Enticing Gen Y Indonesiato work with us!

@niwadwitama |!27 August 2013!

Indonesian Intern | !

Employees enter!The age of retirement"

Life evolution !Creates unique !Generation profile!

Turnover costs up to !150 % annual wage"

A need for a holistic &!Comprehensive assessment"GENERATION Y"

By 2015, we see SCG as a regional market leader, !contributing to the sustainable progress of ASEAN, !and the local communities where SCG operates. !

Indonesia   I    A  Big  Asset  I   Important  country  

69  millions  

?" What is the Ideal !Job Advertisement "to entice Gen Y Indonesia? !

Source: Book “Generation Gap“, !! by Linda Gravett!

> 60" > 48"

> 20" > 35"

HYPO

THESIS"

Source : Generation Gap, Linda Grevett. !

Communication"Style"

Content of"Advertisement"

Channels"

Thailand TRC!Indonesia - SCG!

S"

I" T"

Methodology"

S" 1. Survey (online)!

355 Respondents"

4 Days"10 Questions"

Channels!Messages!Ad Phrasing"

1.  

2.  

3.  

“Indonesian Young people prefer applying through " Company website, Job fair and Job website“ "

Linked in Is getting hype "

Twitter is more popular !than facebook!

Channels"1.  

48%  Mobile  internet  (Nielsen)  

Company website ! 292 !29%!Job Fair ! ! ! 224 22%!Job website ! ! 198 20%!Linked in ! ! ! 77 8%!Twitter ! ! ! 62 6%!Printed Media ! ! !60 6%!Facebook! ! ! !57 6%!I won`t, companies ! !20 ! 2%! recruit from school !!Others ! ! ! !12 ! 1%!

Messages"2.  

Messages"2.  

Messages"2.  

Clear  and  simple  communica>on      223  25%  Communica>ve  language  and  messages  179  20%  Power  of  High  Brand          151    17%    Company  vision  and  core  values      142  16%  Opportunity  to  gain  new  skills      112  13%  Working  environment          56      6%  Others              31      3%  

Brand"62%  

Student  scholarship            286                21%  Internship                  265                19%  Compe>>on  (debates,  business)      181                13%  Social  Media            180                13%  School  sponsorship          149                11%  Campus  roadshow          142                10%  Seminars              105                    8%  Others                  20                    1%    

   

“  I  know  SCG  when  I  see  Billboard  on  way  from  airport  2  weeks  ago.    SCG  should  post  website  and  social  media  account  at  Billboard!  “  

What they say…."

“ Finding a job is just like find a boyfriend, its not about his look but also the other things such as we feel comfort with him. The most important thing is chemistry “ "

"

“  In my opinion, company's message and advertisement should be clear, straightforward, and simple. “""

“ In Indonesia, we are so crazy about going overseas, that’s a good way to get someone apply for a position. “""

Ad Phrasing"3.  

The  different  styles:  -­‐  Detailed  and  clear  job  descrip>on  -­‐  Statement  of  salary  -­‐  Company  working  environment  -­‐  Simpler  requirement  process  -­‐  Opportunity  to  gain  new  skills  -­‐  AZrac>ve  design/  template  -­‐  Communica>ve  language  -­‐  Others  

Ad Phrasing"3.  

Detailed  and  communica>ve  language    396          42%  AZrac>ve  design/  template        142          15%  Opportunity  to  gain  new  skills      115          12%  Simpler  requirement  process      110          12%  Company  working  environment          83              9%  Statement  of  salary              74              8%  Others                  22              2%      

I" 2. SCG Indonesia"

JOB WEBSITE ?""

T" 3. Thailand - TRC!

•  Recruited approximately 700-800 people/ year !•  New graduates as much 70%!•  Turnover 7% (not over 5 years) !

SCG Campus Roadshow "

Website"Social Media !

(only FB)!Employee`s

Referral!

Linked in!

An Interview with P`Bowl:"

Conclusion!

Employees retirement!Turnover 150% annual wage!

Channels!Messages!Ad Phrasing!

1.  

2.  

3.  

Job Website!Company branding!

4.  

5.  

SCG Vision à Indonesia!Big asset, High potentials!

?!Job Ad Ideals!For Gen Y Indonesia!

Twitter, Linked in!6.  

Ideal  job  ad:    

-­‐  Clear,  simple  &  Communica>ve  language!!  

a. Men>on  that  SCG  is  a  leading  conglomerate  in  SEA            (men>on  certain  awards)  

b.  Men>on  company  vision  and  values          (to  become  ASEAN  regional  leader)    

c.  Men>on  Gen  Y  characters                                                                          (Dynamic,  perform  driven,  dedicated  candidate)  

 -­‐  Men>on  that  the  company  is  commiZed  to  helping  employees  grow  with  the  company.  

-­‐  Detailed  job  descrip>on    

-­‐  Eye-­‐catching  and  dynamic  style  (Bold  Highlights)  

-­‐  Company  JOB  WEBSITE    

Recommendation!

The more challenging, developing and engaging the work that is given to us, the more we feel like we are living "

the kind of work-lifestyle that we aspire to have."

Thanks to:!!SCG International "Internship Program!!Mentors:""1.  P`Champ!

2.  Abigail/ Mom!!3. P`Fon!!4. Pak Fauzan!!5. P`Bowl (TRC)!!6. Mew!

Thank you SCG"For such an opportunity!!