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What does OI Engine do?
Enables your organisation
to innovate using the IDEO
design thinking methodology
1. Empathy: Create an Empathy Map
SEEINGWhat is the customer
environment like?
GAINSWhat obstacles
or challenges doesthe customer have?
PAINSWhat obstacles
or challenges doesthe customer have?
THINKING & FEELINGWhat is important to the
customer? What are his hopes, dreams and fears?
HEARINGWhat influences
the customer?