Logistics and Operations with Style

5years

28years

average age

7countries

#1FASHIONDESTINATION

IN CENTRAL AND EASTERN EUROPE

+400 %

2011 2012 2013 20140 M

1 M

3 M

4 M

5 M

sold items

x10118K

45K

12K

2014

2013

2012

stock increase

700 %faster and reliable process

Errors

Time

2011 2013

1courier partner in all countries

1,500orders / hour

A new fully-automated conveyor line was installed and synced with the

WMS. While using internal barcoding system and redundant stream

scanning, the speed was improved by 700% while the FTE was reduced

with 65% and the error rate dropped to surgical performance.

200

Orders / h

0.01%

Error Rate

7%

AFTER

BEFORE

5

70

1500

210

FTE

30

Processing Time per Order

7%

1,2 Mproducts in stock

Using a chaotic storage system, the reception and picking time

improved with a handling capability per FTE of 400%. One square meter

of shelf can hold up to 500 products and the entire stock is available in

real time for our shop.

50 FTE

10,000 sqm WH

70,000max items picked

per day

1,2 Mitems

118 KSKU

78 Klocations

6,000 m

shelves

24 hdelivery time CEE

Fashion Days build together with DPD an unitary framework of

deliveries across CEE, reaching customers in 7 countries and handling 6

different currencies, with full tracking capabilities for parcels and

returns. Moreover, the system can be easily extended to all Europe.

+200%

1 Sy

stem

7 co

untrie

s

> 4

0M €

- 16,5%

DPD is fully integrated with our

WMS

Number of parcels delivered in 2014 vs

2012

in 2013 for Cash on Delivery

parcels

Back to sender parcels in 2013 vs

2012

€€

1 Mtransactions / min

Each single step of the process is fully monitored and controlled.

Several system are working harmoniously to provide state of the art

bird-eye views of processes, financial drill-downs or customers’

feedbacks. The BI Platform stores all the data for reporting purposes.

0.01%processing errors

The Operational Process was fully redesigned to accommodate the

business change from flash to retail. The implementation of a custom-

build WMS ensures stock controlling and full traceability from samples

in Content Production to customer returns.

WMS

ERP, BI and Monitoring

Product Catalog

Reverse Logistics

Cycle Counting

100% stock accuracy is a must, therefore a dedicated team is checking quarterly each stock location

Conveyor

Courier Integration

WMS is the brain behind our automatised conveyor line

Fully integrated with DPD’s systems in all 7 countries from CEE Region including parcels track & trace, data and cash flows

A huge amount of data is exchanged real time between WMS and all other major

platforms to assure full visibility over operational chain

Product details are very important in fashion industry, all this information is

stored in the WMS in a vast catalog, over 2,5M records

All our customer returns are consolidated by DPD locally in each

country and delivered in DC Bucharest for processing

Q1/12 Q2/12 Q3/12 Q4/12 Q1/13 Q2/13 Q3/13 Q4/13 Q1/14 Q2/14 Q3/14

Items Delivered Operational Cost / Item

DPD Integration

Automatisation

Retail

Q1/12 Q2/12 Q3/12 Q4/12 Q1/13 Q2/13 Q3/13 Q4/13 Q1/14 Q2/14 Q3/14

Delivery Time Cancelation Rate

DPD Integration

AutomatisationRetail

22 Mproduct photos

22 M

product photos