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Scaling an Agency 97thFloor.com @97thFloor SMX East Wayne Sleight @WayneSleight

Scaling Search Marketing Agency Efforts by Wayne Sleight

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From SMX East 2013 - Scaling Search Marketing Agency Efforts by Wayne Sleight #SMX #23B

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Page 1: Scaling Search Marketing Agency Efforts by Wayne Sleight

Scalingan Agency

97thFloor.com@97thFloor

SMX East

Wayne Sleight@WayneSleight

Page 2: Scaling Search Marketing Agency Efforts by Wayne Sleight

Creative DigitalMarketing Agency

28 Team MembersFounded in 2004

Lehi, UT

Clientele:Medium &Enterprise

97thFloor.com

Page 3: Scaling Search Marketing Agency Efforts by Wayne Sleight

Our growth

Previous 18 months = 330% increase in revenue

Page 4: Scaling Search Marketing Agency Efforts by Wayne Sleight

Overview

Page 5: Scaling Search Marketing Agency Efforts by Wayne Sleight

1. Hiring

Public Relations, Marketing, Advertising,Communications, Journalism, English, Digital Media,

Design, Programming, Business, Philosophy, etc.

Page 6: Scaling Search Marketing Agency Efforts by Wayne Sleight

1. Hiring

Page 7: Scaling Search Marketing Agency Efforts by Wayne Sleight

1. Hiring

Hire on potential.Promote on proven skill.

Page 8: Scaling Search Marketing Agency Efforts by Wayne Sleight

2. Budgeting

Budget for mid-month clients

*Fictional Numbers

Page 9: Scaling Search Marketing Agency Efforts by Wayne Sleight

3. Clients

Page 10: Scaling Search Marketing Agency Efforts by Wayne Sleight

3. Clients

Page 11: Scaling Search Marketing Agency Efforts by Wayne Sleight

3. Clients

Page 12: Scaling Search Marketing Agency Efforts by Wayne Sleight

4. Culture

Page 13: Scaling Search Marketing Agency Efforts by Wayne Sleight

4. Culture

http://bit.ly/CultureNetflix

Page 14: Scaling Search Marketing Agency Efforts by Wayne Sleight

5. Leadership

Page 15: Scaling Search Marketing Agency Efforts by Wayne Sleight

5. Leadership

“Leadership is the art of accomplishingmore than the science of management

teaches you is possible.”

Page 16: Scaling Search Marketing Agency Efforts by Wayne Sleight

5. Leadership

“It’s having a great visionthat becomes the basis of

great leadership.”

Page 17: Scaling Search Marketing Agency Efforts by Wayne Sleight

5. Leadership

Vision that scales

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5. Leadership

Page 19: Scaling Search Marketing Agency Efforts by Wayne Sleight

5. Leadership

Page 20: Scaling Search Marketing Agency Efforts by Wayne Sleight

Review

Page 21: Scaling Search Marketing Agency Efforts by Wayne Sleight

Scalingan Agency

97thFloor.com@97thFloor

SMX East

Wayne Sleight@WayneSleight