SCHOOL OF CEOsSharp training for first-time CEOs

Supporting the startups of the future by boosting their CEOs

A crash course on subjects any CEO has to deal with when their companies grow

While learning about management, human resources, finance and other topics, CEOs will feel better prepared to take the lead on their companies’ strategies

People aiming at becoming CEO’s will have here the chance to improve their skills and feel ready to do it

ABOUT

SupportingthestartupsofthefuturebyboostingtheirCEOs

Attendees will• Learn key management concepts;

• Develop strategy and marketing expertise;

• Understand and analyze the financial performance of a company;

• Learn how to organize, manage, motivate and lead a team;

• Identify tools and instruments applicable to functional management areas;

• Have access to trends and real case studies of everyday corporate life.

TargetStartup CEOs

Startup Founders

Aspiring leaders

Applicationsat

http://uminhoexec.uminho.pt/page/candidaturas

Schedule

Course Program

M1 – Strategy and Marketing 17 hours

M2 – Analysis and Financial Management 17 hours

M3 – Human Resources and Leadership 17 hours

MC – Master Classes 9 hours

O – Optional Subject 8 hours

Course Days March 3 – April 8

Friday 14:00-17:00; 17:00-20:00; Saturday 9:00-13:00

MODULE 1

Strategy and Marketing17h, Elisabete Sá, Beatriz Casais e Luís Rodrigues

Dates: 03 mar (3h) | 04 mar (4h) | 10 mar (6h) | 11 mar (4h)

Strategic PlanningAnalysis of the organization’s external and internal environment; Tools of strategicanalysis (SWOT, Balanced Scorecard, value chain); Competitive analysis andcompetitive strategy; Organization’s mission; sectorial analysis (Porter 5 forcesanalysis).

MarketingManagementMarket segmentation; Planning of product range; Price strategies, Selection ofdistribution channels; Marketing communication for new products; Digitalmarketing.

Sales and NegotiationThe seller (qualities, personal attributes and technical knowledge); Prospecting,preparation of the sale and its stages; Motivation to purchase and customerloyalty; Negotiation and assessment of advantages and disadvantages; The profiles,roles, and stages of a negotiation; Trading over the Internet.

Program

MODULE 2

Analysis and Financial Management17h, Sónia Silva

Dates: 17 mar (3h) | 18 mar (4h) | 24 mar (6h) | 25 mar (4h)

Financial Reporting and its importance

Financial Planning and Analysis

Firms’ capital budgeting decisions: estimation of the relevant cash-flows,incremental cash-flows, selection criteria for capital budgeting decisions,investment projects under uncertainty.

Financing decisions: venture capital and funding of Startups

Firm valuation: general methodologies and the case of SMEs

Program

MODULE 3

Human Resources and Leadership17h, Ana Veloso; Luís Machado; Carlos Alexandre Mendes

Dates: 31 mar (6h) | 1 apr (4h) | 7 apr (3h) | 8 apr (4h)

Recruitment Sources and Selection Tools: choosing wisely

Organizational and functional fit in people retention: retaining talent in a constraintcontext

Leading and motivating with resource scarcity

Program

Human Resources and LeadershipDave Darsch

April 7, 17:00

Masterclasses

Strategy and MarketingKeith Cornell

March 3, 17:00

Analysis and Financial ManagementDavid Frodsham

March 17, 17:00

Applicationsat

http://uminhoexec.uminho.pt/page/candidaturas

SCHOOL OF CEOsSharp training for first-time CEOs

Supporting the startups of the future by boosting their CEOs