
advertising agencies in India such as Grey Worldwide, J. Walter
Thompson & Ogilvy. She subsequently went on to work with a
dotcom startup to set up an auction portal. The experience of
working for a startup led her to start a services business offering
third party logistics and franchisee services for clients such as
DuPont and Asian Paints. 23. IT in Asian Paints Asian Paints has
launched a supplier portal that includes an automated digital
document exchange facility that will improve the efficiency and
effectiveness of interaction with suppliers. An employee portal has
also been set up. Customer Relations Management (CRM) tools are
being used in Asian Paints Helpline and Home Solutions initiatives.
24. The successful deployment of ERP, CRM, Business Intelligence
and Portal software from leading solution providers and integrated
SCM systems has helped improve efficiency in the business as well
as increase the transparency and accuracy of information across the
company. In order to affect 24x7 availability of our IT
infrastructure, we are setting up a disaster recovery site in South
India. To match the pace of growth of our international business,
we are focusing on improving transaction systems and messaging
platforms. Implementing of a portal platform for improved
collaboration and sharing of information across all
geographies.
